There is such a saying in the automobile industry: "Wolfgang Egger, who was once 'disliked' by Audi, actually pushed BYD to the pinnacle of design." Egger's career is full of legends, and although the specific reasons for his departure from the Audi Group are not well documented, it is widely believed to be related to the design controversy of the Q7. This model, which was supposed to show the aura of a million-level luxury car, seemed to fail to meet market expectations under the leadership of Iger, and was ridiculed by some people as an enlarged version of the Q5, which may have become the fuse for him to leave Audi.
From SEAT to Alfa Romeo to Audi, Iger's stellar resume has shaped a series of classics such as the Audi A6 and the Curacao Concept, and in particular his contribution to the three-dimensional design of the Audi family's iconic hexagonal grille. In 2016, Iger joined BYD as a design director, and since then, BYD's model design has begun to glow with new vitality.
Some of BYD's models are heavily influenced by Iger, such as the E9, which was built for the ride-hailing market, with a striking resemblance to the Audi A6, while the flagship Han EV and the taillight design with Chinese characteristics highlight BYD's new family-oriented design language. The Ocean Net series models also continue the design concept of Egger, which plays a vital role in the promotion and subsequent development of BYD's brand image.
However, aesthetics is subjective after all, and although BYD's new design style has been loved and sought after by many consumers, some people have reservations. However, in any case, BYD can be regarded as one of the earliest domestic independent brands to establish and successfully use the family design language.
Looking back at the development process of China's leading enterprises, BYD has achieved a leap in its product image by absorbing top international design talents. So, do you also agree that Egger's design innovation has brought earth-shaking changes to BYD?When we buy a car, in addition to paying attention to the sales rankings, we should also go deep into the design story behind each model, after all, design is not only about visual enjoyment, but also about the embodiment of brand culture and technical strength. Let's witness the rise of China's auto brands and look forward to more excellent designs leading the way and driving the development of the industry. Ladies and gentlemen, what do you think of BYD's design changes?Come and share your views!