Silk, the Chinese civilization that amazes the world - the warp and weft converge, intertwined with ingenuity
Mulberry and silkworm breeding, spring silkworm silk, China is the world's earliest country to domesticate wild silkworms and reel silk and weave silk, "Fuxi silkworm", "ancestor silkworm" myths and stories have revealed the long history of silkworm weaving in China, as early as more than 5,000 years ago in the late Neolithic Age, our ancestors have learned to weave yarn and garments with shuttle weaving.
During the Western Han Dynasty, Zhang Qian was ordered by Emperor Wu of the Han Dynasty to send an envoy to the Western Regions and opened up the famous "Silk Road", and China's silk ** and export reached unprecedented prosperity. The wealthy class of Western countries regard silk as a supreme treasure and call it "the splendid morning glow of the East". Silk is also known as "the treasure of China" and "the treasure of the Orient", which has written a brilliant page for Chinese civilization and contributed a brilliant chapter to world culture.
China National Silk Museum Ancient silk reeling machine.
In September 2009, it was included in the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO.
Giovanni, the leader of Chinese silk fashion - inheriting the past and the present, deeply creating artistic aesthetics
China is a well-dressed country and a country of etiquette.
The Chinese call themselves the Chinese nation, that is, they are inextricably linked to clothes. "Spring and Autumn Zuo Chuan Justice" contains: "China has great etiquette, so it is called Xia;There is the beauty of chapter uniforms, which is called Hua. "Every piece of Chinese costume tells the culture and etiquette of the ancient country.
Giovanni founder Fu Jie.
Mr. Fu Jie, the founder of Giovanni brand, has been deeply involved in the field of silk for more than 30 years and is the first person to make silk into high-end ready-to-wear in ChinaIn 1995, it cooperated with DuPont in the United States to add Lycra fiber to silk fabrics, which greatly enhanced the strength and color fastness of silk fabrics, and solved the problems of silk easy to split and fade.
After decades of development, silk has become the DNA of Giovanni's brand.
Giovanni uses more than 500,000 meters of silk every year, and the annual output of finished silk products is nearly 200,000 piecesThe raw materials are selected from the single cocoon silk of more than 1200 meters of 6A-grade white silk, which is comparable to the international first-line luxury brandsThe printing process is used in Hermes, Chanel and other brands in China's designated factories;Together with the experts of the Ministry of Textile Industry and the Silk Science Research Institute, we have developed a variety of top silk white grey fabrics, diversified tissue structures and silk maintenance solutions, all of which are the first in China.
Giovanni's heavy sambo satin.
Silk can be divided into 14 categories: spinning, crepe, satin, silk, yarn, Luo, velvet, brocade, silk, kudzu, silk, silk, silk, and tweed, among which "Luo" is the most expensive, it is a symbol of luxury and power since ancient times, and the princes and nobles of the past dynasties have rewarded and enjoyed the tribute. Giovanni took the lead in using this world-class intangible cultural heritage - the Western Han Dynasty court fabrics for the production of high-end fashion, Luo's texture is light and thin, the silk strands are slender, and the unique warp weaving process is more than 30 ways, combined with Giovanni's patented positioning printing process, on the thin hollow yarn bottom of the cicada wings, the illusion of exquisite ancient paintings.
World-class intangible cultural heritage fabric Hualuo.
In addition, Giovanni also took the lead in using the national intangible cultural heritage fragrant cloud yarn and red cloud yarn for high-end fashion production, and the self-developed high-end mulberry silk series has been among the top three in the country in terms of market share for five consecutive years, and is known as the "leader of China's silk fashion".
Forging with ingenuity, creating a century-old legend with the highest quality - inheriting the quintessence of the country and pursuing a model of elegance
In addition to the strict selection of fabrics, Giovanni also strives for perfection in details, with more than 95% of accessories and accessories such as needles, threads, zippers and other accessories imported from Japan, South Korea and EuropeAdhere to the selection of international environmental protection preparations and imported dyes, while ensuring the color and comfort of clothing, for the sustainable development of environmental protection and fashion.
Giovanni currently has 33 national patents, upholding the spirit of ingenuity, combining luxury silk with modern fashion, creating timeless masterpieces with exquisite craftsmanship, and is committed to becoming a messenger of spreading oriental civilization.
Tempered over time and continuing to be a model of luxury, Giovanni's silk aesthetic blends the past with the present, forging precious natural fabrics into a luxurious texture, allowing every woman to bloom with elegance. Welcome to visit Giovanni's stores across the country, and look forward to exploring the cultural aesthetics of silk with you.