Samsung's world's No. 1 "not guaranteed"?Domestic TV is on the rise, netizens
According to market research agency Trendforce, in the TV industry in the second quarter of this year, Samsung Electronics (down 4.: year-on-year.)8%, down 13% month-on-month) and LG Electronics (down 67%, down 123%), China's TCL TVs achieved growth (up 21. year-on-year.)6%, an increase of 179%）。
Omdia's 2022 global TV shipment market share declaration data from the same research agency shows that TCL TV is ranked with 11With a share of 7%, it has jumped to the top in the world.
Second, the first position in the country;Facing 2023, the market share of TCL TVs has risen to 124%, further narrowing the gap with Samsung, and it will be able to catch up in time. South Korea's TV industry is already worried about the data: Chinese companies may exceed 30% for the first time this year (South Korea's current global TV shipments are 32.).2%), which also means that it is a matter of time for our national brands to fully catch up with Japanese and Korean brands.
China's color TV products can gradually catch up with and surpass Japanese and South Korean products,And even achieve comprehensive surpassing,It is inseparable from the core technology mastered by itself。 At present, the main display technology in the TV industry is MiniLED, which will drive the secondary transfer of 4K TV. The advantages of LED and OLED not only have ultra-high contrast, ultra-high brightness, ultra-high color reproduction, can make the image transparent, colorful, rich in layering, and have a very long service life and high cost performance.
In the range of MiniLED technology, the domestic brand TCL TV is"A global frontrunner"It is the first brand to lay out and mass-produce miniLED TVs, and it is far ahead in the industry in terms of sales volume and technical strength. According to Zhongyikang data, in the 2022 national miniLED TV retail sales ranking, TCL TV is ranked with 5318% share occupied"Half of the country"；It is equivalent to every 2 miniLED TVs sold, one is TCL, which shows its strong product power.
The reason why TCL TV can achieve enviable sales performance is due to its continuous exploration of technological innovation. Its independent research and development of two original black technology cores: one is"Six-crystal square core", that is, a six-module square chip is added to the traditional rectangular light-emitting chip, so that it can provide super light control and light capture effect while emitting light uniformly, that is, controlling light and darkness and maintaining details. The other is"Light-controlled beacons"This is an optical imaging microlens technology that can precisely control the direction of light, and the image is clear and sharp, effectively solving the halo problem that has plagued the TV industry for a long time.
Based on strong technical strength and deep accumulation, even if Japanese and Korean brands will vigorously introduce the MiniLED field, TCL TV can still maintain a leading position in this field and lead the national TV to be listed in the Japanese and Korean markets.
Generally speaking, if a brand wants to go long-term, forward-looking vision + attention to scientific and technological research and development are indispensable, so that the development of Chinese brands can continue to reach a new level. But TCL has already done it, and at present, TCL's TV sales are the second in the world, and I believe that the world's first is just around the corner.