In the Internet era, people's needs for content creators have gradually changed from perfect appearance and life to the pursuit of real and fresh individuals.
In this flashy virtual world, an ordinary girl with three books successfully increased her fans to 77w by sharing her shortcomings on Xiaohongshu and became a big blogger who attracted much attention.
Her success is not only the rise of an individual, but also a vivid embodiment of the aesthetic trend of the Internet age.
This blogger's name is Chen Langlang, she does not have an eye-catching appearance and no outstanding background, but she dares to show her shortcomings on a public platform and is brave enough to be her true self.
She considers herself an "ugly poor girl", faces her own shortcomings, and does not shy away from sharing her experience of fishing in the workplace, her mindset of picking doors when shopping, and even showing her ugly photos in an eclectic manner. This honest and candid attitude has resonated widely and is one of the important reasons why she has successfully attracted 77w fans.
Judging from her development history, this is not an overnight result. At the beginning, her average traffic was only a few hundred likes, which was relatively low-key.
However, she did not give up because she was not noticed, but continued to insist on being herself and insisting on positioning herself with her shortcomings. This dedication and authenticity have made her gradually emerge in the world of the Internet.
In addition to daring to be himself, Chen Langlang's content also shows depth and breadth. Rather than being confined to the superficial content of fashion and beauty, she prefers to observe life, share small stories in the workplace, and express unique insights into social phenomena.
This makes her content not only the appearance of dress and life trivialities, but also the display of deep thinking about life. This depth makes her content stand out from the highly homogeneous Internet content and win more attention.
Interaction with fans is another key to her success. On Xiaohongshu, she frequently replies to comments and actively participates in topic discussions. This interaction not only brings her closer to her fans, but also enables her to more accurately understand the needs of her fans, adjust the direction of her content according to their needs, and make it more in line with the audience's expectations. This kind of fan interaction not only improves the stickiness of fans, but also provides strong support for her development.
It is worth mentioning that Chen Langlang is not satisfied with being the same, she is constantly trying new forms of content. In addition to traditional fashion and beauty, she is willing to try some novel content, such as workplace observation, life insights, etc.
This constant experimentation keeps her content fresh and appeals to a wider audience. This innovative attitude is one of the key drivers of her success.
In the end, Chen Langlang successfully cooperated with the brand to create a personal IP. As her followers grew, she started working with a number of brands to endorse or promote their products.
This kind of cooperation not only allows her to obtain certain benefits, but also provides an opportunity for the construction of her personal IP, making her more eye-catching on the stage of the Internet era.
Chen Langlang's success tells us that in the Internet era, imperfection is the most real beauty, and real beauty is the most moving. She used her shortcomings as a position, attracted 77w's fans in her own unique way, and became a dazzling star in the Internet era. Her story inspires more ordinary people to understand that in the process of pursuing their dreams, they do not have to deliberately hide their shortcomings, but must face them bravely, because this is the bond that connects people's hearts.
The rise of Chen Langlang is not only an individual victory, but also a redefinition of social values. In an age of authenticity and empathy, her success reveals a more honest and enriching path to personal branding. May more people be inspired to dare to be their true selves and find their own brilliance in imperfection.