In recent years, the automotive market has become increasingly competitive, and there are many high-quality models that have not received the attention they deserve for various reasons. Today, let's take the story of the Roewe i6 Max, a model that was once known as the "king of fuel economy", which has attracted market attention with its excellent performance of driving 1,800 kilometers on a tank of fuel, however, it has gradually been marginalized in the highly competitive market.
The Roewe i6 Max, as an important model under SAIC Roewe, has not met expectations in the market since its launch in 2020. Data shows that so far in 2020, the sales of this model are only 549 units, accounting for 04%, and the share in the domestic sedan market is even more insignificant. Despite its well-received design and technical configuration, its market performance did not reflect its intrinsic value.
The Roewe i6 MAX is unique in design, blending modernity and luxury. Its body is 4,722 mm long, 1,835 mm wide, 1,464 mm high, and has a wheelbase of 2,715 mm, showing good body proportions.
Most strikingly, this model is equipped with a glass canopy of 3 square meters, 123-inch digital virtual gauge and 143-inch large screen, full of science and technology. In terms of powertrain, the Roewe i6 MAX fuel version is equipped with 1The 5T four-cylinder engine has a maximum power of 173 horsepower, matched with a dual-clutch gearbox, and its performance is stable and reliable.
However, despite its technical and design excellence, the Roewe i6 Max has never been able to take off in sales. Recently, a batch of 2020 Roewe i6 MAX was released from the market, and the guide price of the new car has increased from 10980,000 to 5980,000, which is extremely cost-effective, but the market response is mediocre, which seems to be related to its market positioning and publicity strategy. In the highly competitive automotive market, the Roewe i6 MAX failed to form a distinct brand image, resulting in a lack of consumer awareness of it.
The story of the Roewe i6 Max reflects a reality in today's automotive market: even technologically advanced, well-designed models can be overshadowed by unclear market positioning or poor publicity. This is an important enlightenment for car manufacturers - in addition to focusing on product technology and design, they should also pay more attention to market strategy and brand building.
For consumers, the story of the Roewe i6 Max reminds us that when choosing a car, we should not only pay attention to ** and brand, but also have an in-depth understanding of the vehicle's performance and configuration. Among the many sparkling new models, there may be "forgotten treasures" like the Roewe i6 Max waiting to be discovered.
The story of the Roewe i6 Max is not only a narrative about cars, but also a reflection on market choice and consumer cognition. It tells us that in a fast-changing market, what is sometimes overlooked may be the most cherished. Readers, what do you think of this "forgotten fuel economy"?Feel free to leave your insights and discussions in the comment section.
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