Do you know the stalk of "Zhang Wansen, it's snowing" that has been swiped on the screen as soon as it snows in the past two years?This stalk originally came from last year's hit low-cost suspense romance web drama "Twinkle Twinkle Twinkle Star", starring Zhang Jianing and Qu Chuxiao.
The story tells the story of Lin Beixing, a senior girl who is about to enter her thirties, because of the breach of her boyfriend Zhanyu's contract, she rubs shoulders with the palace of love of her dreams, and her life and work have become a mess. Lin Beixing unexpectedly returned to the age of eighteen and met a boy named Zhang Wansen. Zhang Wansen's unexpected encounter after the college entrance examination became the switch to end Lin Beixing's time and space journey, and Lin Beixing began to investigate the cause of Zhang Wansen's death and began a big operation to save Zhang Wansen.
Zhang Wansen, it's snowing" is a very out-of-the-circle line in the play, although this drama does not have a starring artist who can be called traffic, and there is not much publicity, but it has a good reputation and a very high evaluation. may be because the market has given good feedback, and the IP side took advantage of the victory to chase after it and started the filming of the movie version around May this year.
In terms of the starring lineup, the original cast of the drama version is still used, starring Zhang Jianing and Qu Chuxiao. The movie "Twinkle Twinkle Twinkle Star" runs 107 minutes. The film is scheduled to be released on December 30, 2023 on New Year's Eve. Half a year later, on November 22, the movie version was officially announced and released on December 30.
On December 5, the movie officially opened the pre-sale, and the box office on the first day of pre-sale exceeded 70 million, breaking the record of 59.55 million yuan on the first day of pre-sale of "Detective Chinatown 3", becoming the Chinese film with the highest box office on the first day of pre-sale. On the second day of the sale, the pre-sale box office exceeded 100 million, and the speed was very fast, what level?may only be able to fight with "Avengers 4", and the IP influence of "Avengers 4" is needless to say.
Although there are out-of-the-circle stalks, and the reputation is not bad, it is indeed rare in the market to reach such a level. I thought that the author personally underestimated the market influence of "Twinkle Twinkle Twinkle Star", but when I looked at it, I found that everyone had doubts.
Some netizens picked up the increase in the pre-sale box office, if it follows the normal pre-sale rules, then when the pre-sale ends, the box office may be close to 4 billion, and at such a level, even if "The Legend of Zhen Huan", which has been popular all over the country for more than ten years, is made into a movie, it may not be able to achieve such influence, and the question of box office water injection will follow.
The pre-sale box office is surprisingly high, and the refund rate is also surprisingly high, two days after the pre-sale opened, the refund rate for the first day of release was as high as 119%, and the refund rate for the next day of the release is 83%, and the refund rate on the third day is 73%。And now, the advance box office of "Twinkle Twinkle Twinkle Star" has reached 26.3 billion, far ahead of films such as "Goldfinger" and "If You Are the Truth, Do Not Disturb 3" released at the same time, and the refund rate is also far ahead, with more than 1 million refunds, and the average refund rate of the two platforms soared to 181%。It is much higher than the industry's normal film refund rate of 2% to 8%.
Some netizens analyzed that the reason why there is such a high refund rate is because the film party has released a publicity plan before, arranging a snow resort to set off the atmosphere of watching the movie, and netizens are curious to try it so they buy tickets and wait for the release, but the plan was later canceled due to safety considerations, so many movie theaters that opened snow resorts were automatically refunded, causing the refund rate to soar. Many netizens believe that the film's pre-sale box office is "injected", and the extremely high pre-sale box office is an illusion deliberately created by the filmmaker in order to increase the film scheduling rate. What do you think?