Now many people do business, hoping to start by opening a store, although it is said that the business of the physical store has been affected by the Internet, but after careful analysis, now the Internet also needs to buy traffic, such as **, Jingdong, Pinduoduo, etc., after moving in, you need to put in the promotion traffic, otherwise customers can't see it, it is difficult for customers to buy.
The physical store is mainly to rent a bunk, and the rent is to buy the flow of passing passengers, and now it is common to rent shops in shopping malls, and there are more shops next to the road, the rent is mainly the flow of purchases, how to position the store, and there are many factors involved.
For example, the area that the boss is good at, the products that the boss is ready to sell, the consumption capacity of the surrounding customer groups, the target customers positioned by the boss, for example, the boss has catering resources or experience, and can be positioned in the catering, the location is in the shopping center, or the community or around the office building, what is the target customer group, the difference is relatively large, if the office building is around, the target customer group is the surrounding white-collar workers, then the positioning is the fast food of the office building, ** generally 15 to 30 yuan, requiring fast meal speed, mainly doing weekday lunch business. Depending on the situation, the positioning of the store varies greatly.
It mainly depends on the products or services sold by the boss, the location, the target customer group, and the competitors, which need to be investigated on the spot and carefully analyzed. Sort out the positioning of your own small store.
After reading this article, if you feel quite satisfied, hard click "Follow", "Like", your support is the motivation for our update, thank you for reading.