On the evening of December 27th, the Hongwan Central Fishing Port was brightly lit, and after careful preparation, the Hongwan Central Fishing Port Seafood Wholesale Night Market will be opened, and merchants and fishermen will settle in this new convenient wholesale trading platform for fish. At 0:00 on the 28th, the seafood wholesale night market in Hongwan Central Fishing Port was officially opened. In the market, many cold-chain trucks loaded with "shrimp soldiers and crabs" entered the market, and merchants and fishermen shouted vigorously to "endorse" their products.
It is understood that the seafood wholesale night market covers an area of about 4,800 square meters, divided into two sheds with a total of 64 stalls, and the settled merchants are mainly engaged in chilled and live aquatic products caught in the offshore waters.
The first batch of hairtail fish that came ashore, Pingliangzheng, hurry up and buy it!At the night market stalls, the merchant Ah Chao greeted the customers warmly. He said that the opening of the night market has greatly shortened the time for fishing goods to arrive at the market, which not only facilitates fishermen and fishing enterprises, reduces logistics costs, improves sales efficiency, but also provides more abundant supply options for surrounding catering operators and market vendors.
In order to ensure the smooth operation of the night market, Gree Real Estate Hongwan Company has carried out comprehensive preparations. In terms of hardware facilities and equipment, the length of the original night market shed area has been increased from 80 meters to 160 meters, which can meet the operational needs of each stall. At the same time, Hongwan Company also widened the vehicular passage from 4 meters to 7 meters, reopened the No. 4 gate gate of the fishing port and added No. 5 and No. 6 gates, implementing a one-way circulation route, and further optimizing the on-site traffic conditions.
According to the person in charge of investment promotion and operation of Hongwan Central Fishing Port, since mid-November this year, Hongwan Company has started the investment promotion of seafood wholesale night market stalls, and the investment targets are mainly the existing merchants of the Guangdong-Hong Kong-Macao Greater Bay Area Seafood Trading Center, the fishing boats operating at the Hongwan Central Fishing Port Wharf, and the dealers who carry out cross-regional seafood transactions.
In order to ensure the improvement of the quality and efficiency of investment promotion and the introduction of more high-quality merchants, Hongwan Company adopts the form of "one-to-one" and "face-to-face", takes root in Zhuhai's local resources, and promotes more than 20 local markets in Zhuhai such as Gongbei Market, Ningxi Market, Jinding Market, and Doumen Nanchao Market, and directly conveys the opening information of the seafood wholesale night market to the seafood merchants in the major markets, and listens to the opinions of the majority of merchants to gradually optimize the details of the opening of the night market. In addition, the investment promotion team also disseminated the information of the opening of the night market to the surrounding areas of Zhuhai City through the distribution of leaflets, posters and electronic promotion, so as to attract customers from other places.
After the opening of the seafood wholesale night market, it will not only further enrich the consumption scene of the fishing port, but also help the "night economy" continue to heat up. In order to encourage merchants to actively carry out fish trading, Hongwan will also provide sales incentives for merchants who are open before New Year's Day. At the same time, the "Lucky**" sign-in gift" activity was held to attract more customers and vendors to purchase.
The opening of the night market is mainly to cultivate the atmosphere of seafood wholesale for the commercial plot project of Hongwan Central Fishing Port, cultivate the habit of seafood trading in the fishing port, and reserve resources for the investment of the commercial wholesale format in the later stage. The person in charge of investment promotion and operation of Hongwan Central Fishing Port said.
In August this year, Hongwan Central Fishing Port was officially recognized as a national-level central fishing port, and the Guangdong-Hong Kong-Macao Greater Bay Area Seafood Trading Center opened, injecting new momentum into the high-quality development of Guangdong's marine fishery. Based on the seafood wholesale function, the seafood wholesale night market is relatively closely linked with the merchants of the seafood trading center in the Guangdong-Hong Kong-Macao Greater Bay Area, and the opening of the night market can also expand the supply channels for merchants in the fresh market. Through resource linkage, the Guangdong-Hong Kong-Macao Greater Bay Area Seafood Trading Center and the Seafood Wholesale Night Market are expected to jointly expand sales channels and customer groups, obtain richer and better market supplies, and improve their own operational level and market competitiveness.
According to the plan, Hongwan Central Fishing Port is using commercial plots to support the construction of commercial facilities such as Fisherman's Wharf, Tourism Distribution Center and Characteristic Commercial Block. With continuous innovation and improvement, Hongwan Central Fishing Port will continue to optimize the construction of trading platforms, explore new business formats for the integration of "fishing, business and tourism", and promote the development and growth of Zhuhai's modern marine fishery.