macComputersAsApplesOne of its product lines has been loved and favored by users for a long time. However, recent earnings data suggests that:macComputersHowever, there has been an unexpected decline in sales, which is a dismay. To find out the reason for this sudden drop in revenue, insiders point to the following four key factors, each of which is rightmacComputershas had an important impact.
1.The disappearance of the power of old users to change their phones: once, M1Chipsof the Issuing OrdermacComputersIt was once popular all over the world, and sales grew rapidly. However, with the M2, M3 seriesChipsWith the advent of the market, users' desire for renewal has gradually weakened. The existing users have been upgraded in previous years, and the motivation to replace them again is reduced at this time. The user's delayed replacement behavior led to a decline in sales.
In addition, some existing users may have been able to hold on for a few more years, but saw the ARM architectureChipsThe benefits of choosing to change the machine in advance. Although I am using the M1Pro myselfChipsofmacbook, but I don't have the desire to upgrade. WhenComputersWhen the performance is improved to a stage, it is no longer the performance that limits the individual's productivity, but the individual's willingness to struggle.
ComputersDrop in demand:ApplesThe financial report data shows that onlyiphonesales increased by 3% whilemacComputersand iPads and other large-screen devices, experience productivity product lines have suffered varying degrees of decline. In fact, not onlyApples, entirelyComputersThe industry's sales are shrinking this year. Due to the weakening demand for working from home and remote learning Xi the wholeComputersThe prosperity of the industry has declined, and consumers are rightComputersThe demand is fading away.
At this time, ** will also become cheaper, whileApplesAlways go the ** route, so it's not surprising that the revenue **.
3.The target audience has become narrower: in the past,macThe book is not only seen as high-endNotebookIt also has the ability to have a dual system. ManymacUsers of the book will ask to install the Windows system in case they don't Xi itApplesoperating system. However, since the adoption of the M seriesChipsAfter, thoughmacComputersIt is possible to translate x86 via rosetta2Software, but it has nothing to do with the Windows system at all. Some areas of expertiseSoftware, such as online banking, accounting, and industry-specificSoftware, none of which can be found inmacOS. Therefore, it can be said thatmacThe users of OS are still only niche users, and only people in the IT and ** industries are its main target users.
4.Potential users are deterred from buying: starting with only 8GB of RAM is too magical, and it doesn't allow users to expand the memory andHard disk, which puts potential users off. In the PC camp, 32GB RAM and 1TB are being discussedHard diskWhether it is enough, however, at this time we can still see 8GB of RAM and 1TBHard diskSuch a mysterious configuration. For what I'm usingmacFor the 16GB512GB version, even if it has 16GB of RAM, it is running Photoshop, PremierePro, FinalcutPro, etcSoftware, also often pops up a low memory warning. The situation is even more dire for programmers who live on memory. In addition,ApplesUsers are also not allowed to increase the memory on their ownHard disk, which makes it inaccessible to potential users with limited budgetsApplesthresholds.
In summary,macComputersThe reasons for sales** can be boiled down to 4 points, and these factors are interrelated and contribute togethermacComputersperformance declined. The power of old users to change the machine is goneComputersDeclining demand, a narrower target audience, and a discouragement from potential users to buy all these factors have contributed to the followingmacComputerssales have taken a hit. Only true fanatic fruit fans would do itmacPay.
macComputersThe sales volume is not only caused by the above four factors, but also the deeper reasons behind it are also worthy of our attention. From the change of user needs、Market competitionProduct strategyand so onDimensionsto analyze, we can understand it more comprehensivelymacComputersFactors behind the decline in sales.
1.Changing user needs: Over the past few years, the demand for working from home and remote learning Xi has increased significantly, fuelingComputersRapid growth of the market. However, as the global pandemic gradually came under control, people began to gradually return to normal work and school Xi patterns. TelecommutingAnd the weakening of the demand for Xi means yesComputersThe demand is also decreasing accordingly, which directly leads to the wholeComputersThe shrinking of the market.
Market competitionExacerbation:macComputersThe market is facing increasing competition, especially from Windows andchromebookand other competitors of other brands. These competitors are in terms of performance, ** andCompatibilityand other aspects have a good performance, attracting some who might have chosenmacComputersusers. ApplesIn the face of competition, it is necessary to pay more attention to optimization and improvement in all aspects to maintain the competitiveness of the market.
Product strategyAdjustments:ApplesConstantly introducing new products and technologies, constantly innovating and changing, but sometimes it also brings a certain amount of trouble. For example,ApplesIn terms of design for:CompatibilityThe selection is more strict, and Windows systems and some industry-specific systems are no longer supportedSoftware, which is an important deciding factor for a subset of users. In addition, the configuration starts with 8GB of RAM and does not allow users to increase the memory on their ownHard diskIt also limits the ability to attract more potential users to a certain extent.
Therefore,macComputersThe reason for the sales ** is a complex complex. In addition to the above four factors, it is also necessary to change from a deeper level of user needsMarket competitionExacerbated andProduct strategyAdjust and analyze from other angles. ApplesSerious thinking and measures are needed to address these challenges and revitalize themmacComputersMarket.