In Hangzhou, China, there is a very special group, that is, models, where are they special?The group of about 20,000 models are all foreigners, some of them are from Ukraine, some are from Russia, and all of them came to China to make money.
You may wonder, why did you come to our country to be a model?This is because with the rise of e-commerce, more and more goods are sold, so the products that need to be photographed also need more models, so how profitable are they?
According to the interview, some foreign models with better conditions can shoot up to 3,000 yuan per hour, and most of them range from 1,000 to 3,000Some of them came to China to develop earlier, and seized the first wave of dividends of e-commerce, and bought a house in China in three months by virtue of being models.
When it comes to models, the first impression in many people's minds is the outstanding appearance conditions and shining spotlights, of course, it is not that you can be called a qualified model with appearance, foreign models will be more through the external clothing and environmental background to match the clothing style.
And Chinese models pay attention to the maximum release of product characteristics through the inner temperament, so as to achieve the purpose of attracting consumers, China's model development time is late, at the end of the 70s of the last century, a model performance in Beijing shocked the country.
Although the modeling industry has long appeared in Shanghai, it has not been recognized by the general public, such as Hong Kong, Shanghai and Beijing, the first batch of models were foreigners, and they were distributed in almost all dance halls and entertainment venues.
After all, there were no professional clothing models in that era, most of them were based on entertainment, according to China's earliest model performance from a textile factory in Shanghai, the owner of this textile factory had studied abroad, and stumbled upon foreign clothing propaganda methods during the study abroad.
When he returned to China, he planned to carry the same advertising method, he invited a lot of models, and asked them all to change their productsThen a large-scale catwalk show was organized, and according to the literature, in a restaurant in Shanghai at that time, countless people were shocked by such a novel way.
The men present were shocked by the new charm and trend in front of them, and the women present would fantasize about the effect of wearing them, and the whole Shanghai Tang was a sensation, and the effect of advertising and promotion was self-evident.
This also set off a trend in Shanghai at that time, but because of the deep-rooted ideas, coupled with the social situation at that time, it did not cause much waves, and finally slowly disappeared, after the founding of the People's Republic of China, the same is true until the beginning of the reform and opening up, the model industry gradually grew like spring sprouts.
The fastest and most popular period is in recent years, a large number of models have poured into this ranks, including many foreign women have also come to China to engage in modeling, most of them are in Hangzhou, which is also one of the birthplaces of e-commerce, which shows that the development trend of models reflects the country's economic situation to a certain extent.
In the twenties and thirties of the last century, putting aside various factors, Shanghai's prosperity was absolutely second to none, although it was still in a large gap between the rich and the poor, but the consumption power can really support the economy, and when the consumer power improves, the goods will appear, and the models will appear.
In the early days of the founding of the People's Republic of China, most of our country was in a state where all walks of life were in ruins, so the people's consumption power could only barely make ends meet, in this case, the demand for clothing goods was very low, it could not be said that there was no, but it must be very low.
Therefore, it is completely redundant for businesses to look for models to promote clothing, because the economy does not allow it, and the times do not allow it, since the beginning of the reform and opening up, our country is in the sea trend, and the economy is gradually taking off, and everyone has money in their pockets, so they will naturally pursue something else while satisfying food and clothing.
Later, in the years when e-commerce took off, the model industry really ushered in a blowout period, and the number of people engaged in the model industry was as high as more than 200,000 at the most popular time, of course, this includes different ages and different natures.
Many families with children can also see that when buying clothes for children, they can search for children's clothing on some shopping software and find that the models on the clothes are all children, and some of these children have just debuted, but they are never stage frightened during the shooting.
After entering the new era of reform and opening up, with the increasing diversification and complexity of goods, how to capture consumers in the consumption trend is the focus of all businesses need to think seriously, and child models came into being, they are all selected from one in a hundred heroic little models.
Some of them have been exposed to shooting since childhood, and some of them are interested in the industry themselves, and participate in shooting through their families or through brokerage companies, so that the addition of novel models is tantamount to helping the development of the model industry in our country.
But don't underestimate these child models, since 2013, with the opening of the two-child policy, our country's infant clothing sales market has grown exponentially, according to relevant statistics, in 2016, China's children's clothing market reached 145 billion yuan.
The huge market promotes the diversification of goods, and a large number of goods promote the demand for child models, child models are divided into children, middle children and big children, the highest of these children can reach 500 yuan per hour, the lowest is also 100 yuan, and need to be accompanied by parents, some children can earn 20,000 or 30,000 yuan a month, and they can earn a house in a particularly popular year.
The shocking is yet to comeSince 2010, women from Ukraine, Russia and other countries have come to China to work in the modeling industry, and this group reached more than 20,000 in 2020This huge group relies on the huge model market in our country.
Even in many countries in Eastern Europe, there is a saying that "you can earn money for a house in three months if you go to China", although Ukraine's economic level is too different from ours, but huge benefits also exist.
A tall, fair-skinned Ukrainian girl arrives in China every July and September as scheduled to join the gold rush team, and if it weren't for the fact that Chinese models only have 90-day visas, they would have stayed in China longer.
After all, Chinese food and night scenes are not seen in their country, and the economic downturn in Ukraine is also one of the reasons, they can't find a way to make money in their own country, and China is a country that countless foreigners dream of joining, compared to the average domestic salary of 2500 a month.
These three months in China are enough to cover a year's labor, and it has been suggested that such a large-scale group must be organizedAnd it is true that the agency in our country opens a branch in Ukraine, and every year it recruits models in advance.
Then they are screened, trained, and sent to China to work for three months next year, of course, the minimum requirement for these girls is to be at least 16 years old, and models over 22 years old will not be taken into account, because girls who are over this age will lose their girlishness.
With systematic training, strict requirements, and a fixed time, only in such a model group can individual top models with an hourly salary of 3000 be born, and there are also age requirements, which is not unacceptable.
Our country is the world's largest clothing production and export country, and the rise of e-commerce has promoted sales and expanded the market, and various fashion-related industries have gradually become the cusp, in the e-commerce platform, want to occupy market share.
Undoubtedly, the first sample must be the most worthy of key design, so models and photographers are selected as the first wave to catch the attention of consumers, and foreign models with their youthful girlishness and pure eyes are the most able to impress consumer psychology.
This is also the reason why foreign models can occupy a place in China, and this is also why there is a huge difference between the buyer's show and the seller's show, of course, in fact, many people have not even used shopping software, in some people's minds, think that the shoes do not fit, try to know.
Although the next few years will not be friendly to offline stores, especially after the recent live broadcast has been out of the circle again, and the way of operation and sales has been refreshed againThe production environment of offline stores has ushered in another wave of tests, but at most it will only affect sales, and a complete closure will definitely not.
Perhaps considering the ultimate beauty of the film, white-skinned models are the most popular and expensive in the Asian modeling market, and Ukrainian beauties are internationally famous, plus their tall bodies and three-dimensional facial features, and this is the basis for cooperation.
They shoot more than eight hours a day, because they are trained as professional models, and because Ukrainian women love glamorous life, they have a keen sense of the camera, and they are always able to achieve the desired effect very well.
Sometimes they have to shoot hundreds of outfits a day, which sounds like a lot, but it's actually very tiring to do because they have to keep themselves in shape all the time, and some of the shooting locations are very simple, and the time is tight, these models simply don't have time to go to the fitting room to change.
It is in this environment that the visual effect of changing clothes directly on the spot and starting to shoot directly is the final visual effect presented to the consumer.
However, over the years, our Chinese people have lost their initial freshness in online shopping, and have begun to move towards rationality, and will no longer start chopping their hands because of a few simple **, plus some bad businesses that have been exposed by consumer complaints.
Consumers still pay more attention to the aesthetics, so as to begin to pursue the quality and material of the product itself, so the benefits that foreign models can bring are not as good as before, and will gradually become smaller with the change of time, so that the living environment of foreign models will be greatly challenged.
The most important thing is that consumers are aesthetically fatigued, and they may stay for a few seconds when they see foreign women at first, but the more they look at it, the more they will lose their attractiveness in the end, even if they are girly, they will not be able to retain the attention of consumers.
Therefore, in the future, there will be fewer and fewer models who will reach the level of 3000 per hour, but there will be more and more models who come to China from abroad to pan for gold, and when the relationship between supply and demand changes, the salaries of these foreign models may change.
The wave of e-commerce has promoted the rise of this special group, and now the tide is about to recede, and no one knows what the future development of these foreign models will be.