What qualities do you need to have to open a small store?Business acumen, market insight, or the courage to make a move?According to a questionnaire survey conducted by the research team of China Youth Daily on 226 small shop owners in more than 60 cities across the country, hard-working and hard-working are the most needed qualities for the interviewed small shop owners, and then pioneering and innovative. 66.3% of the small shop owners surveyed are willing to make running a small shop their life's work.
Working in a company only requires doing what you do, but running a store requires you to grasp the big picture."
Xiong Mengjie, who was born in the 95s, used to work in a state-owned enterprise in the construction industry, often working overtime, and rarely had personal rest time. In order to get out of this situation, she chose to resign. In August this year, she and two friends opened a flower shop in Wuhan, "After opening the shop, I found that it was not as easy as I imagined, and every day was very hard." At the beginning of the opening, there was no business, Xiong Mengjie often pondered with her friends, adjusted the method, and learned to try to operate her own ** account, and slowly, the business improved, and there were more and more customers.
Xiong Mengjie feels that to run a small shop, management skills and communication skills are very important. "Working in a company only requires doing a good job of what is at hand, but running a store requires grasping the overall situation, and constantly communicating with customers and partners. ”
Opening a flower shop requires hardship and hard work, as well as the ability to solve emergencies. Tian Tian, 32, has been running a store for three years, and in order to reduce the risk, she initially opened the store in a small town in Dujiangyan City, Sichuan Province, and after accumulating some experience, she moved the store to Chengdu this year. "There are many things to consider when running a small shop, and floristry is a lot of physical testing. ”
Before opening the store, Tian Tian inspected the local market, such as the demand for flowers, the surrounding competitors and her own advantages, etc., in order to enhance her understanding of the floral industry, she also signed up for a one-month floral course. When it comes to the changes after opening the store, Tian Tian feels that she is more willing to contact new things and understand new things.
What kind of quality does it take to run a small shop?According to the survey, the interviewed small shop owners ranked hard-working and hard-working in the first place, with a selection rate of 752%, followed by pioneering and innovative (664%), practical and serious (63.3%), and the selection rate is more than 60%, 593% of the small shop owners surveyed feel that they should love life, 588% of the small shop owners surveyed believe that communication skills are required. Others: honesty and trustworthiness (58.)4%), peace of mind (549%), dare to think and dare to fight (544%), frustration resistance (527%), business acumen (513%), well-connected (469%), forward-looking (416%), adventurous spirit (336%), etc.
It's important to keep the love and the ability to find beauty. Qiu Xiaoxu, a post-90s generation who opened a homestay in Beibei Village, Mohe City, Heilongjiang Province, fell in love with this place during a trip six years ago and decided to take root and start a business here. "To make cultural and creative products, you need to constantly tap local culture, so it is very important to have the ability to innovate and adapt, and to always seek changes to cope with the aesthetic changes in the market." In the process of running a small shop, Qiu Xiaoxu feels that it is interesting to communicate with others, "The customers of the small shop come from all over the world, and everyone has different life experiences, and we can get inspiration from them."
From one person to a group of people.
Xiong Mengjie feels that although life after opening the store is harder, it is also happier, "Now I can spend my time freely, and I work together with my friends for the same dream, which is very meaningful and worthwhile." Seeing that the business of the small shop is slowly improving, Xiong Mengjie feels more motivated, "In the future, we hope to open the small shop to the street store, make it a coffee shop and flower shop, and diversify the development." ”
According to the survey, 765% of the small shop owners surveyed believe that running a small shop makes life more prosperous. Interaction analysis shows that the proportion of post-85 interviewed small shop owners agrees with this is higher, at 905%, followed by the post-90s generation (89.).3%）。
In addition to running a studio, she also cooperates with the local Women's Federation and the Disabled Persons' Federation to carry out free crochet training for left-behind women, homebound mothers and the disabled, so that they can have an income, and there are currently more than 100 part-time employees.
Yao Yan also cooperates with communities and schools to promote hand-weaving into communities and schools. In the past three years, Yao Yan's team has carried out more than 200 activities in local streets and towns, with more than 5,000 participants. In primary school, Yao Yan's hand-knitting classes are included in the special curriculum of the local youth activity center and distributed to various schools.
It is my life's work to create intangible cultural heritage products and disseminate intangible cultural heritage. Yao Yan said, "Hand-knitting is not an industry to make a fortune, and it is impossible to achieve a material leap, but this career makes people very fulfilling, and they feel that they are doing a very meaningful thing and have a sense of value." ”
The survey showed that 663% of the small shop owners surveyed are willing to make running a small shop their life's work.
Qiu Xiaoxu said that he took root in Mohe not only because he liked the local environment, but also because he saw the development possibilities here. "There are natural scenery and natural resources here, as well as cultural landscapes and local industries, which can be made into an industrial chain. Qiu Xiaoxu relies on local resources to make a homestay brand and develop cultural and creative products. For the future development, he has a series of plans, such as building a handmade wood workshop, creating research courses, and launching mountain products as souvenirs, etc., hoping to share local specialties and flavors with friends from afar. "This is not only my life's work, but also the common cause of a group of partners who are struggling in the far north. ”
At the request of the interviewee, Tian Tian and Xiong Mengjie are pseudonyms).
China Youth Daily Xi reporter Wang Zhiwei Wu Xinyu Reporter Sun Shan **China Youth Daily.
*: China Youth Daily.