XiaomiwithHuaweiThe rise of givingApplesThere was a lot of pressure. According to the data,ApplesThe share of the market above 4,000 yuan fell by 20% year-on-yearXiaomiwithHuaweiCompletely occupied. ApplesThe further decline in market share can be attributed to a variety of factors. First of all, consumers are interested in domesticMobile phonesRecognition is growing, especially at the high end of the market. Xiaomi 15 serieswithHuawei Mate70ProThe hot sales of domestic users are a testament to these of these usersMobile phoneslove and trust. Secondly,ApplesThe ** strategy is not flexible enough compared to domestic competitorsApplesThe ** is higher, in the face of domestic brands to provide more cost-effective products,ApplesIt's hard to attract more consumers. In addition, there is an increasing demand for innovation and technology in the domestic marketXiaomiwithHuaweiand other brands are launching**Mobile phones, often meet the user's requirements for performance, design and functionality. In summary,ApplesCompetitive pressure in the domestic market is increasing.
Domestic high-endMobile phonesIt has been recognized and sought after by users in the domestic market. In the latest episode of the CCTV program "Economic Half Hour",Xiaomi15 andHuawei Mate70ProThe appearance of the company has attracted widespread attention. Two paragraphsMobile phonesThe phenomenon of hot sales and queuing to buy shows that domestic users are interested in domestic high-endMobile phonesrecognition and love. Xiaomi 15 seriesThe starting price is 3999 yuan, whileHuawei Mate70ProThe starting price is more than 5,000 yuan, which shows consumers the great progress of domestic brands in technology and performance. In addition, domestic high-endMobile phonesThe outstanding performance has also broken the monopoly position of international brands in the high-end market, giving users more opportunities to choose. Domestic high-endMobile phonesThe success is not only the embodiment of brand strength, but also the entire countryMobile phonesThe improvement of industry technology and innovation capabilities.
AlthoughApplesIt has always been high-endMobile phonesrepresentatives of the market, but in the domestic market,Applesis declining. According to the data, in NovemberApplesThe share in the high-end segment fell by 21 year-on-year2%。This decline can be partly attributed to:XiaomiwithHuaweiand other domestic brands. Xiaomi 15 serieswithHuawei Mate70ProThe phenomenon of panic buying shows that domestic users have these domestic high-endMobile phonesThe level of recognition and preference is constantly increasing. In addition,ApplesThe ** strategy in the domestic market also affected its share decline. Compared to domestic brands,ApplesThe product ** is higher, and for some consumers, the domestic high-end with higher cost performanceMobile phonesMore attractive. Apple's share of the domestic high-end mobile phone market has declined, which means that the competition in the domestic market has intensified, also givingApplesBrings greater challenges.
ExceptXiaomiwithHuawei, other domestic brands have a relatively small share in the high-end market. The data shows that in the market of more than 4,000 yuan,vivoRanked fourth with a share of 38%, whileoppoRanked sixth with a share of only 18%。Although these brands have a smaller market share, they are also constantly working as the market becomes more competitive. Brands are looking to gain more market share through technological innovation and cost-effectiveness. However, in the faceApplesand other international brands are still facing huge challenges. To achieve better performance in the high-end market, these brands need to continuously improve the performance and quality of their products, and increase brand awareness and influence.
DomesticMobile phonesThe market is in a highly competitive environment, but it also brings greater opportunities. At present, the release of several blockbuster flagship products in the future has attracted much attention, and industry insiders expect these products to be achievedXiaomi 15 serieswithHuawei Mate70Proheight. has become AndroidMobile phonesA new benchmarkXiaomi 15 seriesaroused the envy and jealousy of other competitors. These brands are keeping a close eye on itXiaomiand hope to be able to compete with it through their own efforts. DomesticMobile phonesThe market will become more competitive, and brands need to strengthen their innovation capabilities and provide more competitive products. With the advancement of technology and consumers' desire for high qualityMobile phonesThe demand for domestic production increasesMobile phonesThere is an opportunity to achieve better performance in the domestic market.
withXiaomiwithHuaweiand other domestic brands. ApplesHigh-end in the countryMobile phonesThe share of the market is declining. Xiaomi 15 serieswithHuawei Mate70ProThe phenomenon of panic buying indicates that the domestic high-endMobile phonesIt has been recognized and sought after by users. In the face of domestic brands to provide more cost-effective products,ApplesThe strategy is not flexible enough to attract more consumers. Other domestic brands have a relatively small share in the high-end market, but are also constantly striving to improve the performance and quality of their products. DomesticMobile phonesThe market will become more and more competitive, and brands need to strengthen their innovation capabilities and provide more competitive products. In the context of continuous technological progress and increasing consumer demand, domesticMobile phonesIt is expected to achieve better performance in the domestic market. But at the same time, it is also necessary to face the competition of international brands and strive to enhance the brand's popularity and influence.