As the jewel in the crown of industry, it has always been regarded as an important symbol to measure the degree of development of the country, and whether it can build a luxury car has become a symbol of the country's advanced degree. In the past 20 years of rapid growth of China's auto market, many independent private automobile companies have also used countless failed experiences to avoid one "wrong path" after another for the luxury of Chinese automobiles: Chinese luxury cars blindly rely on imitation and copying foreign experience is not feasible, only by adhering to their own "Chinese luxury" style, in order to get out of the luxury road that belongs to Chinese cars.
It was not until 2018 that the Hongqi brand presented the "H" series sedan integrated into "Chinese luxury" in the market under the new brand concept of "Chinese-style new noble refinement", and the era of independent luxury cars belonging to Chinese consumers finally arrived.
Under the comprehensive innovation and improvement of vehicle design, technology and service, in recent years, Hongqi sedans represented by Hongqi H5, Hongqi H6 and Hongqi H9 have grown into "synonymous" for Chinese sedans to the luxury market.
Among them, the Hongqi H9, a C+-class luxury flagship sedan born in 2020, indicates that China's luxury car market has turned a new page.
As Hongqi's flagship in the luxury sedan car market, Hongqi H9 not only integrates the latest design concepts and cutting-edge technologies of Hongqi brand, but also serves as an important node of Hongqi brand innovation, product innovation and technological innovation.
In August this year, the 2023 Hongqi H9 officially ushered in a new appearance, and the new Hongqi H9 has also been upgraded on the basis of the "five transcendent innovations and nine top technologies", leading the noble driving experience to a new realm and opening a new chapter in Chinese luxury cars.
Strength shapes "Chinese new luxury".
The perfect interpretation of the integration of oriental culture and aesthetics is the first impression created by Hongqi H9's new design language.
In terms of front face modeling, the through-type all-bright flag design is derived from the concept of the central axis of the "Supreme of the Country" Forbidden City. At the same time, it also explains that Hongqi H9, as a flagship C+-class sedan, "runs through the mountains and rivers, and the red light shines". The alpine waterfall-like front grille introduces the "water droplet" profile idea inside, and the lifelike, flapping matrix LED headlights burst out with a majestic force.
In terms of overall appearance, Hongqi H9 also has a new luxury concept different from "56E", with a unique line curve shaped by the sideways slip-back streamline and vivid curved surface shape, creating an oriental aesthetic charmThe "outer circle and inner square" taillights show the beauty of the vehicle's "neutralization" to the greatest extent, solemn and majestic, elegant and noble.
Of course, Hongqi's interpretation of luxury is not limited to the exterior design, but also extends to the concierge-level atmosphere in the car.
With the welcome light carpet lit up, entering the Hongqi H9, the atmosphere of "Zhongzheng Peace" that echoes the appearance arises spontaneously, and the whole cabin surrounds the central axis layout, and the front flag is used as the extension of the central axis, showing the atmosphere and stability of the vehicle.
At the same time, the "Oriental Artistic Conception" cockpit constructed by luxurious real aluminum with high-quality LCD instruments, freehand suspended central control and landscape texture looming horizontal trim, as well as dreamy and colorful enveloping lines and atmosphere lights, not only shows the combination of rigidity and softness around the winding water, but also shows the first-class cabin of luxury travel.
In the car, the quietness created by more than 100 vibration and noise reduction technologies, the palace-level virtual surround sound system combined with the Bose brand audio, the fresh and healthy "oxygen bar" level air environment, and the "Fuxing charm" created by the exclusive fragrance all make the driving environment in the car comfortable.
In addition, Hongqi H9 has also made the most significant optimization for the riding experience in the car.
The right rear C position can be comfortably reclined with one button, realizing a 125° inclination angle of the backrest, extending the seat depth by 50mm, and integrating rich comfort functions such as heating, ventilation, massage, and electric 8-way adjustment, so as to meet the excellent experience of all-round use scenarios whether for business or home.
The driver's seat has an adjustment range of up to 18 directions, and an aviation-grade soft sleep headrest is created for the whole car, so that the driver and passengers can adjust the "sitting position" or even the "sleeping position" as they like, and every bone and muscle can be stretched and relaxed in the most enjoyable, bringing a "zero gravity" experience.
More than that, Hongqi H9 also combines its own 3The powerful power and responsiveness of the 0T V6 supercharged engine further improve the chassis driving control of the vehicle. Equipped with an air suspension with 4 levels of adjustable body height and a maximum increase of 45 mm, as well as an "adaptive control system" for support and longitudinal control, it creates the ultimate experience of both comfort and sports sedan handling.
It is worth mentioning that in terms of intelligence, Hongqi also actively leads the "intelligent" demand of China's auto market, adding intelligent driving capabilities that are rare in the luxury market of the same level to new cars.
Hongqi H9 is equipped with up to 12 ultrasonic radars, 3 millimeter-wave radars and 5 cameras in the same level, and has the most abundant 19 active safety functions in the same class, which can predict the danger of dozens of scenarios such as blind spots, lane changes, door opening, and overtaking, so as to ensure travel safety to the greatest extent. It can be said that from hardware and software, to design and branding, Hongqi, as a leader in creating luxury for Chinese brands, is constantly turning around under the upgrading of Chinese demand.
In terms of safety, Hongqi regards it as the top priority of the whole vehicle. The body of Hongqi H9 adopts the unique "9H" cage body design of the same class, and the proportion of high-strength steel is as high as 677%, the highest strength is 2000MPa, and the first-line luxury brand high-strength steel accounts for only about 60%. In the quality ranking of Chinese auto brands, the Hongqi brand surpassed more than 60 Chinese auto brands, ranking sixth in the 2022 Chinese auto brand quality ranking and first among independent brands. In addition, the body of Hongqi H9 also adopts a number of original technologies, including 3D printing lightweight aluminum chassis structure, six-in-one anti-collision active safety system, and three-dimensional laser scanning measurement technology for the whole vehicle.
The weapon of the country, redefining the C-class luxury sedan.
As a national flagship sedan integrating luxury, technology and safety, the emergence of the 2023 Hongqi H9 not only injects new vitality into the domestic automobile market, but also allows the world to see the infinite possibilities of China.
At the same time, as a representative work of the new noble aesthetics of the Hongqi brand, Hongqi H9 has also continued to innovate in the inheritance, and has explored the unique Chinese ultimate luxury of Chinese automobiles on the road of conveying the charm and charm of oriental aesthetics.
Looking back, from the successful trial production of the first Hongqi sedan to the new launch of Hongqi H9, in the 65 years of "Hongqi Spirit" inheritance, the Hongqi brand has long been more than a pride and belief of the Chinese people.
Looking at the world-class high-end brands that are now household names, it is only the two-pronged approach of "product" and "culture" that can be well known to consumers, and finally cast an ideological steel seal in the consumer market. Therefore, for Hongqi, China's high-end cars must be "technological upgrading" and "cultural binding".
From the birth of Hongqi H9 to every step of the renewal, it has witnessed the combination of "product transformation + cultural output". On the surface, the continuous upgrade of H9 is to highlight the "user-centric" and "user-will-oriented", which is the performance of Hongqi's products entering the high-end and more luxurious and calm after building a solid industrial technology foundationThe integration of Chinese culture into the car is a manifestation of the pursuit of soft power sublimation after the leap in hard power, and it is also the cultural confidence triggered by Hongqi's strong product strength and product positioning.
In the long run, Hongqi H9 users have long been beyond the need for "publicity" and "vanity", they understand the history of Hongqi, have special feelings for Hongqi, and at the same time have a strong sense of national cultural self-confidence and pride, they pursue excellence, the pursuit of high-end, advocating Chinese culture.
From the pursuit of pure material to the two-way rush of cultural self-confidence, Hongqi H9 has undoubtedly redefined the benchmark choice in the luxury C-segment car market. Under the leadership of Hongqi H9 and more Hongqi cars, Hongqi will continue to open a new chapter in Chinese luxury cars and lead China's leading cars to a higher peak.