Digital i Yuma Technology
According to BCI data, as of December 10, the statistics of domestic mobile phone activations in Q4 in 2023 have been released, and the corresponding statistics on the cumulative domestic activations in 2023 will be counted.
In terms of specific data, the number of domestic new machine activations in Q4 2023 is as follows (as of December 10):
1. Apple 126580 thousand.
2. Xiaomi 95990 thousand.
3. Huawei 95420 thousand.
4. Glory 8890 million.
5. vivo (including iqoo) 79780 thousand.
6, OPPO (including OnePlus) 74230 thousand.
The cumulative number of domestic new phone activations in 2023 is as follows (as of December 10):
1. Apple 445050 thousand.
2. vivo (including iqoo) 427520 thousand.
3. OPPO (including OnePlus) 408590 thousand.
4, Glory 3917270 thousand.
5. Xiaomi 374570 thousand.
6. Huawei 302130 thousand.
According to the data, although Apple's iPhone15 series broke out in various door incidents, due to the smooth iOS system and huge high-sticky fans, it won the championship again in the traditional sales season and throughout the year, but compared with 2022, it has declined, and with the "strong recovery" of Huawei Mate60 series, the domestic 6K+ mobile phone range will usher in fierce competition, and the high-end market will reproduce the situation of Huawei Apple's "two dragons playing with pearls".
According to the latest news, Huawei officially announced that nova has launched a pioneer plan to fully realize the self-developed Kirin platform to "replace" Snapdragon, finally making up for the last shortcoming, and at the same time achieving comprehensive coverage from high-end flagships, mid-range markets, and entry-level levels. Objectively speaking, the great changes in the entire industry are still on the way, and now all the achievements are only phases.