In this winter with fluctuating temperatures, keeping warm has become a primary concern. Traditional autumn pants can no longer meet everyone's needs, and down jackets have become a warm choice for many people to buy. And the down jacket of Canada Goose is one of the best, and the ** height is amazing. So, what exactly makes this down jacket's ** so outrageous?
When it comes to luxury, you may think of big brands such as LV, Dior, Burberry bags, cosmetics and jewelry. However, now high-end clothes are also slowly entering the luxury market, and Canada Goose is one of them. Its down jacket** is even more outrageous than some traditional luxury goods. Why, exactly? First of all, the down jacket of Canada Goose is of very good quality.
It has always been handmade in Canada, and each down jacket is 100% handmade in Canada. This high cost also determines its high price. Moreover, Canada Goose never compromises in quality, as long as you wear one of its down jackets, you can feel its comfort and warmth. This is one of the reasons why it is selling well in the domestic market.
Secondly, the down jacket of Canada Goose also has a certain star effect. Many celebrities appear in public wearing Canada goose down jackets, which naturally makes this down jacket more popular. In addition, people now like to show their status and economic strength in low-key luxury, so this 100% Canadian handmade down jacket has become the object of many people's pursuit.
Even if a down jacket is as high as 10,000 yuan, it is understandable. However, is it worth it for this kind of ** down jacket? This may be a new IQ tax, because the warmth and quality of this down jacket are indeed excellent, but it is also really prohibitive for many people. However, this is the luxury life that modern people are pursuing.
After all, Canada Goose's down jacket is more than just a piece of clothing, it's a status and status symbol. However, for some domestic down jacket brands, their products do not use scarce goose down, nor do they use hand-customized processes. However, they want to drive ** as high as Canada goose, which makes people ask, why do these brands dare to be so expensive?
It is understood that the reason why these domestic down jacket brands dare to sell so expensive is mainly because they don't want to lose face. Under the banner of "self-confidence in domestic products", they create an illusion to consumers when promoting down jackets, making people think that these expensive down jackets represent the high-end quality of domestic products.
However, in reality, the quality and performance of these brands are not at the level of Canada Goose, and they are purely hyping their own brand image with **. In addition to face, there are also some people who buy Canada goose down jackets because of the pursuit of the brand.
These people believe that Canada Goose is a high-end luxury brand, and having products from such a brand can also make them stand out and reflect their taste and identity. Moreover, due to the high popularity of Canada Goose in the domestic market, for some people, buying Canada Goose down jackets has also become a fashion trend, a status symbol.
Of course, while pursuing face and brand, there are also some people who genuinely like the quality and warmth of Canada Goose down jackets. These people believe that although it is expensive, it can provide them with the ultimate warmth and comfortable wearing experience. After all, the cold of winter is unforgiving, and only by wearing a quality down jacket can you really feel the warm embrace.
Therefore, they are willing to spend ** to buy Canada goose down jackets to make an insurance for their body. However, for some people, there is another "reason" to buy a Canada goose down jacket that stands out from the rest. They admitted frankly that they were not interested in Canada goose down jackets, but in order not to be ridiculed and ridiculed by the people around them, they could only buy them to join in the fun.
In this case, it can be said that it is "passive consumption". After all, social pressure is great, and no one wants to be a "laughing stock" on the topic of down jackets. All in all, the reason why Canada goose down jackets can be sold at the top is not only because of the high-end image and hype of its brand, but also because of the pursuit of the brand and the recognition of product quality by some consumers.
Of course, it cannot be ignored that some people buy Canada goose down jackets for reasons of face or passive consumption. Whatever the reason, people who buy Canada goose down jackets want to show their identity and taste through this garment.
For those consumers who are sensitive to the cold, they may choose other, more accessible down jacket brands to keep their bodies warm in the cold winter. After all, when choosing a fashion item, it is necessary not only to consider face, but also to pay attention to practicality and cost-effectiveness. Why is the ** of domestic brands so high? Is there any reason other than design and co-branding?
For example, Bosideng is one of the well-known down jacket brands in China, with an average of 1,600 yuan, which can even top half a month's salary in some small cities with low wages.
But Bosideng is not satisfied with this, according to their CFO, in the next three years, the down jacket will be ** to 2000 yuan, and the main sales price will also be increased to 1500-1800 yuan. Such a ** is undoubtedly a major burden for ordinary consumers. However, the proportion of domestic brands in the down jacket market is not optimistic.
According to the data of the China Garment Association, by 2028, the down jacket market size is expected to reach 330 billion, while the down jacket market size has been 162.2 billion last year, but only about 3.9 billion has been earned by domestic brands, compared with this, the gap is very obvious. This makes domestic brands sweat.
Nowadays, consumers pay more attention to cost performance, and if the product is *** and the quality is still the same as before, they will definitely look for alternatives. Consumption downgrades have become the norm, which is not easy for consumers and merchants. Just like down jackets are expensive, many people are starting to look for alternatives, such as military coats, which have regained popularity among college students.
Consumers will definitely give preference to domestic products, as long as ** is within their affordability. However, domestic brands need to better understand the needs of Chinese people, and only by truly taking consumer needs to heart can we grasp our own market. First of all, quality must be guaranteed. Only high-quality products can compete and win in the market. Secondly, be reasonable.
The level of the product determines the purchasing power and loyalty of consumers. Finally, and most importantly, it is important to grasp consumer demand. Only by having an in-depth understanding of consumers' purchasing psychology and needs can we produce products that truly meet the needs of the market.
In short, domestic brands must seize the opportunity to constantly update their products, and at the same time maintain the stability of the best to meet the purchase needs of consumers. Only in this way can we win in the increasingly fierce market competition.