Not long ago, the relevant person in charge of the China Association revealed to the first that China's automobile production and sales are expected to break through a record high this year. Behind this good news, China's new energy vehicle industry is undoubtedly the most powerful "locomotive" this year. There are data to follow, the monthly production and sales of new energy vehicles have exceeded the million mark for the first time, and the monthly penetration rate of new energy passenger vehicles has historically exceeded 40%, both of which rank first in the world, allowing the world to see the power of the rise of China's new energy vehicles.
With the help of rising market demand and policies to promote consumption, the automobile market continues to grow in production and sales, and various data such as penetration rate and exports are constantly breaking new records. But looking back on the year, the situation for companies in the industry is different. We can see the expansion of new energy vehicle companies such as BYD, Li and Wenjie;We have also seen new power car manufacturers such as Reading, Aiways, and Weimar fall into the quagmire and fall one after another, and the competition between industries is far more fierce than we imagined.
Coincidentally, before the "window period" of new energy vehicle dividends is about to close, Huawei, Xiaomi and other leading consumer electronics companies have also crossed over to join the track of new energy vehicles. Some netizens predicted: The future new energy vehicle market, just like the smartphone market ten years ago, the rules will be reshaped, and the situation of "bad money driving out good money" will no longer be there, and copycat products will eventually be defeated by the "regular army".
From the release of the M9 to the imminent advent of Xiaomi SU7 technology, high-end pure electric new energy vehicles seem to be replacing traditional luxury brands such as BBA and becoming the hottest hot spot in the entire automobile market. From AR-HUD to projection headlights, from digital cockpit to luxury configuration, the market is about to accelerate into the "elimination stage" under the background of accelerated development of the industry.
Before that, we consumers should be prepared for the new policy of new energy purchase tax reduction and exemption is coming. It is understood that the new regulations no longer "open the net" to new energy products with low safety and poor battery life, but emphasize that "relevant models must meet the conditions of pure electric range of more than 200km and power battery energy density higher than 125wh kg" in order to enjoy the policy dividend of purchase tax reduction.
It is not difficult to see that the change in the conditions for the collection of new energy purchase tax is a rectification for the entire new energy vehicle industry, which is bound to stimulate the new energy vehicle industry to move towards a white-hot competition stage. For some new energy car companies that have insufficient accumulation of technical resources and are not active in scientific and technological innovation, the new policy may accelerate their "elimination process", and for the head car companies with rich experience in car manufacturing and strong technical resources, it is time to start a real "track competition".
However, in the MPV market segment, not all large manufacturers can be like a fish in water. For many MPV user groups, "creating wealth and increasing income" is their first intention to choose MPV models, rather than to taste life. Therefore, the economic practicability, quality and reliability of an MPV are regarded by them as a treasure, and the gorgeous and dazzling intelligent technology is regarded by them as a "burden". Considering that the new energy MPVs made by new power brands are mainly sold as "sofa color TV refrigerators", what other reliable MPVs can we buy on the market?
If you don't have a mind in front of the screen for the time being, here you might as well refer to the personal experience of my friends who have experienced the selection process. In 2013, in order to expand production and operation, my friend decided to buy an MPV for logistics to control its expenses on logistics and distribution. Why did you choose this car?Mainly because Dongfeng Fengxing Lingzhi M5 is the first independent MPV in China, in that era, the best people, solid reputation, reliable quality are the main considerations of people when buying a car.
Now, ten years have passed in a flash, and my friend's Dongfeng Fengxing Lingzhi M5 has traveled more than 500,000 kilometers, and the tires and lights have been changed five or six times, but the body paint is still shining under the tempering of the years, making it hard to believe that this is an MPV that has been tested for a long time. Because of Dongfeng Fengxing Lingzhi M5 has been accompanied by rain or shine for ten years, the net worth of friends has increased from 30,000 to 40,000 to millions. In the words of a friend, "I used to think that creating wealth and increasing income was just a loud slogan, but now because of the silent companionship of Lingzhi M5, I found that this commitment to quality is touching." ”
With the progress of time, now Dongfeng Fengxing Lingzhi M5 is still of consistent quality, on the basis of reliable quality, low car cost is also the most eye-catching selling point of this car. Its length, width and height are 5135x1720x1970mm, the large square body ensures the maximum utilization of space in the car, and the 9 seat combinations provide rich space flexibility, which is very practical for logistics use and passenger commuting. At the same time, this car also continues the very classic wing-type family grille design, retains the appearance of the lightning front face, and with the stylish wheel design, the vehicle is still recognizable. In terms of power, the new car offers 15t and 16L dual power for users to choose, both sets of power have fuel-saving and reliable product performance characteristics, fuel consumption per 100 kilometers is as low as about 7-8 liters, NVH quietness is excellent, combined with the car 5From the point of view of the ** sold at 990,000, the price-to-quality ratio far exceeds that of new power products of the same level.
If there is a higher level of energy-saving pursuit of fuel consumption, then the Lingzhi PLUS that provides natural gas power is a better choice. Ryochi PLUS (natural gas model) is equipped with 20L Atkinson cycle engine, economical and fuel-efficient, the average fuel consumption per 100 kilometers is as low as 22 liters, smooth power delivery, plus more than 40 NVH silent optimizations, to ensure that every trip is very quiet and comfortable. For the use of passenger needs, Lingzhi PLUS adopts a 1920mm wide body design, with a 3198mm ultra-long wheelbase blessing, the middle row adopts an independent leather seat design, the front and rear head, leg room is very generous, the wide space layout provides passengers with a comfortable riding experience, and the maximum opening of the double side sliding door is 820mm, which makes it more convenient for rear passengers to get on and off the car.
At the moment when the new regulations on new energy purchase tax are coming, the Dongfeng Fengxing Lingzhi family also has a pure electric MPV that meets the new regulations for purchase tax reduction and exemption. It is Lingzhi new energy, the main feature of the appearance is still the dynamic lightning front grille, the headlights adopt a split design, and after replacing the closed grille design, the visual effect is more exquisite and atmospheric. At the same time, the interior space of the car maintains the family's consistent "large capacity" characteristics, with a wheelbase of 3,000 mm, a length of 5,135 mm, and seats that can also be flexibly combined. More importantly, the 2024 Lingzhi M5EV passenger version has a full battery life of 460km, which effectively solves the problem of high cost of intercity logistics and distribution, and at the same time, the model supports 35 minutes of lightning fast charging, ensuring the speed and efficiency of pure electric travel, and the power consumption per kilometer is as low as 01 yuan, can save a very considerable amount of car costs for users.
The new track can also move forward
Whether in the past or today, the "race rules" of the automobile consumer market have not changed. In front of the mass consumer group, economical and practical car experience, reliable product quality, and perfect service system are the elements they care most about when buying a car. Even if the new energy vehicle market becomes diversified and intelligent in the future, the manufacturing and brand labels of large factories will not change, which is the "way to create wealth and increase income" of Dongfeng Fengxing Lingzhi, allowing users to enjoy a high comfort and low-cost car experience at the same time, it can also provide the most powerful quality assurance on the road to prosperity, and a strong backing allows entrepreneurs to worry about all the way.