As an outstanding representative of the first generation of beauty devices, the REFA beauty device has aroused unprecedented enthusiasm among consumers. It is ranked first in Asia by sales.
1. The glory of the champion of the Japanese Cosme Awards is famous and has won the love of many well-known actresses. However, now the price of the REFA beauty device has experienced an astonishing **, from as high as 2,000 yuan to more than 100 yuan. This triggered the defense of netizens, and many people lamented that the unjust money spent back then became an IQ tax. In REFA's official ***,**There has also been a sharp decline,The original price of 1990 yuan of beauty instrument is now only 649 yuan,** of facial massager has also dropped from 1890 yuan to 870 yuan. This series of ** adjustments has made the topic of only 100 yuan of Internet celebrity beauty instrument a hot search.
1. Product quality issues cause controversy
Behind the popularity of the REFA beauty instrument, there is no lack of controversy. Past investigations have shown that REFA's nickel emissions exceed the standard, raising concerns about the quality of its products. In addition, the REFA affiliate was fined 450,000 yuan for publishing false advertisements. These issues have led to a decline in consumer trust in the REFA beauty device.
2. The impact of the new rules
According to the announcement of the State Drug Administration, radio frequency instruments and radio frequency instruments will be included in the supervision of three types of medical devices, and they shall not be produced, imported and sold without obtaining a medical device registration certificate in accordance with the law. Considering that the REFA beauty device may not comply with the new regulations, various beauty device brands are scrambling to clear their inventory. This is one of the reasons why the REFA beauty device is **large**.
1. The scene of the popularity of the REFA beauty instrument
Once, the REFA beauty device triggered a shopping frenzy among consumers. People lined up and waited even in front of duty-free shops in the early hours of the morning to snap up their purchases. The actresses have endorsed one after another, adding a hot atmosphere to the refa beauty device. However, now this scene has changed dramatically, and the *** of the refa beauty device has surprised people.
2. The current situation of the REFA beauty instrument
The refa beauty device used to be as high as 2,000 yuan, but now it is only sold for more than 100 yuan. This huge ** change is undoubtedly an IQ tax blow for those who spent a lot of money on it back then. The once popular REFA product is now in a situation of clearance sale. Consumers were surprised by various price reduction activities, and some people found that the REFA beauty device they purchased turned out to be an old model with a production date of four years ago.
1. Adjustment of the beauty instrument market
The *** of the REFA beauty device reflects the adjustment of the entire beauty device market. Product quality problems, false publicity and other events have reduced consumers' demand for beauty devices, making market supply and demand problems. Coupled with the formulation of new rules, beauty device brands have to adopt the method of clearing inventory to cope with the adjustment of the market.
2. Consumers' thinking and choice
The ** of the refa beauty device makes consumers start to think about whether the previous purchase is worth it, and it also makes their trust in the beauty device brand decrease. Consumers pay more attention to the quality and authenticity of products when purchasing, and are more vigilant about false claims and quality problems.
As a representative of the first generation of beauty instruments, the refa beauty instrument once aroused the enthusiasm of consumers, but under the impact of product quality problems and new rules, its ** experience is amazing**. This phenomenon has triggered discussions and thoughts among netizens, and has also had a certain impact on the entire beauty device market. Consumers are beginning to reflect on their previous purchasing behavior and put forward higher requirements for the integrity of beauty device brands. In this competitive business world, brands need to pay more attention to product quality and authentic publicity to win the trust and support of consumers. At the same time, consumers should also be more rational about their product choices and consider their purchasing decisions from a long-term perspective.