After Wu Yifan was detained, information about him began to be purged from the entire internet. Both his and the studio's Weibo accounts have been deleted. In addition, @马伟伟, @sumang, and @scriptwriter had previously used distorted remarks to support Wu Yifan. Liuliu was implicated. Ma Weiwei and screenwriter Liu Liu both issued long apologies, but neither was forgiven by netizens. At present, both accounts have been banned, and Su Mang has also been banned.
Ma Weiwei and Liuliu once supported Wu Yifan in the Xiao G Nana incident, saying that "celebrity sleeping fans are welfare" and "Wu Yifan is a living bodhisattva", and bluntly said that the woman did not position herself correctly, but was just Wu Yifan's "partner". Don't spoil the welfare of future fans.
I have to say that this disgusting bullshit remark has further aroused the views of underage fans, and the capital side attaches great importance to it. As early as May this year, the third season of a group idol talent show variety show "Youth with You" was ordered to suspend the recording.
In view of the fact that fans want to support their favorite idols, the sponsors have specially launched a campaign to buy milk to "help idols get pregnant". In fact, to put it bluntly, it is voting, because the "Detailed Rules for the Content Review Standards of Online Variety Shows" stipulates that "no settings shall appear in the program". In the section on "Paid voting", replace the word "voting" with the word "food assistance". As soon as the anti-food waste law was passed, fans bought milk in large quantities. After opening the package to vote for their idols, they pour out the milk and flow it with milk. It is not an exaggeration to describe Chenghe.
In fact, a lot of people don't pay attention to this cult fan culture, thinking it's just a whim for kids. But today's fandom is no longer the first to chase stars.
In the early days of the entertainment industry, Teresa Teng, Bruce Lee, Little Tigers, Leslie Cheung, etc. were all popular stars. However, no organization had been formed at the time, let alone supporting leaderboards and fan fundraising. With the rise of the economy, so has the fan base, which has grown into an organized, professional circle of interest. They will elect a team leader called "Iito", who will be responsible for the connection between fans and idols. There is also a clear division of labor for the rest. Some help idols spend money to promote their idols, while others are responsible for controlling comments or reporting things that are unfavorable to idols. Others are responsible for attracting new followers to join.
Last year's incident of He Jiong accepting gifts from fans has actually formed a rule in the fandom, the purpose of which is to let the host "take care" of his idol. Some netizens ** made a list of support gifts sent by a group of fans, including jade jewelry, gemstone rings, perfumes, etc., which are not expensive.
And these expenses are not a concern for the fan base at all. According to the data of the "2020 Analysis Report on the Development Status and Future Prospects of China's Economic Market", nearly 70% of the star-chasing groups were born after 2000, of which 1489% of people will spend more money to chase stars and more than 5,000 yuan per month.
It can be seen why capital is so willing to cut off the "rice circle".
Leek. Today, the Miquan economy has developed into several very obvious plates.
1 Go to the list.
In this era where traffic is king, fans take data very seriously. Listing has almost become a must-have skill for fans. They will also get into the habit of ranking every day and encouraging each other. Many of the current platform lists require RMB investment. If fans want to maintain their position on the list, they will have to buy virtual products. Although the unit price is very low, it is common for first-line artists to earn millions a year because of their strong fans.
On the ** platform, the support of the fan base is equally enthusiastic. In April last year, Xiao Zhan's single "Point of Light" sold more than 100 million on the whole platform within three days of its release, breaking the record he had just broken and becoming Wu Yifan's first person in sales. China's leading industry. At that time, he won the first place on the daily, weekly, annual and comprehensive lists of the release platform, creating a miracle of first place in four rankings at the same time. Wu Yifan's fan base is even more ambitious. They hope that Wu Yifan's ** can reach the top of the list of the most influential North American ** in the world. To this end, the fan group mobilized its organizational functions and provided one-stop services such as list brushing, review and control, and anti-black, pushing Wu Yifan to the top of the beauty list. Wu Yifan himself also posted on Weibo to celebrate. The incident caused an uproar among the American people. Now searching for Chinese on Twitter, the first association that comes up is:
Chinese bots", Chinese naval robots.
2 Support idol endorsement products, including variety show sponsors.
I don't know when it began, but there was a strange phenomenon in the cosmetics industry. Male celebrities are beginning to become the favored targets of beauty brands.
Big brands such as Watsons, Lancôme, and Dior are all made by men.
According to relevant statistics, after more than 18 beauty brands launched male celebrity endorsements in 2018, many businesses saw that these brands made a lot of money and followed suit. Whenever there is a new drama or variety show that is popular, one of them is very popular. Male stars will be quickly signed by beauty brands, and a large number of fan groups will "pay for love".
Taking advantage of the variety show dividend, iQIYI released a very niche APP called Zhanyan, which specializes in beauty. In just one month, 15,000 new users were added. Focusing on the celebrity sales of "Fan Fan Planet", the daily activity increased by 386%.
3 Fundraising and gift-giving.
In January of this year, the Chinese fan group of members of the South Korean girl group BLACKPINK attracted a lot of attention on the Internet for raising funds and giving gifts to idols, because the fan group blindly gave away 100 top luxury items, and even the gifts from the parents of the girl group members were "intimate". These gifts are all from internationally renowned luxury brands, and each piece is worth tens of thousands, and fans feel that it is worth it.
In fact, it's not uncommon for fans to raise money. In today's era, if the star chasers don't give some gifts, how can they express their "love"?A lot of people think that I earn my own money. You can spend whatever you like, but now there is a common problem of "young age" in the rice circle. A large part of them are minors, and it is this group of minors who spend more money, including parents. Uninformed people and minors have a weak sense of fraud prevention, and fan groups often "roll over" when raising funds. A lot of fans have been deceived by the so-called "fans". Previously, a fan received money in the name of Bai Jingting's photo album. The fact that a large number of fans "ran away" after booking is a wake-up call for us.
In the face of supporting idols, the fan group can overcome all difficulties, stay up late to promote idols, and even "sell kidneys" for krypton. Some people have commented that this kind of fan behavior is comparable to a "cult".
In fact, this is also a behind-the-scenes operation of some star brokerage companies. They will bombard them with dense **. The packaging may not conform to the brilliant image of the artist's intrinsic essence and qualities. They deify them, create some ** guidance, and gradually take over the rest of the world. The mentality of a mature fan.
At the same time, they will also cultivate some fans. These fans are usually top supporters of the stars and have some organizational skills. Some fans are also responsible for constantly "stabilizing" fan morale and constantly attracting new fans to grow. Own fan team.
After the outbreak of the Du Meizhu incident, a large number of people immediately issued remarks such as "don't believe rumors, don't spread rumors" and "believe Wu Yifan" in Wu Yifan's super chat. There are also slogans of solidarity in special times.
Even after Wu Yifan was detained, not only did he not let these fans return, but instead formed a prison visit team and a group of prison robbers. There were even terrifying comments on the screen, saying that if Wu Yifan could be rescued, he was willing to dedicate his body to him. Some of them openly said that if Wu Yifan was detained, he would change his nationality, and claimed that he was studying at a certain 985 university, which would make the country lose talents. If this netizen is really a student of 985, then this school is really sad.
Faced with a large number of crazy fans clamoring for immigration and prison looting, the country chose to publish a long article to remind all fans with dementia. On August 1, CCTV released an article entitled "Wu Yifan's Case Should Alert Some Obsessive Fans", which mentioned that under the deformed concept of "no father, no mother, only younger brother", some young people have had a good time. Invest a lot of manpower, financial resources, and energy in chasing stars, and flock to idols, and it is not ......uncommon for milk dumping scandals, fan tearing, and doxing to be committedThis kind of deformed fandom is extremely harmful to young people. Especially minors whose values have not yet been formed.
Nowadays, all major Internet platforms are taking action to rectify the chaos in the fan circle, focusing on inducing minors to chase stars without a bottom line, extreme remarks and other behaviors. Among them, Kuaishou has dealt with 290 illegal ** articles and 110 illegal accounts. Weibo has been banned or permanently shut down. There are a total of 990 accounts.
* This crackdown just shows that the fan circle economy has developed to an extreme and abnormal state. In fact, the strength of China's entertainment industry should be a good thing. If Chinese artists can gain international recognition, will they too?Increase the recognition of Chinese culture in other countries?With such a huge fan economy, can celebrities properly use their traffic to contribute to domestic economic growth, or do some charity for areas that need attention?These are all benign development results that the fan economy can produce. In any case, we cannot allow young people to be manipulated by inferior idols. The fan circle economy really needs to be rectified.