At the moment when outdoor sports are all the rage, cycling, as a healthy, free, low-carbon and environmentally friendly sport, has become a new way of communication between young people. On the winter streets, meet with riding friends, with love, come to the city for a ride, break the dull shackles, and rejuvenate the vitality and fun of winter.
On November 25th, Champion joined forces with the "New Style Lifestyle" ** Taige Youwu to launch a winter cycling activity with the theme of "All Cooperation, Running to Love". Champion displayed the brand's new planning content at the starting point, and also unveiled the new "Eco Future" environmental protection series for the first time, interpreting the brand's sustainable spirit and perfectly echoing low-carbon cycling. Cycling enthusiasts dressed in champion gear gathered together, whether it was the cooperation before the ride, the supervision of the license plate, or the laughter and sweat during the ride, all of which showed the unique charm of cycling and the fun brought by teamwork.
In order to encourage young people to live their true selves and go all out for their goals, Champion launched a global project in the second half of this year - "Champion What Moves You", and extended club activities with the theme of "All Collaboration, Run to Love". With the end of the ride, the club activities have come to an end. The three club joint activities focusing on hip-hop, frisbee and cycling witnessed the unity and cooperation of young clubs in China, and also injected more vitality and emotional connotation into the champion brand. Champion will continue to lead the younger generation and write their own wonderful chapters together.