In recent years, the phenomenon of "shared area" in the snack market has attracted widespread attention. The so-called "shared area" is derived from the concept of real estate and refers to public areas such as stairs and corridors. In the snack industry, the term is extended to refer to the phenomenon of over-packaging, that is, the internal void ratio of the product packaging is too high, while the actual product content is relatively small.
Chen Yinjiang, deputy secretary-general of the Consumer Rights Protection Research Association of the China Law Society, pointed out that excessive packaging not only violates the "Consumer Rights Protection of the People's Republic of China" and infringes on consumers' right to know and choose, but also may constitute fraud. The main problem of excessive packaging lies in the misleading quantity and concealment of quality, which misleads consumers, and at the same time causes waste of resources and environmental pollution. In fact, China's packaging waste accounts for about 30 to 40% of municipal solid waste, most of which is generated by excessive packaging.
Due to consumers' habitual expectation of low prices and the increase in the cost of raw materials, snack companies often choose to attract consumers and increase the added value of goods through exquisite packaging. However, this strategy has long led to a vicious cycle of over-packaging within the industry. At the same time, the general trend of pursuing high quality-to-price ratio is also forcing companies to reduce unnecessary packaging expenses. For example, in its largest price reduction campaign in its history, BESTORE publicly stated that it would reduce packaging costs to meet market demand and environmental protection trends.
In order to improve this situation, Chen Yinjiang proposed that consumers should establish a rational consumption concept and avoid buying over-packaged goods. At the same time, companies need to consider the long-term interests of the brand on the basis of compliance management and reduce unnecessary packaging. In addition, social organizations should encourage and guide enterprises to create simple and green packaging benchmarks. In the end, through the continuous refinement and implementation of laws and regulations, as well as the active participation of all aspects of society, we can expect the emergence of a more environmentally friendly and reasonable snack packaging market.
In this era of increasing environmental awareness, the "face project" of snack packaging is no longer suitable for the long-term development of the brand, but needs to turn to a practical and environmentally friendly direction. Through the joint efforts of the public, enterprises and social organizations, the effective packaging of snacks can be realized, thereby having a positive impact on the environment and consumer rights.
The shared area of snacks is getting bigger and bigger