524.30,000 units, 45% increase!2023 Consumer Trends Report
Have you noticed that the way you spend has changed?
In the 2023 "Consumer Trends", there is a sentence that makes it clear that "reasonable consumption" will be a key focus in 2023!For decades, Chinese have loved imports, even if they are "the most expensive thing in the world", but when we think calmly, is it really worth the money?
After China's consumers return to rational consumption, China's consumption patterns have also changed dramatically, especially in the high-tech field, localization, high-end and ecology has been a new trend, at the same time, domestic brands have also begun to emerge, such as Xiaomi and Huawei, leading China's mobile phone industry to rejuvenate!
Apple, which used to be China's hegemon, is now anti-customer-oriented, and with the boycott of the Chinese, the iPhone has also lost its attractiveness, while Xiaomi and Huawei have also begun to develop rapidly and occupy a certain market.
Xiaomi 14 and Huawei Mate60 series, have achieved good results, especially Xiaomi, but also with its own strength, within ten days, Xiaomi 14 sales reached 1.44 million units, occupying most of the market. According to China's statistics in November, the number of new device activations of Xiaomi reached 52430,000, although Apple is still in the first place and maintains some leads, the distance between the two is constantly narrowing, and Xiaomi's market share has reached 183%, back to the top of the list of domestic brands. In particular, the strong rise of Xiaomi, which has increased by more than 40% in the last 5 weeks compared to the same period last year.
And on the high-end models above 4K+, the iPhone has been abandoned by the Chinese, Xiaomi and Huawei began to call Apple, and now it is already a "three-power competition", Xiaomi and Huawei strong cooperation, has begun to shake Apple's domination, constantly compressing its market share, I am afraid it will not take too long, it will be like Samsung, withdraw from China.
Judging from the content of the report, more than 88% of people have significantly improved the quality of domestic famous brands. Because of the continuous progress in technology over the years, domestic brands far surpass imported products in terms of configuration, experience, and even cost performance. From the user's point of view, Xiaomi is not only more configurable and cheaper, but also more comprehensive, convenient and advanced.
As we all know, as soon as the Xiaomi OS series was launched, it attracted the attention of the whole world, because it can cover the entire family, including people, cars, cars, and families. The Mi Home app is already the largest app in the world, its app has reached hundreds of millions of people, and with this new app, everyone in the Xiaomi world can enjoy a smarter life.
It is worth mentioning that,iOSsystem,45% of people have more than 5 Xiaomi series of smart home appliances,This also proves that ecology is also a new trend of technology consumption,It can be expected,This group of iOS users,It is likely to turn to Xiaomi in the future!
The quality of products made in China continues to improve, the quality of domestic products continues to improve, and Chinese customers have more confidence to choose, we can rest assured that there is no "gringo" in Chinese, and "Made in China" is to "Made in China"!