Jimu News reporter Rong Yu.
The first "dark horse" of this year's New Year's Eve has been born. As of December 10, the pre-sale box office of the romance-themed movie "Twinkle Twinkle Twinkle Star" has exceeded 200 million yuan, and at this time there are still 20 days before the official release of the film, and what makes industry insiders even more admirable is that "Twinkle Twinkle Twinkle Star" has created the concept of "snow field" and installed snow machines in the theaters of 1,314 theaters across the country, performing a wave of "marketing miracles" for the film industry.
In 2022, the TV series "Twinkle Twinkle Twinkle Star", which integrates crossing elements and campus love, will be broadcast, breaking the account sharing record of the ** platform and becoming "popular" on the whole network, and the unperfect ending of the actor Zhang Wansen and the heroine Lin Beixing in the play also made fans of the drama uneasy and unforgettable.
In order to make up for the regrets of the fans, the original cast of the show will return collectively in 2023 and launch the movie version of "Twinkle Twinkle Twinkle Star". The film is directed by Chen Xiaoming and Zhang Pan, starring Qu Chuxiao and Zhang Jianing, and the first promotional slogan of the film is: "Those regretful moments, we fill them with reunions." This sentence is undoubtedly an invitation to those audiences who are uneasy: hurry up and come to the cinema to "eat sugar".
After the official announcement of the movie version of "Twinkle Twinkle Twinkle Star", it has gained high attention in major film communities, and the appearance of a "dark horse" has begun to appear, and what makes the film marketing industry shine is that in order to echo the classic line "Zhang Wansen, it's snowing" in the original play, the movie version of "Twinkle Twinkle Twinkle Star" has ingeniously launched the "Snow Field".
According to the "spoilers" of several cooperative theaters on social platforms recently, the so-called "snow field" is to install snow machines in the theater, and when the movie plot is carried out to the snow, snowflakes will also fall in the theater, so that the audience has an immersive feeling. It is reported that most of the screening time of these "snow fields" is 13:14 on December 30, which alludes to the meaning of "one lifetime".
The filmmaker has worked so hard to fill the sense of ceremony, just for the all-round "** young audience to buy tickets, and their efforts have been fruitful, and the pre-sale box office of "Twinkle Twinkle Twinkle Star" has been rising all the way, and it has become the leader of this year's New Year's Eve.
Public information of the film party).
*: Jimu News).
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