The fees that need to be paid to open a store on Xiaohongshu mainly include store qualification certification fees, store service fees, security deposits, and platform marketing and promotion fees.
Store qualification certification fee.
The opening qualification fee for ordinary stores is 999 yuan per year, while the opening qualification certification fee for brand stores is 1999 yuan per year.
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Store service fee.
The monthly service fee for regular stores is 99 yuan, while the monthly service fee for brand stores is 199 yuan.
Deposit. Depending on the industry and category, the margin standard that needs to be paid is also different. The margin for general industries is 1,000 yuan, while for special industries such as beauty and beauty, health care products and medicine, second-hand luxury goods, etc., the margin will be higher.
Platform marketing and promotion expenses.
If you need to use Xiaohongshu's marketing and promotion tools, such as advertising, you also need to pay an additional fee. This fee varies depending on the delivery method and performance.
Before starting to open a store, it is recommended to understand the relevant policies and regulations of Xiaohongshu, as well as the margin standards of different industries, and other information before considering whether to open a store. At the same time, you also need to have certain experience and skills in e-commerce operations, as well as provide high-quality products and services, in order to succeed and make money on Xiaohongshu.
How does Xiaohongshu open a store to make money, and how is it now.