As 2024 approaches, the automotive market is once again ushering in a boom in new models. Among the many new cars that are about to go on the market, the Xiaomi Su7 has undoubtedly become the center of attention. As the first electric car under the Xiaomi Group, the starting price of the Xiaomi Su7 is **16990,000 yuan, this point has aroused widespread attention and discussion.
It is reported that the Xiaomi SU7 will be equipped with a ternary lithium battery of the CATL era, with the front and rear motor power of 220kW and 275kW respectively. In terms of body size, its length, width and height are 4997 1963 1440mm, and the wheelbase is 3000mm. In addition, Mr. Li Tianyuan, the designer of the Xiaomi Su7, was the designer of the BMW IX, which also added a bit of expectation to the design of the Xiaomi Su7.
In addition to the Xiaomi SU7, the other three highly anticipated new models include the all-new locally-made Prado, the all-new BMW 5 Series, and the 2024 GAC Trumpchi GS8. These models are not only unique in terms of technology, but also in terms of market positioning, indicating that 2024 will be a diversified and competitive automotive market.
Xiaomi Su7** starts at 16990,000 yuan, for a new energy vehicle, undoubtedly has a very high cost performance. This is not only lower than many similar models on the current market, but also significantly lower than the direct competitor of the Xiaomi Su7. However, ** is not the only factor that determines the success of a model. The market performance of the Xiaomi SU7 will depend on its comprehensive performance, brand influence, after-sales service, and consumer acceptance of the Xiaomi brand into the automotive industry.
From the perspective of market strategy, the pricing strategy of Xiaomi Su7 seems to be a continuation of Xiaomi Group's presence in the consumer electronics market – attracting consumers through high cost performance. However, there is a fundamental difference between the automotive market and the consumer electronics market, and whether the Xiaomi Su7 can replicate the success of Xiaomi mobile phones remains to be tested by the market.
Overall, the launch of the Xiaomi SU7 will provide consumers with more choices, while also promoting the development of the new energy vehicle market. With more details and the unveiling of the real car, we have reason to believe that the Xiaomi Su7 will be a dark horse in the automotive market in 2024. However, it will take time to answer whether it can become a market leader.