In 2023, China's auto market will show valuable resilience and innovation vitality in the complex global economic environment, and according to the China Passenger Car Association, wholesale sales will hit a record high this year, or reach 29.5 million units. In the context of the overall recovery of the auto market, GAC Trumpchi, as a representative of its own brand, also handed over a high-quality development answer sheet.
Looking back at 2023, Trumpchi's sales in November exceeded that of last year, and reshaped China's MPV market pattern with absolute product power advantages, so that the sales structure continued to be high-end, and the average price of bicycles surpassed many mainstream brands, and the sales performance was full of "gold content". At the same time, Trumpchi will also open the new energy hurricane mode in 2023, guiding the direction with new strategies, making a strong debut with new products, optimizing user experience with new services, and empowering and actively laying out diversified new energy routes.
Constantly consolidating its own advantages to stabilize the center of gravity, and launching a competition of depth and speed on the new track, so that GAC Trumpchi will fight steadily and steadily in 2023 of "fairy fighting", successfully jump up and move forward.
The competition in the auto market is fierce, and GAC Trumpchi is "developing upward" to get rid of ineffective involution
Looking at the competition in the auto market in 2023, it can be said that it is not fierce, with the first war, the subsidy war, and the first war, all kinds of gunpowder smoke are filled, and all car companies are responding to the battle in the "volume king" mode. Especially in the MPV market, with the change of China's family structure and consumption patterns, MPV models have ushered in a sharp rise and become a new growth engine, so they have become the focus of various car companies. It can be said that 2023 will become the first year of the outbreak of MPVs, especially new energy MPVs, which are showing a competitive situation of a hundred flowers.
"The MPV expert who knows the Chinese best" stabilized the audience
In the face of this situation, GAC Trumpchi not only successfully put pressure on sales, but also sold more than 370,000 units from January to November, a year-on-year increase of 144%, which has exceeded last year's annual results in advance, and it is expected that this year's sales will exceed 400,000. From January to November, the cumulative sales of the Trumpchi MPV family have approached 150,000 units, and the sales volume has exceeded 10,000 for 10 consecutive months, winning the first place in the MPV marketThe luxury MPV series, consisting of the Trumpchi M8 and the Trumpchi New Energy E9, has achieved a cumulative 60 months of topping the sales of luxury MPVs in China.
In 2023, Trumpchi MPV has successfully secured the status of "China's MPV expert", and has accumulated the trust of more than 500,000 car owners, with a market share of more than 20%, forming a huge word-of-mouth moat that other brands cannot match. The reason for this is that Trumpchi has a detailed insight into China's social form, grasps the needs of Chinese families for "common travel", and adheres to the concept of "respecting every passenger in the car" to create each MPV model. With original technology, it brings a high-quality car experience, and truly achieves it: every seat is a C position, every detail, and every product force is noble.
Promoted to "Chinese new energy MPV expert" to reshape the market
At the same time, Trumpchi MPV also keeps pace with the times. When the new energy MPV was exploding, Trumpchi also decisively started the road of new energy transformation from MPV, and launched the first plug-in luxury MPV - new energy E9, with China's strongest intelligent electric technology and the four core advantages of "Ningjin Zhiyuan", it strongly cut into the 350,000+ new energy market and redefined the new energy luxury MPV standard. The successful launch of the Trumpchi E9 marks the successful evolution of Trumpchi from a Chinese MPV expert to a Chinese new energy MPV expert.
Subsequently, at the Guangzhou Auto Show in November, Trumpchi shot again and officially debuted the Trumpchi new energy E8, which comprehensively exceeded the product expectations of users, bringing "the most preferred family car within 250,000 yuan", giving the Chinese people who attach importance to the concept of family a "no resistance" choice. So far, Trumpchi has successfully built the most complete MPV model matrix on the market, covering from entry to high-end, from comfort to luxury, from fuel to new energy, fully meeting the rigid needs of high-quality family, high-end business and high-end new energy MPV vehicles, so that consumers can find the ideal choice that meets their own needs in each MPV segment. It is precisely because of this that Trumpchi can reshape the market pattern as a king when the MPV market is full of gunsmoke in 2023.
Achieve development breakthroughs with upward high-end
It is worth mentioning that the continuous sales of MPV models have also successfully helped the sales proportion of Trumpchi's mid-to-high-end models continue to increase. From January to November, Trumpchi's mid-to-high-end models accounted for nearly 40%, of which the proportion in November was as high as 436%, the average price of a bicycle is more than 170,000 yuan, surpassing many mainstream joint venture brands and becoming the "leading big brother" of high-end independent brands.
GAC Trumpchi will reshape the MPV market with its strength in 2023, once again announcing its king status to the industry, and making Trumpchi the leader of the continuous high-end of its own brand, and the continuous high-end further makes the Trumpchi MPV more competitive, realizes a benign closed loop, and forms a high-quality development model. At the same time, the use of key models to drive the continuous growth of the brand's overall sales**, so as to achieve a double leap in quantity and quality, is also a manifestation of getting rid of ineffective involution and further high-quality development.
High-quality development drives high-quality transformation, and new strategies, new products, new technologies, and new services are launched in succession
The high-quality development model not only allows Trumpchi to achieve a breakthrough in the brand, but also provides a solid foundation for the transformation of Trumpchi. In the face of the great changes in new energy in the automotive industry that have not been seen in a century, Trumpchi responded to the development needs of the market in a timely manner, played an "upgrade card", and officially promoted the "XEV+ICV" dual-core strategy to 2The 0 era has given a clearer strategic guide to transformation. Subsequently, it quickly launched a new all-round from technology to products to channels, and staged a vivid transformation lesson for the industry.
New products, new collections
Unlike many brands that choose to test the water from the low-end to start the transformation, Trumpchi started directly from high-end models at the first shot, held a listing conference in the Great Hall of the People, and launched a new energy luxury MPV - Trumpchi New Energy E9, which shows Trumpchi's determination to commit to high-end breakthroughs. Trumpchi E9 also lived up to expectations, not only the market performance was eye-catching, but also successfully became a special vehicle for the national Arctic scientific expedition team to go to the North Pole, and completed the long test across Europe and Asia with zero failure.
Subsequently, Trumpchi launched a full-size travel SUV in China's first 100-megawatt CSP power station - Trumpchi New Energy ES9, indicating that Trumpchi will enter the head player of new energy SUV strongly. The Trumpchi New Energy E8, which was officially launched at the New Energy Night held on the Bund in Shanghai, is empowered by the latest Trumpchi Intelligent Electric Technology i-GTEC, and adopts a new generation of GAC Xingling architecture, aiming at family users, with the design concept of "mobile living room", to create a super multi-purpose family car that understands Chinese families best. The advent of the E8 marks the official entry of the family car into the 30 era, that is, let everyone who drives get the best feeling and care.
The debut of the E series models in a group indicates the full opening of Trumpchi's new energy transformation. From the Great Hall of the People, to the 100-megawatt solar thermal power station, to the Bund in Shanghai, Trumpchi has given the Trumpchi E series a vision of starting from "new" and fully satisfying consumers' beautiful yearning for a new energy life with different landmarks symbolizing the new era, new technology and new vitality. Trumpchi also hopes that the E series will not only lead the Trumpchi brand upward, but also lead Chinese brands to enter the hall and represent China's high-end intelligent manufacturing to the world.
New technology, new empowerment
At the same time, Trumpchi knows that only technology is the real source of transformation. Relying on 14 years of experience in new energy technology research and development, Trumpchi once again launched a battle of technological change, innovating and integrating Juxing intelligent control chassis, Quark Zhiqiang three-electric technology and ADIGO intelligent driving ecological interconnection system to create an overall technical solution for intelligent new energy vehicles that leads the era - Trumpchi Intelligent Electric Technology i-GTEC. Through this program, Trumpchi New Energy will bring a safer, more efficient and more worry-free power experience, a tough, smooth and stable driving experience, and a more humanized and futuristic intelligent technology, which will strongly empower Trumpchi new energy models and bring great strength improvement.
In the selection of technical routes, Trumpchi also "does not put eggs in one basket", forming a diversified new energy route, while maintaining the advanced nature of three-electric technology, taking the lead in laying out hydrogen energy system and ammonia energy system. At present, the Trumpchi hydrogen energy test vehicle is carrying out road tests, and the ammonia energy engine is also officially unveiled, showing Trumpchi's strong technical reserves in the field of new energy and a grand development blueprint.
New services, new experiences
In addition, Trumpchi has also implemented the transformation at the level of services and channels. According to the attributes of new energy vehicles and the needs of users, a new new energy experience mode has been opened. By building a new energy experience center that is directly connected to direct services and direct sales, it has built a unique "golden triangle" of factory-store-customer communication closed loop in the industry, so as to create a user home for consumers that integrates the four functions of display, experience, ordering and delivery, making the car purchase process more transparent and convenient for consumers.
At the technical level, the depth and breadth of the layout, at the product level, adhere to the high-end leadership of the best value and high-tech, and keep pace with the times at the service and channel level, the transformation of Trumpchi is from the inside to the outside of high quality, providing a very valuable model for the industry, and also successfully realizing the "jump" of Trumpchi to the mainstream player of China's new energy.
In 2023, China's auto market as a whole has experienced multiple challenges and opportunities, and in the double test of ice and fire, GAC Trumpchi has staged a beautiful brand "offensive and defensive battle" with high-quality sales performance, stable MPV leadership and high-quality transformation. In 2024, GAC Trumpchi will continue to adhere to technology-driven, bring exciting products and beautiful travel experience with more high-tech empowered new energy models, and launch an impact on a broader new energy blue ocean.