2023 is coming to an end, and this year, we have witnessed the rise of many new influencers.
If there is one key word, it is: controversy.
Because many Internet celebrities have come out of the circle with extremely unexpected styles and reasons, some began to quickly "monetize" with the help of traffic, and finally dramatically "collapsed" for some reason, which caught the viewers off guard.
It is said that the Internet celebrities of flowing water, the traffic of iron, the rise of these Internet celebrities, also have their own meanings, some are mirrors of ordinary people, some are representatives of subcultures, and some give us a glimpse of the inner spiritual world of certain groups.
We have taken stock of the most representative and extremely distinctive new influencers of the year, with some of our own opinions and evaluations.
The most unexpected Internet celebrity this year is Mr. Huang.
Who would have thought that just one song could bring fire to one person, and it was also a phenomenal explosion.
At least 700 million people have followed her, and in just one week, her followers are as high as more than 7 million.
On the entire online platform, countless people covered the song "Little Garden", and Mr. Huang quickly got out of the circle because of his excellent appearance.
What many people didn't expect was that Mr. Huang immediately started the live broadcast to monetize the traffic. Some people roughly estimate that in just one May Day holiday, she made a net profit of millions, which can be described as a lot of money.
But while Mr. Huang is making money, there are also doubts. Since then, because of the live broadcast with goods, the no-makeup photos and the delicate makeup-looking teacher Huang in the live broadcast room are like two people. In just over 3 months, her popularity has plummeted.
The number of her followers is still stuck at 8 million, and it has hardly risen in the past few months. Nowadays, many of her ** are almost all singing, lip-syncing, and it is difficult to explode **.
In fact, Mr. Huang's short-lived is also reasonable. In the era of short ** algorithms, ordinary people are unexpectedly selected by traffic, and it is difficult to catch this continuous traffic.
Mr. Huang's short-lived experience also tells us that it is difficult to connect the middle flow, but it is expected that the flow is unstable.
A migrant worker who works in a factory, relying on imitating the star Lu Han, earns 35 million yuan in 7 months from live broadcasting, lives in a luxury villa that he once couldn't imagine, and is only 23 years old this year.
This lucky person is Luha, who is famous for his copycat Luhan, and now his name has been changed to Ling Dale, when a certain sound was just a little budding last summer, relying on the face after adding a filter to look a little like the top star Lu Han, he was pulled to form a copycat boy group ESO, to imitate the lip-syncing funny to attract the audience.
At first, he was scolded as a clown, but later with the insistence of Ling Dale, he actually gained a lot of popularity.
Backed by the top star Lu Han, Lu Ha already has 6.83 million fans in a certain sound, and has begun to embark on the road that Internet celebrities must go through - bringing goods and starting to realize traffic.
Due to the large number of fans, most of the goods brought in the live broadcast room from beginning to end are relatively low snacks and drinks, chicken feet milk tea, and the popularity of the live broadcast has always been high at the top of the list.
However, some lawyers pointed out that if it is just a look-alike, it will definitely not constitute infringement, after all, the appearance is natural, and it is normal for amateurs and celebrities to look alike;However, if the stage name, style, and performance are all highly imitative of the star, and the celebrity's personal fame and influence are used for personal gain, it may constitute an infringement of the celebrity's right to reputation.
Ling Dale's newly signed artist Wang Erbo also has a face that resembles the top star Wang Yibo, this kind of traffic is still unstable, in the future, once it affects the commercial image of the top Wang Yibo, Lu Han and others, it will definitely be sued by the studio.
Whether the money earned by Ling Dale can be "retained" and what will happen to the "piracy" combination is still a question mark.
This year's phenomenal figure, there is also a lady with dry and fluffy hair, black half-pack glasses with a professional suit, and a "out of tune" accent to "answer questions" for netizens' psychological problems, she is the Internet celebrity "Wanyan Huide".
With its unique "Perfect Words", it has been popular on the Internet for more than 3 months. "Dimi" (enemy friend, the antonym of girlfriend), "smiling hugging" (laughing dizzy), "thinking of Lianai" (wanting to fall in love), are all "stalks" from her live broadcast.
In her self-introduction on the short ** homepage, she wrote, "National Second-level Psychological Counselor, graduated from the Department of Psychology of Peking University, and promoter of family education".
But even so, because she was too ugly, many netizens complained that she made people feel empty and logical, and the ** who originally wanted to pass on psychological knowledge also lost her seriousness.
Just like the former Internet celebrity "Teacher Guo" was a smash hit, many students in the class joined the team of "Yesmora" (meaningless exclamation), a group of Internet celebrities who behaved perversely and pretended to be crazy and stupid in the name of being funny, more like grandstanding through their exaggerated performance in front of the camera, earning traffic and eyeballs, and many netizens thought that it polluted the Internet environment.
We believe that fun can't be achieved by spoofing, and the mutated funny will only deform the aesthetics of netizens, and we hope that Wanyan Huide can make good use of her influence with a more positive image as soon as possible.
A live broadcast PK swiped into the pension of half the province.
If you want to say that the Internet celebrity who can attract the most money in 2023, there is no one like this, "Xiucai", known as the low-profile version of Jin Dong, 39 years old this year, was originally an ordinary man in Haozhou City, Anhui Province.
But with his mature appearance, as well as the outfit of a social elite, especially a shy little expression, he quickly took over many aunts.
He also created his own set of fan attraction**: some lip-syncing singing, and the shooting locations were all selected in the countryside and fields, reflecting his pragmatic and capable personality.
The aunts who watched the song "Little Sister Sends Me Dilang" were confused, and the talent was not inferior in terms of earning ability, and the number of people in the live broadcast room often exceeded 100,000, and the first aunt on the list swiped the screen to give gifts.
However, the most outrageous thing is that the show has just become popular in the public eye, and in less than a month, there is no such person on the whole network.
The reason why Xiucai overturned is not difficult to understand, after all, he aimed his gun at the elderly group, which is also a vulnerable group in society. Some people complain that Xiucai often urges gifts in the live broadcast room. A 72-year-old aunt even invested her pension in under the "male **", just to see the show.
It's a pity that Xiucai cruelly rejected this aunt, and some people reported it with their real names, Xiucai had some tax problems, as well as fraud and extortion, and privately asked for 510,000 yuan from himself.
In any case, using the aura of people to make money wantonly, it is not unjust to show off talents.
Yu Wenliang's popularity can be said to be very inexplicable, the shooting is very rough, and he himself has no advantages in appearance and talent, often with a scruffy beard and unkempt.
Content such as packing, eating, running, relying on these extremely ordinary short**, in just one month, he became an Internet celebrity with more than 3.8 million fans.
At the beginning, he resonated with many netizens, many netizens who are also ordinary people, posted their ** and life in Wenliang's comment area, saying that he cured his "ordinary shame", and Yu Wenliang also said in his personal profile before that unless it is for his parents, he "will not be wide".
However, the character was quickly broken. Since November, Yu Wenliang has been broadcasting ten times in a row, playing PK with people, guiding fans to brush gifts and rewards, and in the joint PK with another male anchor, the male anchor bluntly said, "My live broadcast is here to make money." Yu Wenliang responded, "Is it so real?."If you say what is in my heart, then let's circle together, brother. ”
This kind of attitude of not being shy about making money and even extremely "arrogant" made its reputation reverse overnight.
He quickly lost nearly one million fans, and what is even more outrageous is that due to attacks by netizens, he changed his avatar to all black, and also changed his account nickname.
After all, relying on "ordinary" characters to become popular, but making "ordinary" a joke, will definitely be eaten up by traffic in the end.
Because of the concert, Brother Xiao Yang, who was in the limelight, probably never imagined that his reputation had fallen to the bottom because of his apprentice.
Nowadays, live streaming is quite involuted, and Internet celebrities with no characteristics will soon be abandoned in the wind by traffic, so hunting-style live streaming goods began to emerge.
The anchor "Yellow of the Traffic Light", when he brought the air cushion of Yves Saint Laurent in the live broadcast room, his hair was draped in front of the camera, his expression was hideous, and he even squatted on the table with his legs crossed at one point, which was questioned by many netizens as too vulgar.
The turmoil also had some impact on Yves Saint Laurent Beauty. Many netizens complained in the comment area of their official account that the anchor's style of bringing goods did not conform to the brand image, "The 680 yuan YSL high-end air cushion looks like 9 pieces of 9, and I don't want to buy it." ”
Subsequently, she was listed as a typical example by the China Consumers Association for bringing goods with vulgarity, and more and more clips of "vulgar goods" were picked up, and this super Internet celebrity also ushered in the backlash of traffic.
Until now, it has been suppressed by the authorities. Recently, Xiao Huang rebroadcast, "Brothers, my first sister is back." Thank you very much. She bowed and thanked her, but when she got up, the live broadcast room was banned. The specific reason for the ban is not displayed on the platform.
It is not easy for an Internet celebrity anchor with a bad track record to tear up his comeback to make money. has no bottom line and grandstanding, then there is only the fate of being boycotted.
An ordinary worker who is screwing in the factory, but because he looks like the star Zhang Han, he added a lot of feints in the process of screwing in the workshop, and became popular by relying on short **, causing countless people to imitate.
"Foshan Dianhan" also became popular overnight, and the number of hits on Douyin was as high as 2700 million times. Different versions of "Foshan Dianhan" have appeared on the Internet, such as the canteen version, the corn breaking version, and the learning version, ......Even the military, police, firefighters have joined in.
"Foshan Dianhan" also conveys an important message to people: ordinary work can also be done more meaningfully. Through his own efforts and persistence, he has proved that as long as everyone works hard, any work can make its own value.
However, just when his career was in full swing, he suddenly announced that he was going to suspend live broadcasts, and his sudden success brought a huge amount of pressure and caused him to be physically and mentally exhausted.
The reason is that he has to face countless barrages, comments, private messages, tips, gifts, invitations, cooperation, etc. every day, and he has to deal with all kinds of audiences, fans, merchants, platforms, etc., and has little time and energy to rest and relax, and his physical and mental health are seriously threatened.
For the sake of his physical and mental health, for his knowledge and skills, and for his future and dreams, he chose to leave the live broadcast room temporarily, saying that he wanted to rest and study.
Foshan Dianhan is also one of the few Internet celebrities who were accidentally hit by traffic and did not make quick money and overturned, which also reminds us that in front of **, we should do what we can according to our own ability, and at the same time, we must continue to improve our ability and never forget our original intention.
Recently, the most controversial is the bright and beautiful Lijun Internet celebrity couple in Zhengzhou.
Before they came out of the circle because of the unfinished building, they recorded their lives for a long time, and their bright social account has more than 380,000 fans, which is a little-known small Internet celebrity.
Because of their rights protection, this Internet celebrity couple quickly attracted attention across the country. A few years ago, they took out a loan to buy a house in Zhengzhou, with a down payment of 450,000 yuan and a loan of 1.02 million yuan, which is expected to be delivered in September 2024.
The house was built to the 12th floor, and the building was stopped. Liang Liang Lijun and his wife went to the construction site more than once to check the progress.
On November 15, Liang Liang Lijun and his wife were beaten by the sales office because they asked for money for their rights in the sales department of Sunac City.
On November 22, Liang Liang Lijun and his wife posted a message on their social ** account "I'm ready to go back to my hometown", with the text "I have a sense of security where I grew up", which aroused the second wave of heat.
According to the self-report of "Liang Liang Lijun and his wife" in the short **, at that time, a staff member turned off the lights and electricity in the sales department, and when they wanted to leave, they beat their husbands and snatched their wives' mobile phones. Someone found that this ** story is no longer there.
However, a few days later, Liang Liang Lijun and his wife gave a shocking reversal, announcing that they would not return to their hometown, but start a business.
Judging from their actions, there is a high probability that entrepreneurship is to use this overwhelming traffic to continue to be an Internet celebrity anchor, with Lijun as the main body, and Liangliang will go behind the scenes, as planning and photography.
Many people watched it and felt very cold, originally distressed about the young couple, but they were used as a stepping stone by the other party to traffic.
For this couple, live streaming is a way to quickly get out of the predicament, although there is nothing to blame, please be more sincere and less acting.
Traffic is always a double-edged sword.
This year, many old Internet celebrities, Li Jiaqi, Simba, Dong Yuhui, etc., also have a "seven-year itch", especially Li Jiaqi, who was criticized by the whole network because of the Huaxizi incident.
became popular because of the ordinary label, but this label is also doomed to the collapse of many Internet celebrities.
Once they do something transgressive, after frantically "begging for money" from fans, it can also be regarded as a kind of utilitarianism and philistine.
Fans are tolerant enough of you and will give you enough opportunities to make mistakes.
But once the bottom line is crossed, word-of-mouth will also fall to the bottom overnight. The light is to lose fans, and the heavy is to ban the account, and the official will criticize or even punish it.
I hope that the Internet celebrities in 2024 can learn a lesson.