1. The rise and explosive growth of temu.
Chinese small goods on the temu platform are deeply attractive to North American consumers with their excellent cost performance. 0.$4 earrings, 0Addictive for $5 LED night lights etc. This year's "Barbie" movie set off a "pink storm", and Temu can buy matching pink sunglasses, heart-shaped earrings, etc. for $5, which has become a favorite of the hot girls.
Since its launch in September 2022, Temu has become the brightest rising star in the e-commerce industry. During Black Friday last year, it beat Amazon and other North American e-commerce giants in terms of volume and ranked first in the Appstore. In February, it also ran a 30-second TV commercial for the Super Bowl finals. On the same day, the number of apps and users increased significantly, creating a legendary dark horse myth.
Today, Temu has expanded to more than 40 countries and regions, and its Chinese products on its platform are highly sought after by users around the world. The platform's data shows that an average of 1 million new users join every month.
2. How Chinese factories can successfully go overseas.
The strong supply support behind the temu platform comes from China's leading merchants and factories. These "second generation factories" seized the opportunity and successfully opened up the overseas market through transformation and independent brand design.
For example, Guangdong's post-95 ceramic merchants designed a series of Barbie models based on the movie hitAfter the second generation of Zhejiang's thermos cup factory returned to China, it chose to sell its own brand on temu firstThe hat factory works closely with temu buyers to quickly adjust the style according to the preferences of overseas users. They have topped the best-selling charts in their own categories.
With the help of Temu Yicang ERP, these factories can quickly prepare materials and ensure sufficient inventory for major promotions such as Black Friday. Platform data shows that the average sales of sellers participating in Black Friday** increased by 120% compared with the same period last year.
3. How TEMU helps small and medium-sized enterprises to go overseas.
temu provides a "fool-like" one-stop overseas service for small and medium-sized enterprises, which greatly reduces the cost and difficulty of going overseas.
For example, language translation, cross-border logistics, legal affairs, intellectual property rights, etc. are all taken care of by temu, and Chinese factories only need to focus on product quality. In addition, temu also provides preferential policies such as free signing fee and hourly sales, which reduces the cost of going overseas by 80%. With the help of Temu ERP's inventory management system, merchants can stock up more efficiently.
With the help of temu, a large number of Chinese factories began to take the initiative to go overseas and sell directly to the world. For example, the owner of a hat factory said that in the past, exporting to a country had to study different languages, but now only need to write Chinese product information.
This year's Black Friday, with the strong support of TEMU, more than 10,000 small and medium-sized enterprises are ready to welcome the most important shopping festival of the year and open up overseas markets.
Fourth, China's manufacturing industry has rejuvenated.
With the help of temu, more and more Chinese factories have begun to take the initiative to go overseas and regain their voice by directly reaching global consumers.
Pinduoduo's overseas support plan has penetrated into more than 100 industrial bases, and the first phase plans to support 10,000 factories to sell directly overseas. With the support of Temu Yicang ERP, these factories can easily connect to the world's best chain.
From passively waiting for foreign orders in the past to actively exploring the global market, China's manufacturing industry is undergoing major changes through cross-border e-commerce platforms. Under the leadership of a new generation of foreign traders, Chinese factories will continue to bring a steady stream of vitality and surprises to the global market.