During this year's S Tournament, the legendary e-sports player Faker said in the promotional video: I have witnessed the rise and fall of many teams, but the waves are gone, and I am the only one who stands.
10 years of fighting horses, 4 crowns, faker's sentence is certainly a bit arrogant, but no one can find fault, because he does have the qualifications and confidence. In the field of domestic tactical competitive mobile games, "Peace Elite" is qualified to say this.
As of December 15, the Peace Elite mobile game has been online for 1,683 days, the top1 of the best-selling list has remained 236 days, the top2 has remained 873 days, and the top three have been on the list for a total of 1,454 days, and have never fallen out of the top10 of the best-selling list. Not only that, according to Tencent's Q1 financial report this year, this game has become one of the games with the highest usage time in the local market for 4 consecutive years.
Isn't it still a little shocking?
The mobile game market is not so easy to mix, "Peace Elite" can maintain this achievement for four full years, and "volume" to win batch after batch of rookies and veterans must have its advantages.
The question arises: how does it do it?
Gameplay is always the key to the game. To put it bluntly, a game can't even be "fun", so what about you messing with players?
Peace Elite is also well aware of this creed, and has never let go of the pursuit of gameplay since the day it was launched on May 8, 2019. Three months after its launch, it first updated a new gameplay of the Workshop - "Dark Night Crisis". The degree of innovation of this mode was quite bold back then, making "survival" the theme, allowing players to use their own brains to think about how to "survive" in the dark night full of zombies, which really brought a completely different game experience and excitement, and the enthusiastic response may not even be expected by "Peace Elite" itself, but this inspiration was really left, and it also made the official more and more "bold" in the innovation of gameplay since then.
After that, players got to see the official "brain hole". Needless to say, the gameplay of the creative workshop is newer and more exciting than the other, but none of them can compare to the impact of the "theme gameplay" when it appears. From the beginning of the "Airship Party", "Restart the Future", "Light and Shadow Adventure", to the current "Adventure Train", "Sky Race", "Astronomical Odyssey", and then to the upcoming Chinese New Year blockbuster version of "Dragon Leaping Great Wall", every update on March is a big surprise. To be honest, my heartbeat quickens every time I enter a new version, because I don't know what kind of magical world I'm going to face, and I've been shouting "This game can still be played like this?".It's a feeling that's hard to forget.
Immediately afterward, an even bigger breakthrough appeared - "Oasis Qiyuan" came. "Oasis Qiyuan" is not strictly speaking, but a place to play, and it is a UGC platform where players can make their own gameplay. The person in charge of the planning of Peace Elite has said that the team has been improving and optimizing the multiple dimensions of the "Oasis Qiyuan" editor, which also allows players to produce high-quality gameplay more efficiently. Such as "cat and mouse war", "duck duck fighting", "guarding the health lifeline", "attacking the bridge" these games I believe many players have also experienced, it is not the same as the creative workshop, the gameplay here has even changed the basic things, and the freshness and excitement of playing are better. For "Peace Elite" itself, the emergence of "Oasis Qiyuan" has also successfully expanded the boundaries of gameplay and opened up a new way of gameplay evolution.
The latest achievement of this road is the "Oasis World". In 2023, the "Oasis World" will be officially launched, which is a non-combat scene space focusing on social networking and exploration experience, and is positioned as a "co-built open world".
That's right, "Peace Elite" has successfully moved the "open world" under the framework of shooting gameplay, and through screening, it has integrated the classic gameplay, theme versions, and the essence of Oasis Qiyuan UGC content into it, creating an integrated scene that connects gameplay and players, and can socialize and "shop". According to the project team, Oasis World is more like "a complement to the world view and gameplay experience of Peace Elite".
The gameplay is changing, the content is changing, but under the change, there are actually "constant" things. Think about it, why is "Peace Elite" able to constantly produce new ideas and new ideas in the process of exploring the ultimate gameplay, and players still like to play?At the end of the day, it's all about insight and respect for the needs of players, which is the constant purpose and the origin of everything.
In addition to the gameplay, the e-sports events of "Peace Elite" are also impressive.
As the only tactical shooter game in this Asian Games, "Peace Elite" is full of "cards", and finally it was the first gold medal successfully won by the Chinese team in tactical competition, pushing the total number of gold medals in the Asian Games to a peak of 125. Many players have also noticed that the rules of the game adopted by "Peace Elite" at the Asian Games this time are the "Asian Games version" that combines vehicle driving and mobile target shooting, which is more ornamental and competitive, and cooperates with the "multi-camera" broadcast on the field, even the author's mother, who claims to be not interested in the game on weekdays, couldn't help but take a few more looks, and seemingly unintentionally asked, "Is this what you usually play".
This is also a microcosm of the four-year esports exploration of Peace Elite: actively exploring and promoting more possibilities of games and esports. Today, the "Peace Elite" e-sports event has covered as many as 21 regions around the world, and the number of viewers of the global finals exceeded 800 million for the first time last year, and the average daily number of viewers of the PEL finals reached 45 million, an increase of 150%, and the number of event content reached 28.1 billion. Even as an ordinary spectator, I feel that watching the game of "Peace Elite" is very "decent".
The official also knows that players like "platoon", in addition to doing a good job in the event itself, it has also brought in a well-known IP to engage in linkage. This year alone, PEL has teamed up with Chengdu Sichuan Theater to release a joint team Sichuan Opera faceCooperate with Yili Ice Factory to drive users to participate in the Ice Factory Cup entertainment competition in the game through a variety of offline activities + online interaction, or to check inLinked with McDonald's to build a large McDonald's park in the game, meeting the needs of both "foodies" and players - of course, most of the time the two identities overlap.
The game is also quite lively. Some time ago, the fourth row of "Peace Elite" held a large-scale variety show live broadcast of "Collection 100", which is called a good look. Hua Chenyu, Yoko Ramu, Ren Ziwei, Zuo Li, and a bunch of city champions and popular anchors, all of them showed off their gun skills in the show, and there were so many highlights and laughs that they were outrageous.
Professionally speaking, on the one hand, "Peace Elite" is deeply involved in e-sports, laying a solid foundation for influence, and on the other hand, it uses various linkage activities to increase its popularity, which not only makes players feel the spirit of e-sports, but also gains a sense of identity and happiness in pop culture, and successfully achieves the ultimate dream of adults - "I want it all".
Finally, let's talk about one of the things that is also very attractive about "Peace Elite" - there are many memes.
During the Asian Games, the first time to enter Asia "Peace Elite" made many middle-aged people "confused", after the "Peace Elite" players quickly discussed and fermented, derived the topic Uncle can't understand cctv5 and successfully appeared on Weibo hot search, more and more young people participated, sharing the change in their family's attitude towards e-sports and games.
This kind of topic and hot stalk is essentially a game subculture generated by players in large-scale discussion and evolution, which can not only promote game products for free, but also drive player groups to participate in them, and enhance dependence and identity.
This kind of subculture may seem nonsensical, but do you think that you can "create a meme" by picking up a random game?
Just kidding!"Memes" not only need enough content and topics to break the circle, but also need extremely fertile social soil. Luckily, Peace Elite has it all.
As early as August 2019, "Peace Elite", which had just been launched for 4 months, added special social gameplay such as "Recently Chatted Friends List" and "Similarity Teammate Recommendation", making it easier for players to find like-minded people. In October of the same year, a party lobby was added to the game, and the chat experience was optimized again.
After 4 years of optimization and accumulation, a high-quality and active social ecosystem has now been formed, with KOLs, anchors, cross-border linkages and other breakthrough points, a large number of "stalks" have gushed out, and quickly broke the circle of popularity, and can even convert peripheral watch-and-see users into loyal players.
For example, I once used the anchor's "don't ask for people" to be too strong and was mistakenly blocked to attract several friends into the pit and encourage them to become the next "don't ask for people".
What else is "you old six", "courier", "human stroke master", I believe that even if you haven't played "Peace Elite", you may have used these memes in other games or chatting, after all, they are too versatile and too out of the circle.
In this way, "Peace Elite" has indeed been very successful in social networking, not only can it "create a meme", but also make "stalks" popular, the more players discuss, the more fun they feel, and naturally there will be more games
There is no shortage of challengers in the tactical competitive mobile game category, and the ** of big DAU is enough for manufacturers to go forward and succeed. In the face of the frequent emergence of new products of the same category, the investment and precipitation of "Peace Elite" in gameplay, e-sports layout, cross-border linkage and social networking complement each other, which is enough to build a strong competitiveness, and this competitiveness is still increasing over time, which is not something that ordinary new games can catch up with in the short term.
Especially on the gameplay side, the long-term exploration and precipitation of "Peace Elite" has broken through to qualitative changes in quantity, and it is more and more convenient to do innovative gameplay. For example, in the upcoming Spring Festival theme version of the Year of the Dragon "Dragon Leaping Great Wall", special forces can not only visit the Great Wall in the island map, but also ride horses and fight fiercely, incarnating as a dragon lance white-robed boy to give the enemy a wave of "Thunderball".
Just one version of the update covers the innovation and iteration of gameplay, vehicles, characters and other aspects, and even takes into account the inheritance of our traditional culture, bringing players a fully restored exclusive experience of traveling the Great Wall. It can be summed up in two words: shock.
It is no exaggeration to say that each theme version is enough to make a small game alone, but when put into "Peace Elite", it is an "ordinary" iteration of gameplay in March, which can also see how amazing the R&D strength and R&D experience of the team behind it are, and it can't help but remind people of the teaching of Huo Yuanjia played by Jet Li to his apprentice in "Huo Yuanjia": Can you stop my 20 years of punch skills?
The Spring Festival is coming soon, and it's time for everyone to relax and lie down, and a variety of games will also enter the "customer war".
Who will attract more players?At least in the shooting mobile game, the author's vote will still be for "Peace Elite", after all, who can refuse to gallop on the Great Wall!
Peace Elite