China Youth Daily Client News (China Youth Daily, China Youth Network Reporter Wang Congcong) In 2023, have you increased the number of taxis?According to a travel data report, China's ride-hailing orders exceeded 800 million in four months as of November.
On December 28, the "2023 Travel Consumption Report" released by T3 Travel showed that more than seventy percent of users increased the frequency of taxi calls year-on-year, and the demand for leisure and entertainment is there.
Five. 1. Continued release during holidays such as summer vacation and National Day. With the strong recovery of demand for taxi-hailing, residents' consumption has also shown three new trends: the consumer market has maintained a positive trend, and this year's taxi-hailing travel has shown a momentum of "not weak in the off-season, but more prosperous in the peak season", and the cumulative order volume of T3 Travel in 2023 has increased by 160% year-on-year;The post-95 generation of young people travel more "pleasing to themselves", the province of the province, the flower of the flower. Among the users who take a taxi to receive coupons first, 65% are young people born after 95. In addition, the orders for a taxi distance of about 1 km after 95 increased by 200% year-on-year.
Which cities are most popular for taxis?According to the report, the top 10 cities in terms of travel orders in 2023 are Shenzhen, Nanjing, Hangzhou, Chongqing, Chengdu, Shanghai, Guangzhou, Qingdao, Suzhou, and Tianjin, concentrated in first-tier and new first-tier cities, among which Shenzhen's travel call volume increased by 40% year-on-year in 2022.
Traveling to Internet celebrity cities is especially popular in 2023. Among the T3 travel users' long-distance travel orders, the top 10 cities with the fastest year-on-year growth in order volume with airports, railway stations and other transportation hubs as their departure and destination are Nanjing, Chengdu, Changsha, Chongqing, Hangzhou, Qingdao, Zibo, Lanzhou, Shenyang, and Tianjin.
Scenic spots are no longer the only motivation for people to travel. With elements such as food, giant panda flowers, barbecue, Asian Games, and diving masters, the above cities are all out of the circle.
Watching the sea in summer and enjoying the snow in winter continues to be a popular travel preference of the year. In the summer of 2023, Qingdao, Dalian, Xiamen, Weihai, and Qinhuangdao are the top 5 coastal cities with the highest travel orders. Lianyungang, as an unpopular replacement for the "sea city", saw a year-on-year increase of 310% in demand for taxis, ranking first in terms of growth rate.
As the northern provinces have entered the snow season one after another, the popularity of going to the north to enjoy the snow has risen rapidly. According to the report, from December 1 to 20, 2023, the demand for taxi travel in Harbin, Shenyang, and Changchun increased by more than 230% year-on-year, surpassing other cities to become a "dark horse". During this period, the rankings of non-local users in these three places were Guangzhou, Shenzhen, Chongqing, Nanning, and Changsha, which further verified the "obsession" of southerners to watch snow in the north.
Judging from the age distribution of the annual taxi-hailing population, the proportion of post-95s is increasing, exceeding 42%. More and more post-95s have the habit of buying or receiving coupons in advance before going out to take a taxi.
While obtaining discounts to reduce travel costs, they are also willing to spend money on "pleasing themselves". The report pointed out that in 2023, the five cities with the most orders for about 1 km are Hangzhou, Nanjing, Qingdao, Chongqing, and Guangzhou, and most of them are post-95s in terms of age distribution. "I live close to the company, so if I take a taxi to work, I can sleep a little more every day. In case of rain and snow, it is more comfortable and convenient. A post-95 from Hangzhou said.
According to the report, the top 10 cities with the fastest growth in the number of orders for taxis to stadiums, live houses, cinemas and other places are Hangzhou, Wuhan, Shenzhen, Shanghai, Tianjin, Nanjing, Guangzhou, Chongqing, Qingdao and Chengdu, all of which are cities with rich performances and performances.
*: China Youth Daily client.