If you want to talk about the current Evergrande, it is really Qin Shi Huang lying flat - he can't win anymore, Evergrande's thunderstorm has caused Evergrande to suffer a very big impact on the upstream and downstream, and trillions of "holes" may be difficult to fill in for a while. As the most emerging business of Evergrande, Hengchi Automobile is actually in a state of having air out but not air intake. Since the announcement of the delivery of more than 1,000 Hengchi cars, there is almost no news about this brand, but Hengchi cars are not completely flat. It's just that for the majority of consumers, buying an electric car like Hengchi 5 is more like a venture capital that can't see returns, only risk and no return.
A few days ago, Hengchi Automobile officially released the limited-time preferential strategy of Hengchi 5, which includes paying a deposit of 10,000 yuan, which can be used to purchase a car for 20,000 yuan, and a limited-time discount of 150,000 yuan, refer new customers, you can get a reward of 3,000 yuan, participate in the partner program, you can get up to 10,000 yuan reward.
As we all know, in the field of new car-making forces, especially in this year's environment, many manufacturers and brands have launched similar preferential measures, and many of them are much greater than Hengchi 5, of course, this can also be understood, selling Hengchi 5, itself is a very loss-making thing, so the preferential range that Hengchi can give can only be so large.
In our opinion, such preferential measures, in essence, do not make any sense to increase the sales of Hengchi 5, because in the eyes of the vast majority of consumers and professionals, Hengchi Automobile has no prospects. Maybe Hengchi 5 is the first car made by Evergrande, and it is also the last car, because the sales of Hengchi 5 are too poor, coupled with Evergrande's current reputation and situation, consumers are even more afraid to buy a car, so what about the prospects of Hengchi Automobile?
Of course, Hengchi Automobile also launched a referral of new customers to reward 3000 yuan activities, which is simply to let the owner of the car has "entered the pit" for 3000 yuan to offend friends, we all know that many friends will introduce their long-term driving feeling to their relatives and friends who are relatively familiar with or want to be good car, the reputation of the car is like this, word of mouth, many times, than the manufacturer and brand advertising has a communication effect. But the Hengchi 5 car, there is no such situation, because as we said earlier, the Hengchi brand has no prospects, and now for 3000 yuan to introduce relatives and friends to buy Hengchi 5, this is not to push relatives and friends into the fire pit?Buy Hengchi 5 now, there is a high probability that it will be the receiver of the out-of-print car.
As a price 1760,000 yuan pure electric model, the overall performance of Hengchi 5 is relatively poor, after the delivery of the new car last year, there were a lot of seemingly low-level product problems, we briefly summarized, probably the following points:
1. Car and machine ghosting.
2. Abnormal sound of stepping on the brakes.
3. When there are still 12 kilometers left in the performance, the vehicle is lying on its stomach, and netizens jokingly call the car "shared power".
4. The L2 driving assistance function has not been opened and cannot be used normally.
5. Some bloggers said that Hengchi 5 still has the problem that the seat ventilation cannot be turned on and the seat heating cannot be turned off.
Of course, from the perspective of consumers, the current domestic development of new energy vehicles is surging, the war is intensifying, in essence, there are many domestic new energy vehicles and Hengchi 5**, but the level of product power, brand sustainable existence of new energy vehicles are stronger. Buying these products, not only can you get relatively stable products, but also the follow-up OTA, maintenance, and second-hand car value retention rate, basically there is no need to worry, which is obviously much more cost-effective than buying Hengchi 5.
Therefore, in fact, even if Hengchi 5 launched the relevant preferential measures mentioned at the beginning, we can still remind everyone very responsibly, buy carefully, or if you can not buy, do not buy, unless there are small partners with a hunting mentality, otherwise so many excellent new energy vehicle products on the market, the vast majority of them are much stronger than this car, why buy a model under the brand that has no tomorrow today, is it exciting?