1. The importance of natural rankings
Whether a link is successfully promoted or makes money depends on whether the organic ranking of the link is hit!
Whether it's the organic ranking of search traffic, the organic ranking of associated traffic, or the BSR ranking, the entrance to these organic rankings is the position we should keep an eye on.
Second, the position of the natural ranking
There are many factors that affect Amazon's organic ranking: such as click-through rate, sales, products**, number of reviews, product ratings, bestseller logos, products**, and so on.
But if you want to say that there is a decisive factor in organic rankings, then it must be the sales of each keyword, not the overall sales of this listing, but the sales of each keyword.
Organic rankings are mainly based on keywords!
When we enter a keyword, there are two organic ranking patterns, which are 16 organic ranking positions and 48 organic ranking positions
For 16 organic ranking sub-category products: Keywords try to hit the first 3 pages;
For 48 organic ranking sub-category products: Keywords must be hit in the first 2 pages;
3. Proportion of organic traffic
What percentage of organic traffic is a stable link?
The minimum percentage of organic traffic is more than 50%.
If your links need to be maintained by ad traffic, then you should quickly find a way to reverse the proportion of traffic;(You can increase the total number of orders by participating in flash deals, thereby increasing the proportion of organic ranking and organic traffic).
What is the proportion of organic traffic for new products?
In the first month of the new product on the shelves, it is better for the organic traffic to account for more than 50%, if your new product link is 30%, you should consider continuing to push!
That's in **Check the percentage of organic traffic?
The seller logs in to the backend, finds the data report at the top of the menu at the top of the backend, and clicks Business Report
There is a Business Reports option in the menu bar of the Business Reporting Workshop, and the seller clicks to select the Sales & Visits option for the child product detail pageSellers can see the number of buyer visits over a period of time, link visits = organic visits + ad visits.
Link visits, which are the number of session ad visits reported by the business in the backend, is also known as ad clicks.
Link Visits - Ad Visits) Link Visits * 100% is the percentage of organic traffic.
The first method: do not advertise new products, and improve the organic ranking of keywords through off-site volume.
These points must be met:
1.The overall CR conversion rate of new products is increasing (preferably above 10%)
2.The new product adopts the off-site intermittent flow or continuous flow mode (more than two weeks).
3.The BSR ranking of new products should be controlled in the top 200 (the top 50 in the new product ranking).
4.The organic ranking of new product keywords has appeared in the first 3 pages to be the best advantage.
The second method: simply use on-site advertising (this is the method used by most sellers).
If the new product adopts this advertising to improve the organic ranking model, it is important to remember the following points:
1.To have the best advantage (combined with coupon).
2.Make seed links (Vine program or TOP reviews).
3.Effective Targeted Advertising Clicks Christmas has a Chinese flavor