Medical aesthetics in 2024 will test the customer retention ability of medical aesthetic institutions
Roll to the extreme, only 9$9 liquidity
In the medical aesthetic industry, by 2024, there will be only 9 medical aesthetic institutions and new customers$9 for a trusting relationship.
That means you only have 9 in your wallet$9 is given to you by a new customer because you don't operate a third wallet to make others think you're worth $99, $999, $9999, $9999......
The credibility of medical cosmetology has been greatly reduced, starting from the "routine" of medical cosmetology marketing and sales, and finally the medical effect and ***
With the prevalence of low prices of homogeneous medical aesthetic projects, the medical aesthetic industry has long been involuted.
Rolling up to 1 yuan can be killed in seconds, and 0 yuan can be done for free medical beauty. Spending money to do installment cashback, some people are willing to reverse the cost ......
Medical cosmetology, not only technical involution, but also involution that cannot be avoided and escaped. Medical cosmetologists have to sigh the same: the involution does not move, and it is not flat to lie down!
Homogenization projects are ...... after the volume reaches the extreme
If you say that a skin booster is 99 yuan is cheap, there is a water light needle that is lower than 99 yuan, in a certain group, a certain sound, and someone's circle of friends.
Customers who have had skin boosters are educated by the facts: there are branded and non-branded skin boosters;Mechanical.
3. Mechanical two, there are also mechanical one and makeup number.
If you're unlucky, you can even run into fakes. I only understand it after playing a water and light product."You get what you pay for"Not a fallacy.
In the face of homogeneous medical aesthetic services, we do not have a unique ability to innovate, so we should be a borrower who takes advantage of the trend.
Wu Yuping is one of the borrowers, taking advantage of Shuiguang, a medical aesthetic project and service with high public demand and universal awareness, to comply with the needs of Shuiguang customers for low-cost consumption, supermarket operation, and small profits.
When the traffic hits, where is the retention?
The demand customers of the water and light project can purchase 10 groups of discounts according to 4980 yuan**, which can completely achieve the freedom of water and light throughout the year.
Customers have at least 6 visits in a year. 6 visits are the reason for the continued retention of business customers.
The 3+5" water and light membership system not only activates the annual needs of customers, but also encourages customers to fission marketing, so that existing resources and contacts can be quickly promoted and realized in the water and light flow card package. Customers who do not have the resources and connections also have the opportunity to join Shuiguang members.
The 3+5 "Water Light Membership System is set up with two marketing members: sharing members and interactive members. Members can not only learn online and offline marketing skills, but also enrich their personal personality and IP.