It may be that the battle for the box office champion of the 2023 Chinese New Year stalls has been revealed.
In recent years, the importance of the Lunar New Year stalls has become less and less obvious, and it can no longer even be regarded as a ** schedule. Although some of the backlog blockbusters have also squeezed into the Lunar New Year stalls due to the impact of masks, it has proved that these unpopular periods cannot support the performance of blockbusters.
Even a blockbuster of the scale of "The Three Majors" is difficult to break through the 500 million box office.
Although it broke 2800 million, won the championship for five consecutive days, but still couldn't catch up with Huang Bo's results, Huang Bo kept the championship!
As of 22 o'clock on December 19, the single-day box office champions and runners-up in the mainland were "Three Teams" and "Angry Tide" respectively.
The single-day box office of "The Three Majors" exceeded 19.36 million, accounting for 248%, which is ahead of the new films in the same period in all box office data. It won the box office championship for five consecutive days on five days after its release, and the cumulative box office also exceeded 2800 million.
This result looks good, but for Chen Sicheng, it is a complete failure.
As a top commercial blockbuster, Chen Sicheng and Zhang Yi's salaries are not low. According to reports, the production cost of this blockbuster exceeded 200 million, and with the cost of publicity and distribution, the return line of "The Three Teams" should be around 600 million. But judging from the current results, there is little chance that the movie will eventually exceed 500 million.
One of the reasons is that the market is cold, which leads to the lack of explosiveness of "The Three Teams".
Aquaman 2" is about to be released, and it is the highest-cost blockbuster for this year's Chinese New Year, costing a total of 21.5 billion US dollars (about 1.5 billion yuan) production. Coupled with the influence of the previous work, "Aquaman 2" is still the strongest opponent of "The Three Teams". It is expected that on December 20, it will account for more than 398% of the pre-sale ticket schedule will be occupied by "Aquaman 2", while the schedule of "The Three Teams" will drop to 176%。
Under the pressure of competitors, the box office of "The Big Three" is under great pressure. Before its release, "The Three Teams" was highly anticipated and had high hopes, and was regarded as the most potential film that is expected to break 1 billion box office in December, and is expected to become the savior of the Lunar New Year. However, this film can't catch up with "Wading Through the Sea of Anger" starring Huang Bo at all.
"Wading in the Sea of Wrath" reached 26 million in a single day on the 5th day of its release at the same time. Although the cumulative box office is only 26.3 billion, but keep in mind that this film has not been screened on a large scale. In contrast, "The Three Teams" was screened 7 days before its release, and even the box office exceeded 100 million. In fact, the cumulative box office of "The Three Majors" in the first 5 days of its official release was only 1800 million.
It can be seen that the box office growth rate of "The Three Teams" is far from catching up with "Wading through the Angry Sea". Up to now, the cumulative box office of "Wading the Sea of Wrath" has reached 54.6 billion. It is almost impossible for "The Three Teams" to complete the overtake, and Huang Bo's title as the box office champion of the Chinese New Year stalls is temporarily confirmed.
In addition, another reason why the box office of "The Three Majors" is not as good as expected is "Raging Tide".
"Angry Tide" is actually not cost-effective, and the smartest thing is to choose Zhang Jiahui, Ruan Jingtian, Wang Dalu, Qin Pei and other cost-effective Hong Kong and Taiwan actors, which is a well-made movie on the Internet University.
Unexpectedly, the simple and direct plot of "Raging Tide" did not disappoint the audience, maybe the audience just likes to watch this kind of simple, rough and refreshing action movie.
The single-day box office of "Raging Tide" exceeded 11.55 million, accounting for 182%, but the box office share is as high as 218%, the attendance rate is higher than that of "The Three Majors". In 4 days of release, the cumulative box office has exceeded 1100 million. According to online reports, the production cost of this movie is only about 30 million. According to the current trend, the final box office of this movie will definitely break through 2500 million, which is the dark horse of this year's Chinese New Year.
Unlike this, the popularity of "Goldfinger" is not very good, and "Twinkle Twinkle Twinkle Star" is Huang Bo's strongest competitor in the Chinese New Year file.
Although the Lunar New Year stalls have become dull in recent years, Chinese New Year's Eve is becoming more and more lively.
Especially this year, "Twinkle Twinkle Twinkle Star" is simply a surprise. This year's cross-Chinese New Year's Eve new film lineup is very strong, Andy Lau brought "Stealth" and "Goldfinger", Dapeng brought the comedy "The Annual Meeting Can't Stop", and the king of Chinese New Year films Feng Xiaogang returned "If You Are Honest Do Not Disturb 3".
I thought it would be a scuffle, but I didn't expect "Twinkle Twinkle Twinkle Star" to end the game early.
As of December 19, the advance box office of "Twinkle Twinkle Twinkle Star" has exceeded 26.5 billion, breaking the pre-sale box office record set by "The Wandering Earth 2" this year. Although the box office champion of Chinese New Year's Eve has been booked, audiences still have some questions about the film's subsequent performance, because in 2018, "The Last Night on Earth" carried out a crazy marketing campaign on Chinese New Year's Eve.
The box office of the film reached 26.2 billion, but the final box office was only 28.2 billion, creating a record for the next day's decline in movie history!
Twinkle Twinkle Twinkle Star is a quintessential fan-seeking movie, and the box office explosion may have lasted only one day. If the quality of the film is good, it may challenge "Wading through the Sea of Anger" starring Huang Bo and become the champion of the Chinese New Year file, and it is also the only new film that is expected to exceed the box office of 1 billion at present.
In comparison, other favorites such as "Goldfinger" and "If You Are the Truth, Do Not Disturb 3" are not as popular as people expected after the pre-sale opens, and they are likely to become box office failures.