Songuo Financial News, on December 6, Liu Zuohu, founder of OnePlus and chief product officer of OPPO, recently announced that in 2023, OnePlus mobile phones have been settled in 10,000 OPPO offline stores, basically covering all counties and cities across the country. The cooperative relationship between the two brands' channels has been further deepened to jointly expand the smartphone market.
As an independent sub-brand of OPPO, OnePlus has always adhered to the user value and promoted the development of the industry with the ultimate product strength. With its innovative product design and excellent performance, OnePlus phones have amassed a large number of loyal users around the world. The entry of OnePlus mobile phones into OPPO offline stores will further expand the channels for users to purchase OnePlus mobile phones and enhance brand influence.
For OPPO, the cooperation with OnePlus mobile phones can not only use OnePlus's brand influence and user groups to expand market share and enhance competitiveness in the mid-to-high-end market. At the same time, through the new technology and product concept of OnePlus mobile phones, OPPO can continue to promote its own product innovation and upgrades to meet the diversified needs of users.
It is worth mentioning that OnePlus mobile phones will continue to maintain their independence and brand characteristics while entering OPPO's offline stores. OnePlus' product team will continue to be responsible for product development and design, as well as sales on OnePlus's official website, JD.com and other online platforms. This cooperation model not only ensures the independence and brand value of OnePlus mobile phones, but also uses OPPO's channel and resource advantages to achieve a win-win situation for both parties.
For consumers, the partnership also brings richer choices and a more convenient buying experience. In the past, if you wanted to buy a OnePlus phone, you might need to buy it online or at a designated store. And now, with the arrival of OnePlus phones in OPPO offline stores, consumers can directly experience and buy OnePlus phones in local OPPO stores, greatly improving the convenience of purchase.
Songuo Finance will continue to pay attention to the latest developments of OPPO and OnePlus, and look forward to seeing more mobile phone brands bring more high-quality products and services to consumers to promote the development of the industry.