When advertising on Mango TV, many advertisers will pay attention to how to reduce the cost of advertising and improve the advertising effect. Among them, CPC (cost per click) is one of the important factors affecting the cost of ad delivery. This article will share some tips to reduce the CCP of Mango TV advertising to help you better control advertising costs and improve advertising effectiveness.
We need to make a budget in advance when we advertise on Mango TV, sometimes our budget is not so sufficient, we need to adjust the strategy to reduce the CPC, so how can we adjust the strategy to reduce the CPC, in order to achieve the desired effect in the limited funds.
1. Focus on brand words.
At the beginning of the business,In the case of insufficient budget, we may encounter a situation where the number of clicks on non-brand nouns is large and there is no money,This is why we have to change the keyword,Mango TV advertising sets the brand noun as a keyword,Generally speaking,The ** of the brand noun is relatively low,But the brand noun is easy to be preempted by competitors,So we need to pay attention to the brand noun。
2. Try running display ads.
Display advertising is an important way for potential customers to understand the performance of our products, although the advertising budget of Mango TV advertising is insufficient, but the cost of display advertising still has to be set aside, and Mango TV promotion we still have to place display ads on the network.
There can be many ways to display advertising, if the conditions allow, the effect of the **form is good, but we can also use the ** form when the conditions do not allow, try not to use the traditional text form, so the effect is very poor, now people are used to watching**, tired of long speeches.
In the selection of advertising positions,In the use of timing methods,We must carefully select,We must always stare at which ** are not suitable for promotion and eliminate them in time,MangoTVProduct as long as you work hard,There will be gains。
3. Grasp the advertising period.
When budgets are tight, you'll have to keep a tight lid on when your ads appear, and if the majority of clicks** are between 8 a.m. and 6 p.m., it's a good idea to pause or consider lowering your bids by 50%.
In short, reducing the advertising of Mango TV requires a number of aspects, including accurately targeting the target audience, optimizing the advertising creative, setting the ad bid reasonably, improving the ad quality score, and regularly analyzing and adjusting the advertising strategy. These tips can help you better control your advertising costs and improve your performance.