The National Day schedule has always been an important box office window for the Chinese film market. However, this year's National Day file is particularly deserted. Although many movies starring big stars such as "Hot Search", "Goodbye, Li Kele", "Knife Point", "I Am a Mountain" and so on have been released one after another, their box office performance is not satisfactory. Even the works starring well-known actors Zhou Dongyu and Wu Jing have failed to reverse the overall sluggish box office situation.
According to statistics, the highest box office after the National Day is only "Save the Suspect" starring Zhang Xiaofei, which has reached 56.2 billion yuan. The box office of other films such as "Wading Through the Angry Sea", "Goodbye, Li Kele" and "Hot Search" failed to meet expectations, especially "Hot Search" starring Zhou Dongyu, the box office was only 22.18 million yuan, far lower than the expected 11.3 billion yuan. This phenomenon shows that even the joining of big stars cannot guarantee the box office success of the movie.
Analyzing the reasons, the poor box office of the movie is not entirely to blame on the actors. Factors that affect the box office include the quality of the film itself, the intensity of publicity, and the current economic environment. Between material needs and spiritual needs, most viewers are more inclined to meet survival needs. In addition, the traditional box office seasons such as the Spring Festival and summer holidays are relatively stronger, but this year's National Day files are relatively weak.
Although the current film market is in a downturn, it is expected that this situation may continue until the Spring Festival in 2024. The Spring Festival has always been an important period for the Chinese film market, and it is expected that there will be many types of movies released. Comedy films are likely to be more popular because of their ability to provide a stress-relieving effect on audiences, unless they are particularly high-quality, heavy films.
Back to the National Day file, although many movies have performed well in audience ratings, such as "Wading in the Sea of Anger" 92 points, "Goodbye, Li Cole" 94 points, but these high scores did not translate into the corresponding box office. This shows that the audience is more picky about the choice of movies, and is no longer just based on the star cast or ratings. The future of the film and television market will depend more on the quality and innovation of the film itself.