This article mainly tells about the arrival of the strongest cold wave, which triggered the hot sales of military coats and flower cotton jackets. The data shows that from November 1 to December 12, the number of searches, searches and buyers of military coats and flower jackets on the source factory goods direct sales platform 1688 have shown a significant growth trend. In particular, the hot sales of military coats have led to the sales of other items such as hats and scarves. The young consumer group, the younger group of Bao Ma and the enthusiasm for the replacement of domestic products have become the reasons behind the explosion of military coats and flower cotton jackets. In order to meet consumer demand, 1688 and the source factory have gathered to provide consumers with customized and free shipping services. University dormitories have become a key supply destination.
In recent years, the hot sales of military coats and flower cotton jackets in the market have triggered a wave of replacement consumption. These styles of clothing not only have the function of cold protection and warmth, but also carry the pursuit of emotional value of current consumers. Military coats and floral cotton jackets have attracted the attention of young consumer groups with their unusual fashion elements. They are more willing to accept different designs and styles, and they are more keen to support domestic brands. Such a consumption attitude is against the mainstream, and even has the ability to create new trends.
During the cold winter months, university dormitories became a key supply destination for military coats and padded jackets. The data shows that among the delivery places of military coats, flower cotton jackets and Lei Feng hats, university dormitories account for the highest proportion. This phenomenon can be explained by the pursuit of fashion and the support of domestic brands by young consumers. Some college students even inquired on the 1688 platform whether they could customize pet army coats and flower padded jackets to provide warmth for stray cats and dogs. This behavior not only demonstrates the self-confidence and initiative of the young group, but also shows their sense of responsibility to pay attention to social issues.
In order to meet the individual needs of consumers, 1688 launched a customized service of military coats and flower cotton jackets. Through the 3D light customization service "Wow Customization", consumers can clearly express their needs and customize the style, size, color, logo and other elements according to their preferences. Not only that, but the front and back of the clothes can also be added with patterns or text, so that each custom military coat and flower padded jacket has a unique personality and style. Orders will be produced by a digital factory with capacity and shipped within three days.
In order to make it easier for buyers to find the source of the goods, 1688 launched a map of the origin of military coats and flower cotton jackets. This function focuses on recommending the source factories of Xinjiang, Shandong and Hebei, the three major cotton-producing regions in China. At the same time, 1688 also cooperates with 1688 Yanxuan to meet the needs of couples, brothers, and sisters in the university dormitory. According to the data, as of December 12, there were 21,894 source manufacturers specializing in the production of military coats on the 1688 platform, and 21,666 source manufacturers of flower cotton jackets.
Military coats and floral padded jackets have sparked a wave of replacement consumption due to their unique design and fashion elements. Young consumers and mothers are especially keen on this new fashion trend, and the support for domestic brands is also one of the reasons. In order to meet the needs of consumers, the source factory goods direct sales platform 1688 has gathered the source factories to provide customized and free shipping services. University dormitories have become popular locations for military coats and padded jackets, and consumers can even customize their pet coats and padded jackets. Through origin maps and customized services, 1688 makes it easier for consumers to find the source of goods and meets their personalized needs. The rise of this wave not only promotes the growth of the military coat and flower jacket market, but also reflects the self-confidence and pursuit of fashion among young people.