The famous TV series "Flowers" has been announced to be finalized and will premiere on the CCTV TV Drama Channel on December 27. At the same time, this drama has opened the reservation mode on Tencent** and has become the exclusive **content of the platform. This move means that the premiere of "Flowers" is coming. Tencent** attaches great importance to "Flowers", after all, the play is adapted from the same name**, directed by the famous director Wong Kar-wai, and the cast is even stronger, including Hu Ge, Ma Yili, Tang Yan, Xin Zhilei, Zeng Meihuizi and other powerful actors. Therefore, the show is expected to achieve good results in terms of online ** and word of mouth. However, the show's ratings performance in Yangba will become an unknown.
Because this kind of theme is not common in the field of TV dramas, "Flowers" is groundbreaking in terms of genre, although it is positioned as an urban drama, the style of the original book ** and director Wong Kar-wai is completely different from the traditional genre. Therefore, the ratings of "Flowers" have attracted much attention and even have industry reference value. According to network news, the CCTV TV drama channel will be the first to broadcast the show, and then Dragon TV and Jiangsu Satellite TV will also follow up and broadcast. It can be seen that all major broadcast platforms attach great importance to the show, and this attention may not only be limited to ratings, but also may involve the quality of its works. If a TV series wants to be well received on the broadcast platform, it is far from enough to rely on ratings alone, and word-of-mouth is also crucial.
Works like "Flowers" will inevitably gain excellent word-of-mouth, so the broadcast platform will also benefit from it. Perhaps, this is also the reason why major broadcast platforms are optimistic about the show. However, in terms of ratings, it seems that expectations for the performance of "Flowers" need to be lowered. According to what I've said before, the show may not be popular with the fan base because they may have difficulty understanding what the show is about. And the audience who can understand and really understand "Flowers" is unlikely to become the object of fans' pursuit. Therefore, "Flowers" may face a situation of applause or not. The TV series "Flowers" may pose a considerable aesthetic challenge to the general audience.
Generally speaking, high-quality dramas broadcast by TV stations tend to achieve good ratings. However, the relationship between quality and ratings is not absolutely true. Based on my observations, a TV series that is too low quality will inevitably not have high ratings, and dramas that are too high quality are also prone to limitations. For example, many unattractive idol dramas are currently staged on TV stations, but they fail to attract audiences, so the ratings are low. In particular, some dramas starring traffic stars were originally expected to attract fans to pursue them wildly, but in fact, the response from fans was mediocre, and the ratings fell seriously. Once a series with too low quality is on the screen, the ratings data will indeed be very embarrassing.
However, dramas with top-quality and extremely difficult aesthetics will not necessarily achieve high ratings even if they land on the screen. For example, "The Age of Awakening" ......I think the quality of this drama is the highest in recent years, and I am sure that readers will not have objections. When this drama was broadcast on CCTV, the ratings were only slightly higher than 1%, and it did not become a hit in the ratings. The reason for this has to be admitted that a considerable part of the audience cannot understand it. So, what type of series can get extremely high ratings?Those hardcore episodes. For example, war themes, such as bitter love themes. There is also a kind of plot that contains both a bloody plot and a compact plot. For example, "Fearless" written by Zhao Dongling.
The quality of this drama is not high, the plot is full of blood, and the story has many loopholes, but there are many contradictions and conflicts, and the aesthetic starting point is low. This type of drama currently has relatively good ratings. Like Wong Kar-wai's "Flowers", it will certainly not please these hardcore requirements. Wong Kar-wai himself is not willing to take the bloody route of his dramas. Therefore, the show is likely to be an aesthetically difficult work that is indeed challenging for the general audience. Similar dramas with high aesthetic difficulty have also been broadcast on CCTV 8, but the ratings have been declining, and may even refresh the historical low of CCTV 8.
Therefore, I would like to warn in advance that a drama, even if the ratings are not high, does not mean that it is of low quality. The drama "Flowers" is worth looking forward to. (Written by Ma Qingyun).