Live broadcast is an efficient three-dimensional display of merchants' strength, and an amplifier to accelerate the transformation of business opportunities. It can help merchants showcase their products more efficiently, enhance their brand image, and interact with consumers in real-time. However, in order to get better results in live streaming, merchants need to do the following:
1.Make a clear plan for your live stream.
Merchants need to make a clear live broadcast plan, including the time, frequency, theme, and content of the live broadcast. In the plan, the merchant needs to consider the needs and interests of the consumer, as well as the features of the merchant's products and services. By having a clear plan, merchants can better engage consumers and improve the quality and effectiveness of their live streams. For example, maintain a fixed frequency and a long period of store live broadcasts, especially during the big promotion period, and maintain the upgrade of the merchant level.
2.Maintain a stable frequency and duration of live streaming.
Merchants need to maintain a consistent frequency and duration of live broadcasts, so that consumers can continue to follow and trust them. When choosing the time and duration of the live broadcast, merchants need to consider the active time and Xi habits of consumers, as well as the characteristics of the merchant's products and services. By maintaining a stable frequency and duration of live broadcasts, merchants can better attract consumers and increase the volume and interaction rate of live broadcasts. The recommendation is to maintain a stable live frequency and duration of live broadcasts at least 2 hours 3 times a week.
3.Highlight product features.
Merchants need to highlight the features and benefits of the product in the live broadcast, so that consumers can better understand and recognize the product. In the live broadcast, merchants can attract consumers by showing the appearance, function, usage and ** of the product. At the same time, merchants can also improve consumers' confidence in purchasing by showing the quality and effectiveness of their products.
4.Engage with consumers.
Merchants need to interact with consumers in the live stream, answer their questions and solve their concerns. By interacting with consumers, merchants can better understand their needs and feedback, adjust their live content and strategies in a timely manner, and improve consumer satisfaction and trust.
5.Use resource slots to improve conversion performance.
Merchants can use the resources of the platform to improve the volume and conversion effect of live broadcasts. For example, merchants can put their live broadcast rooms on the homepage or popular positions of the platform to attract more consumer attention and**. At the same time, merchants can also increase their own volume and influence by cooperating with other popular anchors or opinion leaders.
For international station merchants, it is not easy to do a good job in content, foreign language communication, and reception.
However, don't worry, cross-border easy live broadcast can help you very well, it is simple to operate, easy to use, and you can easily start broadcasting as long as you understand 30 minutes. The AI model can be trained to be familiar with the enterprise, products, and business knowledge, and the AI can answer with customers like you, no matter what questions or needs the customer raises, it can quickly give accurate and standardized answers and solutions, so that customers can place orders in the chat.
It also has real pronunciation, Chinese pronunciation training, English pronunciation worry-free, as long as you understand Chinese, you can also become an English teacher in seconds, easily help businesses solve foreign language problems.
With the assistance of AI scripts, you only need to enter the Chinese keyword information of the product, you can quickly generate professional live broadcast script content, and the content can continue to be precipitated and replaced at any time, and there is no need to spend a lot of time and energy to prepare and update the script.
In order to do a good job of live broadcast marketing on international e-commerce platforms, merchants need to make a clear plan, maintain a stable live broadcast frequency and duration, highlight the characteristics of products, interact with consumers, and use resources to improve conversion effect. Through the implementation of these measures, merchants can better attract consumers and improve their brand image and market competitiveness.