Recently, Kuaishou announced the launch of the "New Knowledge Like Teachers: College Season" educational public welfare activity, inviting university professors and scholars to enter the live broadcast room to give wonderful lectures on topics such as "love, life, future, and human nature" that contemporary young people are concerned about and confused. Teachers from prestigious schools gather in Kuaishou to open the door to knowledge with insight, which will turn every live broadcast into a "book of answers for young people", helping young people find the value of life and light up a bright future.
University professors organized a group to give lectures and output high-quality live courses
When short** and live broadcast have become a national-level way of expression, young people in the confused period are more and more eager to learn. Therefore, "New Knowledge Like Teachers: College Season" builds a bridge between users and the palace of knowledge, goes deep into Peking University, Chongqing University and other universities, searches for high-quality famous teachers and good course resources in various fields, and takes everyone to learn Xi understand the world with different disciplinary frameworks. From now on, search for "New Knowledge as a Teacher" on Kuaishou to select your favorite course and make an appointment for live broadcast.
In terms of specific courses, Song Guojie, a tenured associate professor at Peking University, will give an in-depth analysis of how AI reconstructs the era and explores the mysteries of cutting-edge disciplines with young people with the title of "Towards General Artificial Intelligence: How Should Young People Respond to Opportunities and Challenges".Wan Manlu, associate professor of Chongqing University and speaker of "Hundred Lectures", focused on "What is true love?".Interpretation of the affectionate ceiling of the Wei and Jin dynasties Wang Xianzhi", using the ancient family letter as a clue to bring a "love lesson" to help everyone establish a correct view of love.
Ma Hao, a professor at China University of Political Science and Law and a criminal psychologist, will share the theme of "Mastering the Skills of Criminal Psychological Trace Analysis, You Are Sherlock Holmes", revealing the mysteries of criminal psychology in simple terms, and teaching the audience in the live broadcast room to master the "potential risk identification technique".Lu Jing, a researcher at the Institute of Vertebrate Paleontology and Paleoanthropology of the Chinese Academy of Sciences, will bring "We Come from **: Unveiling the Ultimate Answer to the Evolution of Human Beings from Fish", tracing the origin of life on earth and finding the meaning of individual existence.
Dai Dunbang, a famous Chinese painter and professor of Shanghai Jiao Tong University, will also join hands with Li Zhongmou, executive director of the Shanghai Jiao Tong University Museum, to bring "When Tang Poetry Meets Chinese Painting: Master Dai Dunbang's National Style Art Enlightenment Class for Young People", accompanying the audience in the live broadcast room to enjoy the poems in the poems, taste the poems in the paintings, and understand the profound accumulation and rich connotation of the excellent traditional Chinese culture.
In addition, "New Knowledge Like Teachers: College Season" will invite more famous teachers to "operate" through short **, so that knowledge can go from the ivory tower to the public. Courses that cannot be selected in universities can be watched for free on Kuaishou, which will help more users see the world, all beings, themselves, and people's hearts. In addition, the event also launched new knowledge learning Xi groups, national colleges and universities to send blessings and other gameplay, with the strategy of "learning Xi check-in, fun interaction, and rich rewards", to create a positive Xi atmosphere and help users better grow and jump.
Break down the invisible walls of universities and sow the flame of high-quality education
As an original knowledge IP and education inclusive project continuously built by Kuaishou, "New Knowledge as a Teacher" is committed to breaking down the walls and knowledge barriers of universities, transmitting higher education resources to more social groups, and spreading the fire of high-quality education. To this end, "New Knowledge Like Teachers" is linked with colleges and universities to continue to provide structured, systematic and authoritative knowledge content, and realize the popularization and value of professional content through the "short-term" dual engine drive.
In 2022, "New Knowledge Like a Teacher" will carry out in-depth cooperation with Tsinghua University, and successively open two series of activities: "Tsinghua University MOOC Kuaishou Summer School" and "Tsinghua University MOOC Kuaishou Golden Autumn Class". During the period, 14 famous teachers from Tsinghua University launched a total of 19 high-quality live classes, attracting a total of 47.52 million users to "Tsinghua on the Cloud" in the Kuaishou live broadcast roomThe content, which is both knowledgeable, professional and interesting, has also planted the seeds of lifelong learning Xi in the hearts of "Yun students".
In February 2023, 3 professors from the Department of History of Peking University participated in the "New Knowledge as a Teacher: Winter Vacation Class", and joined hands with 3 famous experts in the field of science and technology to hold 9 high-quality live classes. The event takes history and the future as the starting point, leading users to feel the pulse of civilization of cultural inheritance, technological innovation and social progress, in order to ignite the fire of knowledge in everyone's heart. Among them, the live history course of Peking University alone attracted 17.39 million users**, making it possible for scholars to communicate directly with the public.
In September 2023, Kuaishou will launch 100 high-quality courses from famous schools in the beginning of the school season, inviting users to go on a grand knowledge journey and touch the shining stars in human wisdom. During the event, Mr. Ye Jiaying, a professor at Nankai University, gave a very popular poetry class, and 5 high-quality live classes received 33 million viewers. With the eloquence of famous teachers, the light of millennium elegance and wisdom penetrated the campus and influenced the society, igniting more people's enthusiasm for learning and Xi in Kuaishou, a "cloud university".
We will continue to deepen the content ecosystem and vigorously promote knowledge inclusion
Coming to the fourth season, "New Knowledge Like Teachers: College Season" continues the convenient, open and diversified education services of the previous three seasons, and continues to send users a gift package of knowledge masters. In order to allow everyone to have more opportunities to improve themselves, Kuaishou continues to introduce high-quality educational resources around the "Famous Teachers and Famous Schools" on the one hand, providing more diversified content supply and a better learning Xi experienceOn the other hand, it focuses on the circle of young users, faces the problems that many university courses ignore and young people have to face, and completes every piece of the knowledge puzzle they are interested in.
The pursuit of knowledge is the driving force for social progress, both ancient and modern, Chinese and foreign. The rise of short ** and live broadcast not only provides an important way for users to obtain knowledge, but also brings new opportunities for knowledge inclusion - as an inclusive and fair digital community, Kuaishou narrows the distance between knowledge disseminators and the general public, transforms individual learning Xi into public participation, and allows knowledge to reach a wider range of peopleOn the one hand, we should lower the threshold of knowledge production, so that ordinary people with skills can become knowledge producers, and constantly enrich the connotation and level of knowledge.
According to the data, the number of Kuaishou pan-knowledge creators has reached 1.26 million, among these pan-knowledge creators, there are not only well-known academicians, experts and scholars, university professors who provide systematic professional content, but also experts and folk masters who provide differentiated and practical content, and they jointly build a prosperous pan-knowledge content ecology of Kuaishou and promote the implementation of the vision of knowledge inclusiveness.
It can be said that allowing hundreds of millions of users to become "cloud classmates" of famous schools in "New Knowledge is Like a Teacher" is just a microcosm of Kuaishou's knowledge inclusion to the end based on the ecological characteristics of the platform's content. In the future, Kuaishou will establish cooperation with more colleges and universities, educational institutions, scientific research institutions and professionals, so that more high-quality content will continue to enter the public eye, so that the knowledge dividend in the digital era can be shared by more ordinary people.