Xiaohongshu, as a popular social platform, has attracted the attention of many brand merchants. They use different forms of advertising to enhance the brand's degree and establish contact with users, so as to achieve marketing purposes. Next, we'll take a look at six common forms of advertising on Xiaohongshu.
The first is in-feed advertising, which is an "unconscious" ad that recommends relevant content based on the user's browsing interests. This kind of advertising can target the user's gender, age, region, etc., and convert through private messages and forms. The location is generally in the "Discover Page" of Xiaohongshu, and is identified by the "Sponsorship" logo or the "Advertisement" logo.
The second is search ads, when users search for certain keywords, relevant ads will be displayed, which belong to the ads that users "consciously" see. Conversions are similar to in-feed ads, with a location in the search interface. Dandelion Cooperation is the official and exclusive platform for brands to cooperate with Xiaohongshu's high-quality talents. Brands work with the right KOLs or KOCs to publish content for promotion.
Although the cost is larger, the effect is relatively good. Fries promotion is a way to get more traffic to your notes. By purchasing potato coins to promote notes, you can quickly verify the popularity of your notes, or optimize the quality of your notes, so that potential hits can be detonated faster. This method is often used to test and optimize content notes and accumulate basic popularity of notes.
Keyword ranking refers to paying to improve the ranking of your notes in search results, and then deducting fees by clicks. In this way, brands can improve the quality of their notes and attract more users to click. Fees are usually charged based on the level of keyword competition.
Finally, there is the potato shop, which is the ** on Xiaohongshu, and the products that can be sold on the shelves on **. Brands can use potato shops to showcase and sell their products and attract people to make purchases. Through the above six common forms of advertising, brands can achieve the goal of brand** and user conversion on Xiaohongshu.
For users, they can learn more about brands and products through Xiaohongshu to meet their shopping needs. However, as users, we also need to be vigilant about ads, distinguish between advertising and non-advertising content, and make choices based on actual needs. Of course, if you find a professional service provider to advertise, there is a professional team that can help you get twice the result with half the effort!