Recently, the micro-short drama has exploded, not only in China, but also abroad.
In fact, the explosion of micro-short dramas is an inevitable trend, but this trend also has a hint of sadness in it, with the influx of hot money and capital from all sides in the past few days, the last door for ordinary people has also been closed.
First of all, explain why the explosion of micro-short dramas is an inevitable trend.
I used to write online articles, and I wrote this kind of brainless cool article, so I have the most right to speak.
In 2013, the popular thing at that time was the first-person post bar text, and the main focus was the counterattack of Dick Silk, which was very yellow and violent, that is, a student was bullied.
Then he slowly grew into a school leader, surrounded by a group of warblers and warblers, starting from junior high school, writing to high school, college, and then becoming a gang boss in society, and then ruling the entire city's underground world.
Later, with the development of the national net cleaning action, this kind of article gradually lost the market, and the review of ** gradually became stricter.
So some authors thought, why can't we change the background of the protagonist's growth?The plot of the mixed society of minors is easy to mislead young people, so let's change it to adults, college students, takeaway brothers, etc.
The focus is still on the little people, because it is so close to life, everyone has a sense of substitution, and it will be more refreshing to slap the face in the back.
But this is different from being in school, before I relied on fighting, relying on strategy to get mixed up on the Internet step by step, but now, I can't do this in society, otherwise I will clean you up.
So you have to let the protagonist get rich overnight, a windfall from the sky, or arrange an extremely awesome background for him, but for some reason he hides his identity, runs to a third-tier family as a son-in-law, and is ostracized everywhere.
Because there are more characters involved, the first person is mainly written about the inner drama, while the third person can depict the reactions of different characters after being slapped in the face by you, which can be more comprehensive and more enjoyable for everyone to watch.
So slowly, everyone moved from the first person to the third person.
This wave of trends should have started in 2018, when I also wrote a **, the name will not be mentioned, and the plot cannot be said, it is copyrighted, but the approximate content is:
A twenty-year-old little dick saves money to give his girlfriend a birthday present, only to find that his girlfriend and an Audi man walked out of the hotel, and the two humiliated the little dick on the spot.
After the male owner returned to school,,He was severely humiliated by the head of the dormitory.,I didn't hold back and fought back.,But I didn't expect the little dick to be the opponent of the dormitory chief who has been working all year round?
After being beaten up, the head of the house relied on his relationship with the teacher and the wicked person sued first, and the little dick was expelled from the school.
Remembering that in order to go to this university, the family borrowed everything and sold a pig, and the little dick was disheartened, and when she walked to the river to prepare for suicide, she received a ** from her biological father....
It turned out that he was bought by traffickers back then, and now his biological parents have found him.
His biological father came to him while starting a business, and now he has become a well-known entrepreneur and billionaire ...... in the city
Why did I suddenly remember the book I had written?
Because in the past two days, the news of the successful search for a son by a billionaire in Hebei Province was reported on **.
I looked at it.,Hey,Isn't this the plot in ** a few years ago?,I didn't expect it to come true.。。。
Of course**After all**yes**,I'm in there.,I also arranged a half-brother for the male owner.,A beautiful sister adopted from an orphanage.,Because of pampering.,Of course, I looked down on the male owner's various behaviors at first.,Until the sister was in danger later.,The male saved her.。
But my sister didn't know that it was the male owner who saved her.,Because the male owner was participating in a masquerade at the time.,For fear that the gangsters would recognize him and cause trouble for the family.,So he put on a mask.。
And then my sister fell in love with this masked man.,And when she returned home, she disliked the male protagonist in every way.。
Because the author of the online article has to rely on a subscription to eat, plus, after the male protagonist suddenly became rich, he must not go back to school to settle accounts with the head of the dormitory, and he must not slap his ex-boyfriend and the Audi man in the face?
There can be a ...... of water in itOh no, I could write dozens of chapters again.
When you see that it's getting up.,The male owner is about to announce his identity.,You want to see what the reaction will be when my sister knows the truth.,When it's going to be a reaction.,OK,It's on the shelves.,It's all VIP chapters behind.,There's going to be a fee.。
This is the basic routine of writing online articles, and it is the most important thing for the mobilization of readers' emotions.
The article on getting rich was a hot mess in 2018.,I remember that the editor-in-chief of the author group sent war reports every day.,There's a female author who writes male frequency articles.,Yes, you read that right.,In fact, there are a lot of diaosi counterattacks.,It's all written by female authors.。
Although they don't understand men, they understand women, and the ugly face of a gold worshipper makes people only have back molars, so you are even more looking forward to the face-slapping plot later.
When the female author was at her peak, she subscribed more than 30,000 a day, the unit was RMB, ** and the author was divided into four or six, and she finally earned more than 500,000 yuan that month. . .
At that time, I was a turtle, that is, from her circle of friends, I saw what Hermes looked like for the first time...
But after a type of ** becomes popular, there are too many imitators, and soon readers get tired of watching it, so what to do?
So, in 2019, his son-in-law Wen was born.
You saw the plot of the sister I wrote earlier, right?Just change your sister to a cold beautiful wife.
As for the male protagonist, he is a son-in-law, when he is looked down upon everywhere, but in fact, his real identity is the heir of a billionaire, and pretending to be poor is just a test for his family.
Or he is the Dragon King, Shura, Divine Doctor, God of War, King or something.
The vast number of online writers have exerted their wisdom and talents, and a lot of them have been derived.
I just said that it is a male frequency article, so can the gender be changed and changed to a female frequency article?
So: the domineering president fell in love with me, the son-in-law was happy to take revenge after the divorce, and the flash marriage husband turned out to be a wealthy son......And so on and so forth.
At this time, there is a person who is on fire, who is it?
The crooked-mouthed Dragon King is the one below, and it is estimated that many friends know it.
How did he get so popular?
In fact, he is a commercial.
After the above-mentioned networks** are written, they always have to be promoted.
In the past, pushing the book was to put a short paragraph for you on ***, and then leave a link for you to jump.
But then everyone went to watch the short ** and went to play Douyin, and this period of time was also a period of rapid development of Douyin.
So the editors-in-chief of ** decided to make a plot in ** into an advertisement and promote it on Douyin in the form of a short **.
The plot is generally that the male protagonist was scolded by the female protagonist for being a waste and asked to withdraw from the marriage, but he was slapped in the face, and the male protagonist was actually a crooked mouth God of War, ** landed directly on the roof ......
This effect is really good, and the crooked mouth God of War has also become popular with this wave of advertising.
But later, with the development of the times, everyone began to become impetuous, and many people could no longer calm down and read the text.
So I want to thank my friends who have seen me speak in the vernacular for so long, and thank you from the bottom of my heart.
Everyone is brushing Douyin, and they don't want to read hundreds of chapters, what should I do?
So, the editors-in-chief of ** sat together and pondered: The advertisements promoted by ** look very good, or, let's stop shooting advertisements, try to adapt ** into a short drama and try it on the Internet?
This wave of trends probably started at the end of last year, and several ** editors have approached me before, saying that they are ready to make short plays, and now this track has just begun, and I will pick up money when I go in, and ask me if I want to come.
Skits and ** are essentially the same, the only difference is that you have to streamline and streamline the content of ** and change it into the form of a script.
At that time, I didn't take it because I had too many things, and I thought about it for a while, and I thought it wasn't necessarily a good thing, and this trend was terrible.
How scary?Look at me as I move on.
When the script was almost received, the filming began, and this kind of micro-short drama was filmed very quickly, and it could be over in a week.
Because each episode is only 2-3 minutes, and a drama has 100-200 episodes.
The pace is fast, the plot is tight, and the slap in the face is fast.
Therefore, it is highly sought after by everyone.
This is equivalent to turning Shuangwen ** into a film and television.
The first dozen episodes paved the way for you to watch for free, and then in the climax, when you were about to pretend to be slapped in the face and reveal the truth, you were suddenly charged.
Of course, I know all the routines.,It's absolutely impossible for the male protagonist to announce his identity.,There will always be various reasons to interrupt.,Just like Conan.,Never get bigger.,Always silently hide merit and fame behind Maori Kogoro.。
In short, it keeps fishing for you until you spend money to catch up on all the episodes.
**It's not expensive, it costs more than 1 yuan to watch an episode, but it costs 100-150 yuan to chase a drama.
Some people say, will anyone pay for this?
Of course there is, so let's tell you, ** has been surveyed before, more than half of the users who pay for the subscription are low- and middle-income groups.
Now the crowd of people chasing short dramas is similar, many of them are young people who have just come out of society, younger brothers and sisters who work in factories, work too hard and are too depressing, spend some money to find fun to release themselves.
They are very willing to spend money, a network ** 1 million words, all the subscriptions to chase a few hundred yuan, the editor at that time encouraged us to go more, write him three to five million words.
Why?In the later stage of writing, even if there are fewer people chasing more every day, as long as a fully booked one suddenly comes in, you can earn hundreds a day.
On the contrary, many middle-class users, they are not interested in this, after they see that they are interested, they have to go everywhere to find resources on the Internet to see pirated versions...
You deserve to be middle-class, too chicken thieves.
Speaking of returning to the short drama market, it has been really hot recently, with countless capital and hot money pouring in, and even Hengdian is about to become a "vertical store", because all of them are short dramas.
And this kind of short drama is directly ** on Douyin on the vertical screen.
I've seen a lot of good news these days.
The editors before me all switched careers, took the writers under them to write the script, and then started to dabble in the field of skits.
Two days ago, I also saw a photo with Wang Jing in his circle of friends.
The great film director Wang Jing is suspected of also making a short drama on the vertical screen, so you can say that it is not popular.
But why do I say that the last door for ordinary people is about to close?
Because when the editors asked me to write a short play script last year, I thought about it, who do you think is the most important and who is the most indispensable in this industrial chain?
When I used to write about the Internet, of course, I was the author, and the god of online literature had a high bargaining, and others**even wanted** to dig you.
And if you write about the Internet**, for example, the name of the book is Dou Po Heaven, everyone will only remember: Oh, this book was written by a person named Silkworm Potato.
People love to read this book, and if they recognize you as the author and your IP, they will continue to chase you in the next book.
It's equivalent to you writing **, no matter if it's this book, it's your own pen name.
When you become famous, others are willing to pay for your pen name and subscribe.
So in those years, many people in the author group were chatting at night: write a good book, as long as a book is popular, you will not worry about it for the rest of your life, this is really not a joke.
I've seen a lot of online writers write ** bought a house and a car, not to mention the wealthy, at least life is worry-free, your pen name is your long-term meal ticket.
But now?When the micro-short drama comes out, everyone thinks about the core competitivenessWhich link is the most irreplaceable?
Is it a vase actor with embarrassing acting skills, or is it extremely rough and can complete the shooting in a week?
Or is it a template-based script?
No, once the above links have a money-making effect, capital and more powerful talents will flow in, and you can find someone to replace you in minutes.
In the track of short dramas, what is really powerful?
It's traffic, it's the platform that is allocated to your traffic.
The biggest platform is, of course, Douyin, which is earned by lying down, and the allocated traffic comes from **Is it possible to register an account from scratch?
Of course not, but to find those millions of fans who do movie commentary, and find them to push.
Therefore, at present, more than 80% of the cost of short dramas is used to buy traffic.
It seems that the short drama is very popular and profitable, but in fact, in the end, it is all for the platform and the channel owners.
Of course, I also see that many skit companies are developing their own apps, but they also have to attract traffic from Douyin first, and then attract users to subscribe to follow.
In short, in the end, the majority of the industry's revenue must be given to those companies that are channels and platforms.
In the end, most people are working for capital.
In the past, you may write a book**, make a funny joke, or write a *** to make a Weibo or something, you will become popular, and after you have this pen name and this account, you can eat for a lifetime.
But now it's getting harder.
Although the track of online literature will not wither, there will still be many people who go to watch the Internet**.
But this track is no longer suitable for ordinary people, and those who are left are those gods who have been famous for a long time.
And ** won't push you anymore, all *** directions are in film and television adaptation, they only need the kind of senior codeword workers who help them create scripts on the assembly line.
Now you can often see the screenwriter of a certain short drama sharing hundreds of thousands, so countless young people with some writing skills ran in and were eager to try, and then crazy involution, and then involution.
In the end, maybe this will turn into a 996 profession.
The monthly salary is 20,000 screenwriters, so you want to come as soon as possible. ”
But you only found out in the past, like all recruiting companies, that they have drawn a big pie for you: the basic salary is 5,000, counting the full attendance, commission, and theoretically up to 20,000...
In the past, maybe you could still make a lot of money with your ingenuity, start a business and start a project, and you could write a ** to earn the next house, or take a short ** and do a live broadcast.
But now times have changed, and everyone is desperately involution.
The further back you go, only by mastering the capital, and only by mastering the flow can you make a lot of money.
This is what is often said in economics: "master the means of production".
And ordinary people are destined to be only cattle and horses.