The market status of China's cotton pillow industry.
China's cotton pillow industry market has developed rapidly in the past few years. According to the needs of the market, the quality and specifications of cotton pillow products are also constantly improving and upgrading. In 2017, the market size of China's cotton pillow industry reached 12127.6 billion yuan, an increase of 769%;In 2018, the market size exceeded 130 billion yuan, a year-on-year increase of 71%, and the market size reached 1417 in 2019600 million yuan, an increase of 682%。
China's cotton pillow industry is based on the four core elements of competition of "quality, brand, reputation and service", and attracts customers by continuously improving the quality of products, promoting the development of the industry by technological innovation, and expanding the market by building a strong commercial brand and perfect sales and service system. Due to the particularity of the cotton pillow industry, the development of the industry must be related to the sleep health of users, and the cotton pillow industry has been carrying out technological innovation in sleep health.
Competitive landscape. The competitive landscape of China's cotton pillow industry, according toMarket Research ** NetworkReleased2023-2029 China cotton pillow industry market competition model and development prospects** reportAnalysis, there are several main characteristics:
First, the competition pattern between brands tends to be stable. The industry is dominated by large enterprises such as Guangzhou wool pillow, Jiangsu Tianxin, Hubei Ansooze, etc., whose brands occupy a large share in the market, and other enterprises are also growing and developing, bringing more vitality to the industry.
Second, the industry has not yet formed a unified industry standard. There is no unified industry standard in the cotton pillow industry in terms of product quality, after-sales service, sleep science, etc., and each company also formulates its own quality standards, and there is a large quality gap.
Third, the market competition is too fierce. The development of the market, new enterprises continue to emerge, and the competition is fierce, and the quality competition is becoming more and more fierce, which is a double-edged sword for the development of the industry.
Fourth, the potential for industry and technological innovation is limited. The development of the cotton pillow industry is still in its infancy, has not yet formed a scale, its industry and technological innovation potential is limited, and the development of the industry has also been restricted to a certain extent.
According to the development trend of China's cotton pillow industry is constantly changing, the industry must strengthen communication with consumers to meet the needs of consumers, but also to strengthen brand building, and constantly improve the quality of products, improve service levels, in order to promote the development of the industry.