Cook's announcement brought a great shock to the outside world. As we all know, Apple, as a globally renowned tech giant, has been trying to expand its global market share. However, over the past few years, Apple has continued to expand its production and sales in China, which has made China one of Apple's most important markets. Therefore, Cook's decision to abandon production in India and re-commit to win-win with Made in China is undoubtedly an important shift.
Looking back, it is not difficult to find that Cook has made Apple a huge success on a global scale with his excellent chain management and brand building capabilities. At the same time, the strong purchasing power of Chinese consumers has also contributed a huge market share to Apple. In fact, China has become Apple's "big brother", and its consumer market has surpassed the United States to become Apple's largest consumer market. Not only that, China occupies an important position in Apple's global sales, and its sales continued to grow in the second quarter of this year, becoming the pillar of Apple's global sales. Therefore, Cook's choice to win with Made in China is also based on the recognition and confidence in the huge potential of the Chinese market.
However, in the face of China's continuous labor costs**, as well as the decoupling requirements of the United States**, Cook had to consider moving Apple's production lines to other regions. In this context, Cook hopes to achieve greater profits by transferring the low-end production chain to India, keeping the first-value production chain in the hands of the United States and South Korea. However, Cook regretted India's production quality and efficiency problems, so he decided to continue to strengthen cooperation with China, believing that a win-win situation with Chinese manufacturing was the wisest choice.
However, Cook's statement of a win-win situation with Made in China has not been recognized by Chinese consumers. Chinese netizens have pointed out that Apple's decoupling from China has not stopped, and Cook's announcement this time is just to fool Chinese consumers in order to make more profits. They believe that Cook only cares about win-win with the Chinese market, not with manufacturing in China. They point out that the seemingly contradictory approach of Western tech giants in the Chinese market, but not daring to lose the Chinese market easily, is closely related to their pursuit of profits. As a result, Chinese consumers are extremely skeptical of Cook's statement.
In the eyes of Chinese consumers, to solve this situation, China needs to do its best and pick up what Apple has lost – innovation. They believe that only through technological innovation, revitalizing the domestic industrial chain, and joining hands with local technology companies, foundries and Chinese workers, can a "win-win" situation be truly achieved. They hope that China can tap into more innovative forces and develop together with international giants such as Apple to achieve long-term sustainable economic development.
Summary: Cook's decision to abandon production in India and declare a win-win situation with Made in China has brought a shock to the outside world. Although Cook's statement has been questioned by Chinese consumers, China, as the world's largest trading market for technology products, still has great potential and influence. Chinese consumers hope to achieve a true "win-win" through technological innovation and cooperation with international giants, and promote the long-term stable development of China's economy.
Mr. Ku, all the encounters in the world are reunions after a long absence. After the international channel frequently broke the news that Apple had completed its decoupling from China, no one expected that Apple CEO Tim Cook could still appear in China, and he traveled leisurely in the Sanlitun store and the factory of Luxshare Precision. And he also officially announced: Apple is inseparable from the Chinese market, and it is necessary to achieve a win-win situation with Chinese manufacturing!As soon as Cook's speech came out, everyone was directly messed up in the wind. Everyone has seen that it is you Cook who are desperately trying to move the factory to India and decouple from China. As a result, now the people who are talking non-stop and claiming that they will not decouple from China are still you, Cook, what do you want to do?
As the world's evaluation of the "** chain master", Cook has extraordinary achievements in Apple's ** chain management and brand building. Although his technological innovation ability is relatively weak compared with the previous Apple head Steve Jobs, it is under his leadership that Apple has become the first company in human history to reach a market value of $3 trillion. The success of this is inseparable from the support and purchasing power of Chinese consumers for Apple products. Cook's speech in China also shows his recognition of the importance of the Chinese market. China has become Apple's largest consumer market, and even in the second quarter of this year, the only region that saw sales growth was in China. Cook expressed his gratitude to Chinese consumers.
Despite this, foundries such as Apple and Foxconn are constantly moving production lines to places like India to reduce the scale of foundry in China. At present, in Apple's ** chain, Chinese mainland manufacturers occupy 26% of the share, but only 2% of the value. This shows that Apple's top management wants to transfer low-value production chains to other countries, while retaining the first-value production chains in the hands of first-class companies such as the United States and South Korea.
There are both objective factors behind Apple's decision-making, such as China's labor costs, and subjective factors, such as the demand for decoupling and India's development potential. In Cook's eyes, India, with its large young workforce and support for manufacturing, is expected to replace China as the world's next factory. As a result, Cook remains bullish on India's prospects despite the quality and efficiency issues associated with abandoning production in India.
However, when Cook announced a win-win situation with Made in China, Chinese consumers were not buying it. They believe that Apple's decoupling from China is only in pursuit of more profits, not a real win-win situation. They stressed the need for China to revitalize its domestic industrial chain through technological innovation and work with local technology companies and foundries to achieve a true win-win situation.
For China, it is time to regain the spirit of innovation, strengthen its technological innovation capabilities, cultivate the development of local technology enterprises, and strengthen cooperation with international technology giants. China should actively guide and support local enterprises to catch up with international giants in technology and brand building, and at the same time provide more favorable policies and environment to attract foreign enterprises to increase investment and development in the Chinese market.
In addition, China should strengthen the supervision and protection of the domestic market to ensure a level playing field and give local enterprises more opportunities for development. At the same time, it is also necessary to strengthen the protection of intellectual property rights, crack down on infringements and counterfeit and shoddy products, and enhance consumers' confidence in purchasing.
Most importantly, China should also strengthen education and talent training, cultivate more innovative talents and technical experts, and improve China's position in global scientific and technological innovation. Only through innovation and technological progress can China truly achieve a win-win situation with international giants and promote long-term sustainable economic development.
Cook's announcement of a win-win situation with Made in China has not been recognized by Chinese consumers. Chinese consumers hope to achieve a true "win-win" through technological innovation and cooperation with international giants, and promote the long-term stable development of China's economy. China should regain its spirit of innovation, strengthen its technological innovation capabilities, nurture the development of local technology enterprises, and strengthen cooperation with international technology giants to achieve a truly win-win situation. At the same time, it is also necessary to strengthen market supervision and protection, improve consumer confidence in purchasing, strengthen education and personnel training, and improve China's position in scientific and technological innovation.