Down jackets are at the pinnacle of fashion, and understand the inside reasons and why they lead to apathy
Introduction: Down jackets have been a "hot item" of winter fashion for many years and have been loved by consumers. However, in recent years, we have gradually found that the brilliance of down jackets in the shopping mall has gradually faded until it has been neglected. Industry insiders believe that this situation is caused by several factors. This article will analyze its causes from multiple aspects.
Changes in fashion trends.
The world of fashion is changing rapidly, and so is people's needs for style and style. In recent years, personal and stylish tops have been replaced by trendy cargo trousers, leather and woolen coats. In stark contrast, because it is relatively conservative, it cannot adapt well to people's aesthetic requirements for clothing, so it gradually loses its position in the market.
At present, China's down jacket style is relatively conservative, mainly in the middle and long styles, loose styles, lacking some popular elements, but also lacking some individual designs. In contrast to this, today's customers are increasingly looking for distinctive and individual styles. As a result, major fashion brands have launched more innovative and fashionable coats, such as prints, three-dimensional cuts, or modified workwear styles to cater to the preferences of young people. Younger consumers, for their part, prefer coats that stand out from the crowd and make a statement, while traditional down jackets are more conservative.
At the same time, due to the impact of fashion magazines and celebrity clothing, people are paying more and more attention to fashion trends. They want to distinguish their clothes from others. Therefore, in recent years, down jackets, as a very popular clothing, can no longer meet people's trend needs. In the long run, China's major garment companies and fashion designers must pay attention to fashion trends and innovate in design, in order to regain the favor of customers.
The impact of negative imagery in the environment.
In the production of down jackets, the down filling used is mostly taken from the feathers of birds. However, the accompanying issue of animal protection is also receiving increasing attention. There have been reports of inhumane practices by some down jacket manufacturers that have negatively impacted their green image. This is also a question that many people are most concerned about when buying down jackets.
To this end, some down products are produced in an eco-friendly mode and use qualified, non-toxic down fillers to ensure that they are processed without harming the health of the poultry. In addition, some brands are also using reusable fluff fillings to reduce the damage to the natural environment. Through the above measures, the environmental protection awareness of China's down products has been further improved, and the trust and recognition of consumers have been restored.
In addition, some companies are also paying attention to the transparency and traceability of their products, so that customers can see the origin and manufacturing process of the product, as a way to verify that they care about the environment. Through the transparent production process, customers can feel more at ease when purchasing, and they are less worried about the health of their pets. Such a positive environmental image can not only improve the overall image of the company, but also appeal to consumers with a high awareness of environmental protection.
Challenges posed by a lack of functioning.
Although it has good thermal properties, it has other functions that are less than other types of coats. For example, down coats are generally heavier and less mobile, so they should not be worn when it rains. Comparatively speaking, the jacket of other materials is lightweight and waterproof, which can better adapt to people's diverse needs.
As a result, many brands are developing lightweight, warm, high-tech puffer jackets to reduce weight and improve athletic performance. In addition, some garment companies have also launched waterproof, wind-resistant and other technologies, so that they can adapt to various climates and environments.
In addition, some brands also introduce multi-purpose puffer jackets, such as a detachable liner design, the length of the trouser leg can be adjusted, and so on. Such a style can be appropriately combined and worn according to different times and different seasons, enhancing its versatility and versatility. Through continuous scientific and technological innovation and style improvement, China's down jackets can better meet the needs of customers, so as to save the domestic market.
There is an imbalance between quality and price.
At present, the quality of down jackets in China is uneven, and the quality is uneven, which seriously damages its brand image. As people's demand for quality clothing increases, so does people's disappointment and dissatisfaction with inferior clothing. At the same time, in recent years, the price of down jackets has also been rising, so that some customers will choose other coats with higher cost performance when weighing economic value.
In order to deal with the problem of imbalance between quality and quality, we must pay attention to the quality control and quality control of commodities to ensure that the quality of each commodity is stable and continuous. On the other hand, through more scientific production methods, the use of resources, effective management of costs, reduce production costs, and improve the performance ratio, so as to better meet the needs of customers.
In addition, through communication with customers, we can better understand their expectations and requirements for product quality and price. By listening to the opinions and opinions of customers, enterprises can design and make decisions in a timely manner, so as to improve the overall image and customer satisfaction of enterprises.
Conclusion: The change of the fashion trend of down jackets, the negative impact of environmental protection image, the lack of functionality, and the imbalance between quality and price have led to the gradual decline of down jackets in the market. In order to win the recognition and love of the market, major down apparel brands and manufacturers should take the initiative to follow the fashion trend, pay attention to environmental issues, improve their function and quality, and price them appropriately to meet the growing diversity requirements of customers. Only continuous innovation and optimization can make down jackets shine again and regain the favor of customers.