Dongfang Selection, a live broadcast e-commerce platform that was once considered a failure, has recently suddenly risen and become a hit on Douyin. Its anchor Dong Yuhui has become a first-line celebrity in the live broadcast industry from an unknown small anchor, attracting countless fans. What kind of magic power did he have that made Dongfang Selection achieve a counterattack?Let's unravel his mystery.
Dong Yuhui: A different anchor.
Dong Yuhui, born in 1988, graduated from the Department of Chinese at Peking University, and was a former editor and writer, as well as an avid reader. His live broadcast room is always full of all kinds of books, from literature to philosophy, from history to science. The content of his live broadcast also revolves around books, and he will recommend his favorite books to the audience, tell the stories and knowledge in the books, and share his insights and experiences. His language is both literary and logical, humorous and profound, which makes people listen to it with relish and gain a lot.
Dong Yuhui's live broadcast style is in stark contrast to other live broadcast anchors. He won't shout loudly, he won't exaggerate his expressions, he won't sell cuteness and miserable, he won't hype up stalks, he won't rely on his appearance and talent, he won't rely on vulgarity and funny, he won't rely on fakes to rely on fooling, and he won't rely on traffic to rely on popularity. He only relied on his knowledge and taste, his sincerity and enthusiasm, his professionalism and responsibility, and his character and charm to win the trust and love of the audience.
Oriental Selection: A different platform.
Oriental Selection is a live broadcast e-commerce platform initiated by Yu Minhong, the founder of New Oriental, which was officially launched in September 2020. It is positioned as a "knowledge-based live e-commerce", aiming to provide consumers with high-quality products and services through live broadcasting, while delivering knowledge and value. Its products cover books, audio and video, cultural and creative, beauty, clothing, home furnishing, food and other fields, all of which have been carefully selected and strictly audited to ensure quality and safety. Its anchors are also people with professional background and knowledge, who will not only introduce the functions and benefits of the product, but also tell the story and culture behind the product, bringing more benefits and fun to consumers.
Dongfang Selection's live broadcast model is also very different from other live broadcast e-commerce platforms. It does not pursue traffic and sales, does not fight the first war and subsidy war, does not buy traffic and brushes orders, does not engage in falsehood and exaggeration, does not take shortcuts and deviations, does not go through volume and goes low. It only pursues quality and value, fights knowledge wars and brand wars, buys trust and word of mouth, engages in authenticity and transparency, takes the right path and the right door, and goes high and long. It only serves those consumers who have taste, pursuit, and ideals, and provides them with better choices and a better life.
Dongfang Selection's counterattack: Dong Yuhui's help.
When Dongfang Selection was first launched, it did not attract much attention, and was even considered by some to be a failed project, an unrealistic fantasy. In its live broadcast room, there is little popularity, sales are dismal, and many anchors are talking in the air and no one pays attention. Its products have also been ridiculed by some as "tall" toys, with no market demand and no consumer recognition. Its platform has also been questioned by some as the existence of "chicken ribs", which is not competitive and has no room for survival. Its founder, Yu Minhong, has also been criticized by some as an "old and stubborn" ideology, without innovation and flexibility.
However, Dongfang Selection did not give up because of this, it persevered, it insisted on its own philosophy and direction, it insisted on its own quality and standards, and it insisted on its own style and characteristics. It believes that as long as you do your own thing, one day someone will find it, one day someone will like it, and one day someone will support it. It believes that as long as there is a relentless heart, there will be an opportunity one day, a breakthrough one day, and a counterattack one day.
The day has finally come. In October 2021, Dongfang Selection restarted, and the recovery momentum exceeded everyone's expectations. At the beginning of the morning, the popularity soared to 100,000+, and it never fell again. The Douyin rankings also firmly occupy the first place. All of this is thanks to one person, that is Dong Yuhui. Dong Yuhui has become the leader of Oriental selection, a clear stream in the live broadcast industry, and a phenomenon in the Internet celebrity industry. In his live broadcast room, there are hundreds of thousands of viewers every day, millions of sales every day, and countless praises and ** every day. In his Douyin account, there are tens of millions of ** every day, millions of likes every day, and countless fans and comments every day. His name has become a hot topic of attention on the Internet, a topic of discussion among netizens, and the focus of ** reports.
Dong Yuhui, why can he become such a person?Why was it able to bring such a miracle to Oriental Selection?Why was it possible to create such a phenomenon in the live streaming industry?The reason is very simple, it is because he is a different anchor, because he is on a different platform, because he does something different. He used his knowledge and taste to touch the hearts of consumers;With his sincerity and enthusiasm, he won the trust of the audience;He used his professionalism and responsibility to show the anchor.
He used his professionalism and responsibility to show the demeanor of the anchor;He used his character and charm to establish the image of an anchor. He not only brought fame, fortune and honor to himself, but also brought traffic and reputation to Dongfang Selection, brought freshness and change to the live broadcast industry, and also brought knowledge and value to consumers. He is a rare and excellent anchor, and a unique phenomenon that cannot be replicated.
Dong Yuhui's story has brought us a lot of inspiration and touching. He told us that doing live broadcasts doesn't have to be ordinary, you don't have to cater to the public, you don't have to go with the flow, you don't have to take shortcuts. He told us that live broadcasts can have their own style, their own characteristics, their own ideals, and their own persistence. He told us that doing live broadcasts can transmit knowledge, value, quality, and positive energy. He told us that doing live broadcast can achieve oneself, a platform, an industry, and a society.
Dong Yuhui is the counterattacker of Dongfang Selection, the clear stream of the live broadcast industry, and the knowledge of consumers. He used his own differences to create his own brilliance, and also created the miracle of oriental selection. He is a person who deserves our Xi and respect, and a person who deserves our attention and support. He is a person with stories, connotations, taste, and charm, as well as a person with dreams, pursuits, ideals, and feelings. He is a real knowledge-based live broadcast anchor and a representative of a real knowledge-based live broadcast e-commerce.