Recently, a skit app called Reelshort has set off a craze in the European and American markets. The company behind this app is Maple Leaf Interactive, and founder Jia Yi said in an exclusive interview with China News Weekly that it is not easy to cooperate with the main creative team in Europe and the United States to shoot short dramas for overseas audiences. However, it is these tyranny-style short dramas that have made Reelshort rise rapidly in a short period of time and become a dark horse on the iOS entertainment list.
What is the charm of these tyrannical short dramas that can make European and American audiences crazy?First of all, these short dramas use traditional Chinese cool plots, so that European and American audiences can feel a new experience different from European and American dramas in the process. Secondly, short dramas with themes such as boss, love after marriage, sadomasochism, werewolves, etc., have a tight rhythm and rapid reversal, so that the audience can feel the climax of the plot in a short time, which is very suitable for fragmentation**.
Among them, the short drama "The Double-Sided Life of My Billionaire Husband" has attracted a large number of audiences with its unique plot. In this drama, the heroine went to her father who had divorced her mother to borrow money for her mother's medical expenses of $50,000, but was asked by her stepmother to fulfill the marriage contract for her sister. This kind of plot may not be uncommon in China, but it has attracted widespread attention in the European and American markets.
Not only that, these tyrannical short dramas also have the advantages of low cost and short production cycle. The cost of 70-90 episodes of a short drama is about $150,000, and the production cycle is very short. This low-cost, high-efficiency production method allows these short dramas to launch a large number of works in a short period of time to meet the needs of European and American audiences.
Of course, the success of these tyrannical skits is not accidental. The reason why they can be loved by European and American audiences is that on the one hand, they meet the aesthetic needs of European and American audiences, and on the other hand, it is also because of the innovative spirit and keen insight into the market of companies such as Maple Leaf Interactive. By cooperating with the main creative teams in Europe and the United States, these companies combine traditional Chinese cool plots with European and American production methods to create unique short drama works.
However, despite Reelshort's great success in a short period of time, it is not easy to continue to create hits and prosper in the field of skit dramas. For companies such as Maple Leaf Interactive, how to continue to launch high-quality works, how to attract more audiences, and how to maintain the spirit of innovation are all challenges they need to face.
In general, the success of the tyrant-style short drama is a new form of Chinese cultural export. They have conquered the European and American markets by cooperating with European and American creative teams, adopting low-cost and high-efficiency production methods, and meeting the aesthetic needs of European and American audiences. In the future, we look forward to seeing more Chinese works on the world stage and let the world better understand the charm of Chinese culture.