Perhaps this year, the focus of attention is on new energy vehicles, looking at the quality every day, the most thriving domestic brands, almost forgetting the market status of traditional luxury brand entry models. No, I recently paid attention to the car market, and I happened to see the BMW 120i M sports version of this car actually came to 12890,000 yuan, the discount is as high as 80,000 yuan!After seeing this, Lao Wang couldn't help but sigh, today's young people are really happy, 120,000 can drive a new BMW, to put Lao Wang in his early twenties, 100,000 to buy a BMW series, that is something I can't think of.
However, when I shared this "good news" with my young colleagues, I was not surprised but "ridiculed". Or in other words, it seems that young people nowadays are not very able to afford products such as BMW series, Audi A3 or Mercedes-Benz A-class, and they seem to be more willing to choose new energy models of domestic brands than to spend hundreds of thousands of dollars to buy a BMW.
With the mentality of not believing in evil, Lao Wang went to check the sales of BMW series again, and at the end of last year, the sales of this car fell to about 500 units per month, which was almost unpopular. It is precisely because no one buys it that BMW officially announced the official discontinuation of the first series in July last year, and said that it will not launch a successor model in the future. Therefore, the BMW series that everyone can buy now are all stock cars produced before July last year, and it is no wonder that ** is so cheap, it turned out to be a clearance sale.
That this is now 12Why is the 120i, which can be bought for 890,000, not cared for?It's not hard to find out. After all, as a fuel car, in this three-cylinder era no one has mentioned, this car is equipped with the early model of the three-cylinder era B38 engine, the performance of this engine can be said to be a mess in the actual use process, completely rough vibration suppression, coolant leakage of the common problem makes this engine notorious, even if it is a lot of three-cylinder models launched by domestic brands in the later period, the overall performance is better than B38 more than a star and a half.
Therefore, just one point of powertrain alone is enough to make the series have a fatal shortcoming. Coupled with the short but not good handling chassis and the messy space performance, it is reasonable that the BMW series will not sell. After all, China's auto consumer market has been developing for decades, and it is not only technology but also consumers' perception of automobiles that have advanced with car companies.
Products like the BMW series, if a few years ago may still be able to rely on the car logo to barely make a living, but now, with the rise of domestic brands, not only in terms of performance and performance of the traditional joint venture brand has formed a surpass, and even in the first joint venture brand forced to follow the price reduction, for BMW, the end of the series is only the beginning of this drama.
And who is the most uncomfortable person to say about 120,000 BMWs?That must be BMW itself, because even they feel that this money is really not so easy to make in the Chinese market.