"This is a year of change, a year of conflict, a year of magic, a year of recovery. New Weekly said this when taking stock of 2023.
In a few days, we will say goodbye to 2023 and usher in a new 2024. At this time, we must take stock of the past and look forward to the future.
Recently, the 2023 annual list of HUAWEI AppGallery, Huawei**, Reading, Theme, **Game Center, Weather, Skyline and many other fields has been launched, which can be said to cover all aspects of users' audio-visual entertainment, smart travel, smart office, life services, etc., which is very detailed.
This annual list is a window into the 2023 of Chinese and the changing lifestyles.
From the series of annual lists, see the keywords for 2023.
The author has noticed that a number of ** have launched hot words or keywords in 2023. For example, Xinhua News Agency announced that the domestic word of the year for 2023 is "zhen", and the Collins Dictionary selected "ai" as the word of the year for 2023.
From the 2023 series annual list released by Huawei, we can also see many keywords, which outline the changes in the lifestyle of Chinese people.
The first key word is "AI".。In 2023, we have witnessed the popularity of generative AI at home and abroad, with more than 200 large models launched in China alone. AI is also profoundly impacting the mobile Internet industry, as well as everyone's daily work and life. In the 2023 annual list of Huawei AppGallery, a new annual application award has been added, from which you can also see the imprint of AI, such as Kugou**, which was shortlisted for the annual application award, will launch the first AI rapper Qiyue in China in 2023, and also use AI to create 51. Surround sound is the top hearing, and the "Sound for AI" project initiated by it has become a public welfare case of the theme forum of the 2023 China Internet Philanthropy Summit. Evernote, which was also selected for the list, also launched Impression AI based on its self-developed large language model, Elephant GPT, and launched a series of intelligent functions, which show the changes that AI has made to users' lives and added to social value.
The second key word is "emotional value". In 2023, one by one, one by one, and one by one, all of them will set off heated discussions and arouse people's emotional value. For example, "Mountain Songs", which was listed on Huawei's **annual list in 2023, has attracted great attention on the Internet, which combines the impression of Liaozhai text and folk music cards, trying to build a **ecology of symbiosis and coexistence of popular ** and folk traditional culture. "Disappearing Her" and "In the Octagon Cage", which appeared on the annual hit list of AIMAX movies, also stimulated discussions, and people from different circles expressed their emotions through this.
The third key word is "travel". In 2023, tourism will be extremely popular, with new words such as special forces tourism and citywalk becoming popular, and outbound travel has also become a hot spot. According to the 2023 list of popular destinations for outbound travel released by Huawei Skyline, Hong Kong, Macau, and Thailand have become the top 3 most popular destinations for Chinese people, while Malaysia, Russia, and Switzerland have become the top 3 new popular destinations. The 2023 recommendations released by Petal Maps also confirm this: outbound travel activity has increased significantly, with more than half of users using the location search function first, route planning is also a favorite feature of users, and the one-stop additional service of maps is also used more frequently. Skyline Pass and petal maps have become a tool for many Chinese people to travel abroad
The fourth key word is "full scene". The popularization of multi-terminal devices has brought work, life, and entertainment to all scenarios. Huawei's Terminal Cloud Service released a series of lists this year, including "HarmonyOS 4 Super Fun", which caused a hot topic of "cyber fan", "Global Odyssey", and "My Emperor - Meow Hand Flowers", which buried many surprise easter eggs. Huawei** has also realized the provision of spatial audio content services for all Wenjie models, Huawei** spatial audio covers different terminals such as Huawei mobile phones, headphones, tablets, and Wenjie cars, and will continue to adapt to more intelligent terminals in the future, bringing better all-round surround effects in different scenes, and further extending "mobile phone time" to "all-scene time", so that users can immerse themselves in their own ** metaverse anytime and anywhere, and shuttle freely in different melodies.
So, in a sense, these lists encapsulate the changes in our lives in 2023.
Huawei's own app has two unique roles: Super Connector + Super Amplifier.
These annual lists also reveal another side of Huawei.
Many people are familiar with Huawei's hardware devices, such as mobile phones, tablets, PCs, etc., but Huawei users may know that Huawei has another side, that is, it also makes its own applications and has many its own apps.
Unlike the vast majority of app developers, Huawei is an ecosystem platform that aggregates the broadest ecosystem of content and services in an open spirit.
Taking Huawei** as an example, it has aggregated mainstream digital content and service providers in China, and worked with partners to build a powerful content matrix. Under AIMAX, a high-quality audiovisual service brand launched by Huawei, Huawei has carried out in-depth cooperation with many leading content partners in the industry, such as China Television Network, Disney, Universal, Sony, Paramount, etc., and has introduced 1,800+ high-quality cinema blockbusters at home and abroad.
The same is true for Huawei**, which can see the richness of the songs from the annual list it released. It is understood that Huawei** has a million-level hi-res music library and a 10-million-level lossless music library, covering Jay Chou, Eason Chan, Delacey, Deng Ziqi, Zhou Shen, Phoenix Legend, Yonezu Xuanshi, Daolang, NewJeans and other well-known artists at home and abroad, which makes Huawei become the vane of the world's most popular trend.
HUAWEI Reading also aggregates million+ high-quality book resources in more than 40 categories, as well as 1.8 million+ audio content, so that users of different ages and needs can read or listen to books suitable for themselves. As can be seen from the annual list released by it, the most popular books in 2023, such as "The Three-Body Problem", "Hurricane", and "Underlying Logic", can be found in Huawei Reading.
Huawei's own applications not only ensure that there is "more" content, but also empower the industry with its own technical advantages, forming its own distinctive characteristics. For example, Huawei's **AIMAX theater, with the blessing of ultra-high-definition video and audio codec, a full range of audio and picture quality improvement technologies, has brought an upgrade to the audio-visual experience, whether it is an HDR vivid color that can restore the creator's intention, or an audio vivid sound effect that can bring "sound" immersive, this is the case.
Huawei's "Spatial Audio Hit Single" in the annual list reflects its innovation in spatial audio. It is understood that Huawei** is the first platform to support the Audio Vivid audio codec standard, bringing the listening experience of spatial audio. At present, there are works that have cooperated with Huawei** to produce spatial audio versions, and the number of music libraries has increased by as much as 300% in the past six months, which confirms the user's love for spatial audio.
Huawei's annual reading list shows its efforts to polish the reading experience. The so-called high-quality books are a new reading and listening experience that restores the texture of paper books and surpasses the interaction of paper books by leveraging the technological innovation advantages of software and hardware synergy. For example, the magical effects in the process of flipping through can bring the same effect as a magic book, such as "The Great Qin Empire", which opens the black fission with raging fire, and "The Little Prince", where the stars shimmer and flash.
There are many such examples, whether it is the various professional weather reminder cards and life advice reminder cards displayed in Huawei's annual weather list, or Huawei Games taking advantage of Huawei's hardware and software synergy technology innovation advantages to work with game developers to jointly improve the quality of games.
Therefore, from the annual list, we can see two unique roles of Huawei's own APP:One role is a super connector for related industries and users, connecting high-quality content creators and partners at home and abroad, and hundreds of millions of users on the other, building a thriving mobile application ecosystemWith the support of Huawei's core software and hardware technologies, Huawei's own apps can bring users a unique experience with strong product capabilities.
Postscript: The "two-way rush" of the mobile application industry
Among the top ten popular slogans of 2023 announced by the editorial department of "Bite the Text and Chew the Words", there is one word"Go both ways"., which means that the parties involved are working together towards a common goal and approaching each other.
In fact, from the series of annual lists released by Huawei terminal cloud services at the end of the year, we can also see this kind of "two-way running".
On the one hand, Huawei and its mobile application partners are working in both directions based on user experience。Huawei's series of lists fully demonstrate its strong strength in various fields, highlighting its value and authority. This indicates that Huawei's mobile content and service ecosystem is forming a closed loop with positive feedback effect: with the support of ecosystem + technology, more and more mobile application ecosystem partners are joining, and the ecosystem is becoming more vigorous and vibrant.
In nature, there are two kinds of ecology, one is the closed Hawaiian ecology and the other is the open, thriving Costa Rican ecology. Currently, there are more than 500,000 species in Costa Rica, 25 times more than in Hawaii, which is enough to illustrate the importance of ecology. Obviously, Huawei's mobile application ecosystem is a Costa Rica-style rainforest ecosystem that is open, diverse, symbiotic and co-prosperous.
This kind of two-way running, with the blessing of Hongmeng ecology, is even more imaginative。Recently, leading companies in various industries, including Alipay, McDonald's, Meituan, DingTalk, and Bilibili, have announced the launch of HarmonyOS next-based HarmonyOS native application development. It is expected that the cooperation between Huawei and mobile application partners will be more in-depth in the future.
On the other hand, Huawei and its brand partners are also going both ways。The series of lists released by Huawei shows a new world of marketing for brand partners. The number of users of Huawei's terminal cloud services is not only huge, but also high-quality, and they have a high taste of life. More importantly, with the support of Huawei's technology, the distribution of traffic can be intelligentized, which greatly improves the connection accuracy between brands and users, and forms a positive feedback on new business opportunities caused by new traffic.
We believe, they believe, not because the future is worth believing, but because the future must be believed;It's not that beauty is waiting ahead, but that I believe that I have plucked the yearning. Southern Weekly said in its 2023 New Year's message. Looking ahead, it can be expected that the mobile application ecosystem built by Huawei will be able to leverage the yearning, achieve a better future, and usher in a better future with the belief in the two-way journey.