In recent years,BYDThe rise in overseas markets is in the spotlight. However, this achievement did not happen overnight, but was condensedBYDMore than 20 years of hard work and technology accumulation. Over time,BYDFrom the establishment of overseas subsidiaries to the expansion of international business, and now to the construction of overseas factories, it has gradually gained a foothold in the global market and has gained wide recognition and choice. This article will start withBYDThe development history, brand strategy and technical strength, etc., **whyBYDIn recent years, it has become so hot in the overseas market.
In recent years,BYDIt has sprung up in the overseas market and has attracted much attention for a while. In reality, however,BYDThe reason why it has been so successful in overseas markets is that it has been cultivated and prepared for a long time. fromBYDWith the dream of internationalization in mind, its first overseas subsidiary was established in the Netherlands in 1998. And then,BYDContinuously expanding international business, accumulating valuable wealth and experience.
BYDWith technological innovation as the core driving force, we have always been committed to meeting consumers' yearning for a better life. As one of the companies with the largest number of R&D personnel in the industryBYDIt has a strong technical research and development team and a perfect research institution. At present, the company has more than 40,000 patents and continues to build a cradle of innovation. Such as bladesBatteryThe launch of core technologies such as DM-i super hybrid system and Yunyuan intelligent body control system has greatly enhanced the competitiveness of its products. In order to ensure the stability and sustainability of the partsBYDContinue to advanceVertical integration, the production of more than half of the parts in the first-class assembly. This makesBYDEven under the challenge of "lack of cores and less electricity" in the entire industry, it can calmly deal with it.
Unlike other domestic independent brands,BYDIt has adopted the brand strategy of "holding high and hitting high", keeping up with luxury brands, and has successfully changed the impression of foreign consumers that China's export products are cheap and won the recognition of the rich with its strong technical strength and sense of science and technology. BYDThe price of overseas products is usually 1-1 higher than that in China2 times, however, it is still favored by consumers. in different markets,BYDSignificant sales were achieved, especially in Thailand, New Zealand, Singapore, Israel, Brazil and ColombiaBYDBecome the sales champion.
In addition to the prominence of technology,BYDIt also pays attention to the creation of brand awareness and social responsibility. By putting forward the initiative of "cooling the earth 1", filming "Mountains and Rivers China" physical geography science popularization documentary and other activitiesBYDIt demonstrates the responsibility and concept of the enterprise, and guides consumers to pay attention to environmental protection and sustainable development. In addition,BYDIt also actively conveys Chinese culture and Chinese strength, and plays an active role in promoting China's national treasures and fulfilling its responsibilities for the times. Through closer interaction with young consumers, it has established a more friendly and fashionable image, attracting the attention and participation of more consumer groups.
BYDThe key to its overseas success lies in its strong technical capabilities. As a technology-driven company,BYDWith more than 90,000 technical R&D personnel and 11 research institutes, it continues to build a cradle of innovation. And,BYDInNew energy vehiclesThe technology accumulation in this field is very proud. The company has more than 40,000 patents, 19 patents and 15 authorized patents every dayBatteryMotors, electronic control and vehicle-grade chips, etcEnergyIt has independent innovation capabilities in the core technology of the whole vehicle industry chain.
On the one hand,BYDConstantly explore and introduce advanced technology. For example, bladesBattery technologyR&D breakthrough to make:BatteryDramatically improved performance, longer range, and faster charging. The DM-i Super Hybrid system offers better fuel economy and superior power performance through a high degree of integration of electric power and internal combustion engine. The launch of the intelligent body control system realizes the accurate perception and control of the body posture, and improves the safety and handling of the vehicle.
On the other hand,BYDContinue to advanceVertical integration, improve the entire chain system. InCarsIn the manufacturing process, many key components in the primary assembly, such as:BatteryMotors, electronic control and core assembly parts, etcBYDSelf-manufactured, which makesBYDIt can ensure the stability and continuity of the parts. Compared with other car companies that rely on the ** chain,BYDIt is more independent and controllable in terms of parts, and can calmly face the challenge of "lack of cores and less electricity" in the entire industry.
In summary,BYDBehind the sudden popularity overseas is the result of its long-term efforts and preparations. Through the promotion and innovation of technical strength, the shaping of brand image andSocialResponsibility assuming,BYDIt has achieved good results in overseas markets. Believe in the future, with ChinaCarsThe booming development of the industry,BYDand other Chinese brands will continue to create more surprises and beauty on the global stage.